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How do you build a relationship with someone you really don’t like—but still have to work with to accomplish the mission?

In this episode of the Lead.WIN. Podcast, Leif and Jamie break down one of the most common leadership questions we get from every industry:

👉 “How do I build a relationship with someone who rubs me the wrong way?”

Using real stories from the SEAL Teams, corporate clients, and their own lives, they show why the problem isn’t just the “difficult person” on the other side… it’s two egos colliding. And more importantly, what you can actually do about it.

You’ll learn:

• Why a bad relationship with your boss, peer, or inspector is hurting your team more than you think
• How to check your ego and stop “drinking the haterade”
• The Extreme Ownership framework for relationships: Trust – Listen – Respect – Influence – Care
• Practical steps to repair frictional relationships (even when there’s history and emotion)
• How to stop assigning sinister intent and start building alignment around the mission
• An Immediate Action Drill you can use this week to fix one relationship in your life

At the end, you’ll walk away with clear, tactical actions to build effective relationships—up, down, and across the chain of command—so you can lead and win.

📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.

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🔗 Free leadership resources: echelonfront.com

🎓 Go deeper with Extreme Ownership Academy: online courses, live sessions, and practical training to apply these principles in your business and life.

👍 Like, subscribe, share, and drop your current leadership challenge in the comments so we can tackle it in a future episode.

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Are you confusing being busy with actually making an impact?

In this episode of the Echelon Front Lead.Win. Podcast, we break down how to stop “fighting fires” all day and start prioritizing and executing on what really drives your long-term mission at work and at home.

You’ll learn how to:

• Stop confusing activity for impact
• Shift from tactical busyness to strategic goals
• Use detachment to see what really matters
• Apply decentralized command so your team solves problems without you
• Protect time for what matters most: family, relationships, and health
• Use tools like time audits, time blocking, No-Meeting Fridays, and Now/Next/Later lists

This conversation ties directly into the principles from Extreme Ownership and The Dichotomy of Leadership and shows you how to apply them in your business, your team, and your home.

👉 Watch, learn, and then run the Immediate Action Drill:

• Write your top 3 long-term goals
• Set your top 3 priorities for the week
• Set your top 3 tasks for today
• Make sure they all align

When you prioritize and execute on what truly matters, you create more impact, more freedom, and more capacity to lead and win.

📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.

https://echelonfront.com/links/

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Free Weekly Leadership Newsletter:

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Examining what it takes to exhibit true leadership skills, this episode draws from military principles to highlight key attributes. Learn how to be a good leader by focusing on continuous leadership development and absorbing leadership lessons. Jocko Willink often speaks about how these concepts can be applied in any situation, and leadership training is crucial for success.

Join Us In Orlando This December: https://qrco.de/bffhTX

In this episode of Lead. Win. , Echelon Front instructors Leif Babin, Jamie Cochran, and Sean Glass break down one of the most important leadership skills in any environment — iterative decision-making.

From the battlefields of Ramadi to the boardrooms of billion-dollar companies, they explain how leaders can avoid analysis paralysis, balance default aggressive with detachment, and make smaller, smarter moves that drive progress without reckless overcommitment.

Discover how the principle of “Flank or Be Flanked” applies to your business strategy, how to balance risk vs. speed, and why perfection is a lie that kills momentum. Whether you're leading a team, launching a new project, or just trying to move forward in life, this episode gives you the tools to take small steps with big impact.

Join Us In Orlando This December: https://qrco.de/bffhTX

When the truth hurts, the answer is more truth. In this episode we break down brutally honest self-assessment, why ego blocks feedback, and how leaders can seek truth over comfort to actually improve. You’ll hear field stories (SEAL debriefs, leadership training), practical tactics for getting real feedback when your boss or peers aren’t giving it, how to self-audit without excuses, and an Immediate Action Drill you can do this week: identify one uncomfortable truth, say it out loud, and build an action plan. Humility isn’t weakness—it’s the fastest path to growth, at work and at home.

Join Us In Orlando This December: https://qrco.de/bffhTX

How do you get people truly on board with Extreme Ownership? You praise the behaviors you want repeated—specifically, visibly, and in balance with KPIs. In this episode, we break down why “false cheerleading” backfires, how to define and show what “good” looks like, and how a relentless debrief culture raises standards fast. We share SEAL Team lessons on recognizing decisive action, Cover & Move across departments, keeping plans Simple, Prioritize & Execute under pressure, and enabling Decentralized Command at the front line. You’ll also hear practical ways to align promotions and performance reviews to your real values—so you’re not paying lip service while rewarding the opposite.

► Try this week’s Immediate Action Drill: catch someone doing it right—ownership, teamwork, clarity—and praise it publicly and specifically.

If this helped, like, subscribe, and share. Drop your leadership challenges in the comments so we can target the next episode. Explore free resources at EchelonFront.com and go deeper inside Extreme Ownership Academy.

Chapters / Timestamps

00:00 Hook: “How do we get people to take ownership?”

00:21 Topic: Praise the behavior you want to see

00:55 Values on the wall vs. numbers in meetings

01:39 Avoid “false cheerleading”; make praise scarce & meaningful

03:45 Show what “good” looks like (SEAL mission brief example)

06:41 Define success beyond tactics—behavioral standards

08:24 Balancing KPIs with values (parenting & team examples)

11:00 Debrief culture: nightly, short, brutal, and positive

13:10 Normalize debriefs—don’t wait for failure

14:26 Jocko’s debrief model: candid + earned recognition

16:44 Leaders’ words: praise frontline publicly, fix privately

17:34 Recognition systems: stickers, patches, peer kudos

20:38 EF peer-nominated awards (aligning praise to principles)

22:01 Promotions & reviews tied to values (not lip service)

24:00 Not participation trophies—praise specific behaviors

26:16 Immediate Action Drill & how to build ownership culture

27:15 Outro + resources & Academy

📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.

https://echelonfront.com/links/

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Free Weekly Leadership Newsletter: https://engage.echelonfront.com/Rundown

Free Weekly Leadership Newsletter: https://engage.echelonfront.com/Rundown

Struggling with competing priorities, turf wars, and miscommunication? In this episode we break down the Ladder of Alignment—a practical leadership tool to move teams from tactical arguments to strategic unity. We cover how to set a clear mission, vision, and values, simplify the mission so it drives ground-level decisions, and check ego with humility so the best plan wins. You’ll learn how to spot misalignment, use decentralized command, and run an Immediate Action Drill to realign departments around outcomes and KPIs that actually support the overall objective. Includes a memorable “dishwasher debate” example and a field story showing how a simple mission statement improves real-time choices. If you lead people—executives, middle managers, or frontline leaders—this is your playbook to align, execute, and win.

How do you build confidence in others so they can lead at their level? In this episode, the team breaks down decentralized command, the power of explaining the Why, and how clearly defined roles and responsibilities prevent dropped balls and duplicate work. We cover practical coaching tactics—asking earnest questions, teaching people to detach and think strategically, and using planning, preparation, and rehearsals to grow capability without crushing confidence. Includes real examples from Echelon Front operations, event planning, and leading at home with kids. If you want a culture where everyone leads, this is your playbook for extreme ownership in business, teams, and family life.

Timestamps

• 00:00 – Framing the problem: What’s best for the team, mission, and clients?

• 00:35 – Decentralized Command 101: Why clarity of purpose builds confidence.

• 01:01 – Explain the Why + align roles and responsibilities.

• 03:00 – Pitfalls: dropped tasks & duplicate efforts without clear ownership.

• 05:02 – Mentoring a new leader: ask earnest questions, empower decisions.

• 12:00 – Detach to think strategically: how leaders unlock better decisions.

• 24:02 – Immediate Action Drill: give the Why, ask “What do you think?”, let them execute.

📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.

https://echelonfront.com/links/

➕ Follow Us On Social:

https://www.instagram.com/echelonfront

https://twitter.com/EchelonFront

https://www.facebook.com/echelonfront/

https://www.linkedin.com/company/echelon-front-llc/