Want more landscaping and lawn care leads with Google Ads? In this video, I’ll break down exactly how to set up and optimize campaigns that bring in high-quality landscaping leads without wasting too much budget.

You’ll learn:

✅ The best way to structure your ads

✅ How to write ad copy that converts seasonal searches (fall cleanups, aeration, leaf removal)

✅ Bid strategies that actually deliver leads instead of just clicks

✅ Common Google Ads mistakes landscapers make (and how to avoid them) If you run a landscaping or lawn care business, this video will show you practical, step-by-step PPC strategies to generate consistent leads year-round.

Need help to do this? Get in touch!—🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!

If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews!

Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠⁠⁠⁠⁠⁠https://level28media.com⁠⁠⁠⁠⁠⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Has your Google Ads cost per lead increased over the past year or two?

If so, it may not be because your campaigns are being managed incorrectly. The reality is that Google's search results page has changed dramatically, and those changes are impacting advertisers across nearly every industry.

In this video, I break down the biggest shifts happening inside Google's search ecosystem and explain why lead generation has become more challenging—even for well-managed accounts. From Local Service Ads taking over high-intent searches to AI Overviews reducing ad clicks, advertisers are competing in a completely different environment than they were just a few years ago.

In this video, you'll learn:

* How Local Service Ads (LSAs) are changing the landscape for service-based businesses

* Why AI Overviews are reducing visibility and click-through rates for traditional Google Ads

* How crowded search results pages impact ad performance

* Why cost-per-click inflation continues to drive up lead costs

* How changing consumer behavior is affecting conversion rates and sales cycles

* The growing challenges with attribution and tracking accuracy

* What advertisers should focus on to remain competitive moving forward

* Why lead quality and revenue matter more than lead volume alone

* How diversifying beyond Google Ads can help improve overall marketing performance

The Google Ads platform is still producing strong ROI for many businesses, but success today requires adapting to a changing search landscape.

If your campaigns aren't performing like they used to, it doesn't necessarily mean they're broken—it may mean the rules of the game have changed.

I'm Michelle Kop, founder of Level 28 Media. I help local service-based businesses generate leads through Google Ads.

If you're spending at least $2,000 per month on Google Ads and would like an audit, coaching, consulting, or managed services, check out the links below.

Questions about your Google Ads performance? Leave them in the comments below.#GoogleAds #LeadGeneration #PPC #DigitalMarketing #GoogleAdvertising #LocalServiceAds #AIOverviews #SearchMarketing #PaidSearch #GoogleAdsTips—🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews! CONTACT US: https://level28media.com/contact-us/

Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠⁠⁠⁠⁠https://level28media.com⁠⁠⁠⁠⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

If you’re searching for your Google Ads and never see them, this video walks through what’s actually going on. A lot of people assume it’s a keyword, budget or setting issue, but most of the time Google simply stops showing your ads to you if you keep searching without clicking.

I’ll show you how Google personalizes who sees your ads, how repeated searches can suppress your own impressions, and the right way to check if your ads are running using the Ad Preview and Diagnosis tool.

We’ll also cover:

- Why searching for your own ads can make them disappear for you

- How to properly check if your ads are serving

- How location, device and audience settings affect visibility

- How budgets, ad rank and new campaigns can limit impressions

- What to look for if your keywords or match types are offIf you want a simple way to confirm your ads are actually showing without hurting your ad performance, this video will walk you through it.

—🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!

If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews!

CONTACT US: https://level28media.com/contact-us/

Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠⁠⁠⁠https://level28media.com⁠⁠⁠⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

If your Google Ads are getting leads but those leads aren’t turning into sales, you don’t have a volume problem. You have a lead quality problem.

In this video, I break down where bad Google Ads leads actually come from and the framework I use to fix lead quality across keywords, ad copy, landing pages, and conversion tracking. Clicks are easy. Generating high quality leads are not.

Timestamps:

00:00 Leads but no sales

00:46 Why clicks don’t equal buyer intent

01:06 Keyword intent mismatch

02:20 Ad copy that attracts the wrong leads

04:06 Landing pages with no qualifiers

06:19 Conversion tracking feeding bad data

07:41 The lead quality pyramid

09:38 How to fix lead quality (framework)—

🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!

If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation.

We also offer paid account audits and 1:1 account reviews!CONTACT US: https://level28media.com/contact-us/

Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠⁠⁠⁠https://level28media.com⁠⁠⁠⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Getting leads from Google Ads but not closing any sales is a frustrating and very common problem for small businesses. In this video, I break down a simple framework to diagnose why your Google Ads leads aren’t turning into sales and how to fix it. In most cases, the issue isn’t the ads themselves. It’s what happens after the lead comes in. I walk through how to evaluate lead quality, fix targeting issues when needed, and audit your follow-up and sales process so you can stop wasting good leads and start converting them into real revenue.

Timestamps:

0:54 How to check lead quality first

1:42 When poor sales point to targeting issues

2:15 The real issue: your follow-up system

2:34 Speed-to-lead and why minutes matter

3:31 Why slow follow-up kills conversions

4:20 Reviewing your full sales process

4:59 Why multiple touchpoints are required

5:21 Follow-up volume and persistence

6:03 Aligning your offer with expectations

6:43 Tracking, attribution, and offline conversions

7:14 Feeding better data back to Google

7:47 Ads issue vs follow-up issue explained

8:00 Missed calls and missed sales

8:31 What to fix first and next steps

—🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews!CONTACT US: https://level28media.com/contact-us/

Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠⁠⁠⁠https://level28media.com⁠⁠⁠⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Missing search terms in Google Ads?

Every Google advertiser is experiencing this. If you’ve noticed that a large percentage of your search terms are hidden under “other,” you’re not imagining things. Google no longer shows 100% of search term data and that makes optimization quite difficult.

In this video, I break down why this happens, what it means for your campaigns, and most importantly, how you can still make smart optimization decisions even without full visibility.---

🚨 What You’ll Learn:

* Why Google hides a portion of your search terms

* How much data you’re actually missing (and why it matters)

* Why “exact match” isn’t as exact as you think

* How to identify wasted spend without full data visibility

* A practical framework to improve traffic quality---#GoogleAds #PPC #LeadGeneration #DigitalMarketing #GoogleAdsTips #MarketingStrategy—

🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!

If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews! CONTACT US: https://level28media.com/contact-us/

Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠⁠⁠⁠https://level28media.com⁠⁠⁠⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Should you own your Google Ads account as a business owner?

The short answer: Yes, you absolutely should.

In this video, I break down one of the most important (and often overlooked) topics in Google Ads management: who should actually own the Google Ads account when working with an agency or freelancer.

After speaking at workshops with SCORE Orange County, I’ve noticed this question comes up frequently from small business owners. Unfortunately, some agencies set up ad accounts in a way that leaves the business with little transparency or control over their advertising data and spending.

In this episode, I explain why your Google Ads account and its data are valuable assets, how ownership impacts transparency and billing, and what the proper setup should look like between a business and an agency.

What You’ll Learn- Who should own a Google Ads account (business vs. agency)- Why your Google Ads data is a valuable business asset- How account ownership impacts transparency and reporting- The risks of letting an agency control billing and ad spend- The proper structure for agencies managing client accounts

—🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews!

CONTACT US: https://level28media.com/contact-us/

Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠⁠⁠⁠https://level28media.com⁠⁠⁠⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

ChatGPT Ads are officially here, and in this video I walk through exactly how to advertise on ChatGPT using the new OpenAI Ads platform.

If you're a Google Ads advertiser, business owner, or digital marketer wondering whether ChatGPT Ads are worth testing, I'll cover everything you need to know, including campaign setup, targeting options, conversion tracking, context hints, ad creation, current limitations, and how ChatGPT advertising differs from Google Ads.

In this video you'll learn:

- How ChatGPT Ads work

- How to get approved for OpenAI Ads

- ChatGPT Ads targeting options (and limitations)

- What "Context Hints" are and how to use them

- Campaign setup walkthrough

- Conversion tracking setup

- Current ChatGPT Ads reporting capabilities

- ChatGPT Ads vs Google Ads

- The benefits of being an early adopter

As of June 2026, OpenAI Ads are still in beta, which means there are significant limitations around targeting, exclusions, scheduling, and optimization. However, early adopters may benefit from lower competition and the opportunity to learn how advertising within AI conversations works before the platform matures.

Whether you call them ChatGPT Ads, OpenAI Ads, or AI Search Ads, this video will help you understand how the platform works and whether it makes sense for your business.

Sign up for OpenAI Ads: https://ads.openai.com/#ChatGPTAds #OpenAIAds #DigitalMarketing #GoogleAds #PPC #AIAdvertising #OpenAI #ChatGPT #PaidSearch #LeadGeneration—🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews!CONTACT US: https://level28media.com/contact-us/💼

Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠⁠⁠https://level28media.com⁠⁠⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!