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Lead. Win. - An Extreme Ownership Podcast

Lead. Win. - An Extreme Ownership Podcast

By: Echelon Front LLC
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Lead. Win. - An Extreme Ownership Podcast

Hosted by Leif Babin and Jamie Cochran

In a world where leadership is tested daily, Lead. Win. brings you the hard-earned lessons, battle-tested principles, and real-world strategies you need to excel. Join Leif Babin, co-author of Extreme Ownership and decorated combat leader, and Jamie Cochran, a renowned leadership instructor, as they break down the core tenets of Extreme Ownership and apply them to the challenges of business, family, and life.

Each episode dives into practical examples and case studies, featuring conversations with leaders from all walks of life. Whether you're a CEO, coach, teacher, or simply striving to lead better, this podcast equips you to take ownership, lead with courage, and—ultimately—win.

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Episodes
  • Why You Don’t Get Along—And How to Change It
    Nov 26 2025

    Free Weekly Leadership Newsletter: https://engage.echelonfront.com/Rundown


    How do you build a relationship with someone you really don’t like—but still have to work with to accomplish the mission?


    In this episode of the Lead.WIN. Podcast, Leif and Jamie break down one of the most common leadership questions we get from every industry:

    👉 “How do I build a relationship with someone who rubs me the wrong way?”


    Using real stories from the SEAL Teams, corporate clients, and their own lives, they show why the problem isn’t just the “difficult person” on the other side… it’s two egos colliding. And more importantly, what you can actually do about it.


    You’ll learn:

    • Why a bad relationship with your boss, peer, or inspector is hurting your team more than you think
    • How to check your ego and stop “drinking the haterade”
    • The Extreme Ownership framework for relationships: Trust – Listen – Respect – Influence – Care
    • Practical steps to repair frictional relationships (even when there’s history and emotion)
    • How to stop assigning sinister intent and start building alignment around the mission
    • An Immediate Action Drill you can use this week to fix one relationship in your life


    At the end, you’ll walk away with clear, tactical actions to build effective relationships—up, down, and across the chain of command—so you can lead and win.


    📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.

    https://echelonfront.com/links/


    ➕ Follow Us On Social:


    https://www.instagram.com/echelonfront

    https://twitter.com/EchelonFront

    https://www.facebook.com/echelonfront/

    https://www.linkedin.com/company/echelon-front-llc/


    🔗 Free leadership resources: echelonfront.com

    🎓 Go deeper with Extreme Ownership Academy: online courses, live sessions, and practical training to apply these principles in your business and life.


    👍 Like, subscribe, share, and drop your current leadership challenge in the comments so we can tackle it in a future episode.

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    28 mins
  • The Priority Test Every Leader Needs
    Nov 14 2025

    Join Us In Orlando This December: https://qrco.de/bffhTX


    Are you confusing being busy with actually making an impact?


    In this episode of the Echelon Front Lead.Win. Podcast, we break down how to stop “fighting fires” all day and start prioritizing and executing on what really drives your long-term mission at work and at home.


    You’ll learn how to:


    • Stop confusing activity for impact
    • Shift from tactical busyness to strategic goals
    • Use detachment to see what really matters
    • Apply decentralized command so your team solves problems without you
    • Protect time for what matters most: family, relationships, and health
    • Use tools like time audits, time blocking, No-Meeting Fridays, and Now/Next/Later lists


    This conversation ties directly into the principles from Extreme Ownership and The Dichotomy of Leadership and shows you how to apply them in your business, your team, and your home.


    👉 Watch, learn, and then run the Immediate Action Drill:

    • Write your top 3 long-term goals
    • Set your top 3 priorities for the week
    • Set your top 3 tasks for today
    • Make sure they all align


    When you prioritize and execute on what truly matters, you create more impact, more freedom, and more capacity to lead and win.


    📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.

    https://echelonfront.com/links/


    ➕ Follow Us On Social:


    https://www.instagram.com/echelonfront

    https://twitter.com/EchelonFront

    https://www.facebook.com/echelonfront/

    https://www.linkedin.com/company/echelon-front-llc/


    Free Weekly Leadership Newsletter:

    https://engage.echelonfront.com/Rundown

    Show More Show Less
    28 mins
  • How to Be A GREAT LEADER...Without Being Charismatic
    Nov 7 2025

    Join Us In Orlando This December: https://qrco.de/bffhTX

    Examining what it takes to exhibit true leadership skills, this episode draws from military principles to highlight key attributes. Learn how to be a good leader by focusing on continuous leadership development and absorbing leadership lessons. Jocko Willink often speaks about how these concepts can be applied in any situation, and leadership training is crucial for success.

    Show More Show Less
    27 mins
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