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Level Up Your Google Ads

Level Up Your Google Ads

By: Michelle Kop
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Level Up Your Google Ads is a podcast for service-based businesses and advertisers who want more leads without wasting ad spend. Each episode breaks down real Google Ads strategies used to generate qualified leads for local and national service businesses. You’ll learn how to improve lead quality, control costs, interpret performance data, and adapt to platform changes like automation, AI, and privacy updates. Just practical insights, real-world examples, and clear takeaways you can apply to active campaigns. This show is brought to you by Level 28 Media: www.level28media.comMichelle Kop Economics Marketing Marketing & Sales
Episodes
  • #42: Google Ads For Landscaping Leads
    Aug 4 2026

    Want more landscaping and lawn care leads with Google Ads? In this video, I’ll break down exactly how to set up and optimize campaigns that bring in high-quality landscaping leads without wasting too much budget.

    You’ll learn:

    ✅ The best way to structure your ads

    ✅ How to write ad copy that converts seasonal searches (fall cleanups, aeration, leaf removal)

    ✅ Bid strategies that actually deliver leads instead of just clicks

    ✅ Common Google Ads mistakes landscapers make (and how to avoid them) If you run a landscaping or lawn care business, this video will show you practical, step-by-step PPC strategies to generate consistent leads year-round.

    Need help to do this? Get in touch!—🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!

    If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews!

    Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

    🌐 Visit: ⁠⁠⁠⁠⁠⁠https://level28media.com⁠⁠⁠⁠⁠⁠

    💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

    #GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

    This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

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    22 mins
  • #41: Why Google Ads Costs Are Rising in 2026
    Jul 28 2026

    Has your Google Ads cost per lead increased over the past year or two?

    If so, it may not be because your campaigns are being managed incorrectly. The reality is that Google's search results page has changed dramatically, and those changes are impacting advertisers across nearly every industry.

    In this video, I break down the biggest shifts happening inside Google's search ecosystem and explain why lead generation has become more challenging—even for well-managed accounts. From Local Service Ads taking over high-intent searches to AI Overviews reducing ad clicks, advertisers are competing in a completely different environment than they were just a few years ago.

    In this video, you'll learn:

    * How Local Service Ads (LSAs) are changing the landscape for service-based businesses

    * Why AI Overviews are reducing visibility and click-through rates for traditional Google Ads

    * How crowded search results pages impact ad performance

    * Why cost-per-click inflation continues to drive up lead costs

    * How changing consumer behavior is affecting conversion rates and sales cycles

    * The growing challenges with attribution and tracking accuracy

    * What advertisers should focus on to remain competitive moving forward

    * Why lead quality and revenue matter more than lead volume alone

    * How diversifying beyond Google Ads can help improve overall marketing performance

    The Google Ads platform is still producing strong ROI for many businesses, but success today requires adapting to a changing search landscape.

    If your campaigns aren't performing like they used to, it doesn't necessarily mean they're broken—it may mean the rules of the game have changed.

    I'm Michelle Kop, founder of Level 28 Media. I help local service-based businesses generate leads through Google Ads.

    If you're spending at least $2,000 per month on Google Ads and would like an audit, coaching, consulting, or managed services, check out the links below.

    Questions about your Google Ads performance? Leave them in the comments below.#GoogleAds #LeadGeneration #PPC #DigitalMarketing #GoogleAdvertising #LocalServiceAds #AIOverviews #SearchMarketing #PaidSearch #GoogleAdsTips—🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews! CONTACT US: https://level28media.com/contact-us/

    Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

    🌐 Visit: ⁠⁠⁠⁠⁠https://level28media.com⁠⁠⁠⁠⁠

    💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

    #GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

    This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



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    12 mins
  • #40: Why Can't I See My Google Ads? FIX IT NOW!
    Jul 21 2026

    If you’re searching for your Google Ads and never see them, this video walks through what’s actually going on. A lot of people assume it’s a keyword, budget or setting issue, but most of the time Google simply stops showing your ads to you if you keep searching without clicking.

    I’ll show you how Google personalizes who sees your ads, how repeated searches can suppress your own impressions, and the right way to check if your ads are running using the Ad Preview and Diagnosis tool.

    We’ll also cover:

    - Why searching for your own ads can make them disappear for you

    - How to properly check if your ads are serving

    - How location, device and audience settings affect visibility

    - How budgets, ad rank and new campaigns can limit impressions

    - What to look for if your keywords or match types are offIf you want a simple way to confirm your ads are actually showing without hurting your ad performance, this video will walk you through it.

    —🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!

    If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews!

    CONTACT US: https://level28media.com/contact-us/

    Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

    🌐 Visit: ⁠⁠⁠⁠https://level28media.com⁠⁠⁠⁠

    💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

    #GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

    This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

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    8 mins
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