Episodes

  • Too Many Ideas? Here's How to Pick ONE Box to Launch

    Too Many Ideas? Here's How to Pick ONE Box to Launch
    Dec 5 2025
    Have a million subscription box ideas, but no idea which one to launch? You’re not alone. So many aspiring subscription box owners get stuck right here. Spinning in indecision. Afraid to choose the “wrong” idea. And waiting for clarity that never comes. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a simple framework to help you move from overthinking to deciding. Because the truth is, clarity doesn’t come from thinking harder. It comes from taking action. If you’ve been stuck in idea overload, this is the mindset reset you need. Instead of chasing the perfect idea: 1 – Acknowledge that “too many ideas” is a form of fear.Coming up with a long list of ideas feels productive. But really, it’s a sneaky way to stay safe. You can’t launch five boxes at once – and you don’t need to. You just need to pick one. 2 – Use the 3 C’s to filter your subscription box options.I walk you through a simple framework to help you evaluate your ideas and find the one with the clearest path forward. Choose the idea you can build momentum around now. 3 – Let go of the pressure to pick the perfect subscription box idea.Your first box doesn’t have to be your forever box. It just has to be the one you start with. And the faster you start, the faster you learn. 4 – Make the decision and move forward.Action builds confidence. Once you’ve chosen your direction, commit. Focus on progress, not perfection. Your Friday Fuel Challenge: Pick ONE idea and talk about it this week. Share a post, send an email, or start building your waitlist around it.Because clarity follows action. And one focused idea is how you’ll finally launch your box. Need help planning your first 6 boxes once you’ve picked your idea?Join my FREE 6 in 60 Workshop at⁠ 6in60workshop.com⁠ Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!
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    10 mins
  • Over 500 Subscribers with a Super Simple Subscription Model with the Polka Dot Poodle

    Over 500 Subscribers with a Super Simple Subscription Model with the Polka Dot Poodle
    Dec 3 2025
    Have you gotten stuck trying to decide what to include in your subscription box? You want to give your subscribers everything they could possibly want - but you know it’s not possible to do that and stay profitable. It is so easy for new subscription box owners to overthink everything and end up overwhelmed. One subscription box owner decided to keep things simple - really simple - and now has more than 500 monthly subscribers! Meet Launch Your Box member Emily Vincent of The Polka Dot Poodle. Emily is creative and fun and loves to give gifts. She doesn’t just “give” gifts, though - she presents them in a way that makes them seem personal and extra special. Emily is passionate about gift-giving and adding the special touches that take a gift and turn it into an experience for the recipient. When Emily first started her business, she was creating all the things. She and I share a love for monograms and she was creating and monogramming products for her many customers. But she quickly found that creating the same item over and over again didn’t bring her joy. When she examined what she loved about her business, she realized what she really loved was designing gift tags for people to give the items she made as gifts. So Emily decided to focus on just that. Gift tags. She started a digital subscription where subscribers receive a digital file with that month’s designs and print them themselves. How easy is that?! No printing, no packing, no shipping. Emily’s workload is the same whether she has 10 subscribers or hundreds. Emily soon realized that some of her subscribers wanted to receive the gift tags already printed and ready to go. They wanted her to make things even easier and more convenient for them. She was happy to oblige and started another version of her subscription. For these subscribers, Emilly prints the physical gift tags and ships them - just the tags - to her subscribers. Still simple and easy to fulfill. Because Emily likes to serve her audience, she recently added another subscription. This one is more custom, more personalized, and more labor-intensive. And yes, it involves monograms. But Emily loves it and so do her subscribers. And she is careful not to take on more subscribers than she can comfortably handle. When Emily started her first subscription, she had 37 subscribers. That number has grown to more than 500 subscribers. 500 people who receive gift tags designed by Emily every month. Gift tags. How simple is that? Emily’s advice to anyone thinking about starting a subscription box? Just start. Develop your idea, create a landing page, grow your email list and social media followers, and just start. She promises it will be worth it. Join me for this episode and learn how Emily found subscription box success by focusing on what she loves to do and keeping things simple. Find and follow Emily: ⁠The Polka Dot Poodle on Instagram⁠ ⁠The Polka Dot Poodle on Facebook ⁠ ⁠The Polka Dot Poodle Website⁠ Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!
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    26 mins
  • 234: How to Use Your Existing Subscribers to Make More Sales This Week

    234: How to Use Your Existing Subscribers to Make More Sales This Week
    Nov 28 2025
    If you want to make more sales this week, but don’t want to chase new customers, run ads, or overhaul your whole marketing strategy, this episode of The Launch Your Box Podcast is for you. One of the biggest mistakes subscription box owners make when looking to grow their business? Overlooking the people who already said yes. Your current subscribers are your warmest audience. They love your brand, they open your boxes, and they already trust what you deliver every month. Inside this Friday Fuel episode, I’m sharing three simple, practical ways to generate extra revenue using the subscribers you already have. No launch, no ad budget, and no extra overhead required. 1. Add a Simple Upsell Before Renewal A few days before renewal, give your subscribers a chance to add something special to their next box. Keep it easy, keep it relevant, and make sure it fits inside the box they're already getting. Some ideas: A coordinating item A seasonal exclusive A “mystery upgrade” A subscriber-only item pulled from your shop Promote it with a quick email: “Want to add this to your next box?” “Just for subscribers. Add this before your box ships!” Why does it work? They’re already expecting a charge. This simply gives them a fun, low-barrier way to get more of what they love while increasing your average revenue per subscriber. 2. Give Subscribers Access to Past Boxes If you’ve been in business for a while, you likely have leftover past boxes. They’re valuable… but only if people know they exist. Turn them into a subscriber-only vault. What to include: Boxes from recent months or seasons Limited leftovers from special editions Any extras you never publicly sold How to promote it: “Missed this one? Here’s your chance.” “Subscriber exclusive: Shop past boxes before they’re gone.” Why does it work? Subscribers know the value of your boxes. If they missed one - or want to gift one - this becomes an easy yes for them and fast revenue for you. 3. Offer a Subscriber-Only Promo or Perk Subscribers love feeling like insiders. When you give them access no one else gets, they respond. Offer them: Early access to a new collection or seasonal drop A subscriber-only limited-quantity item A special discount code for the week (ex: 15% off shopwide) Say things like: “You get first dibs just for being a subscriber.” “This week only: shop exclusive and save!” Why does it work? Exclusive perks drive loyalty, encourage extra browsing, and often lead to bonus sales from people who are already your best buyers. You don’t need a full blown launch to make more money. And you don’t need new customers. You just need to give your current subscribers more opportunities to say yes. Join me for this Friday Fuel Episode and walk away with practical ideas you can use to make more sales this week - no launch or new audience required. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    10 mins
  • Why You Should Start A T-Shirt Subscription

    Why You Should Start A T-Shirt Subscription
    Nov 26 2025
    I have a t-shirt subscription. Actually, I have two successful (and very profitable) t-shirt subscriptions: my T-Shirt Club and Tees 4 Teachers. And I’m not the only one growing thriving t-shirt subscriptions. LOTS of members of Launch Your Box are finding huge success with their own t-shirt subscriptions. With all this t-shirt subscription talk, you might be wondering if starting a t-shirt subscription is right for you. In this episode, I’m sharing six reasons why you should consider starting a t-shirt subscription. 1. A T-shirt subscription has low start-up costs compared to other products. T-shirts range from $2-$7. Printing can be done in-house or outsourced. There is no need for expensive boxes - t-shirts can be shipped in poly mailers. 2. T-shirts are a wardrobe staple. Everyone wears t-shirts. T-shirts are consumable - they are used (worn) for a while and then replaced. T-shirts can be dressed up or worn casually. 3. T-shirt subscriptions can be seasonal/holiday/theme-based. Any niche can have a t-shirt subscription. Launch Your Box member t-shirt subscriptions include: Career-focused tees Inspirational/self-care tees Tees for artists/crafters Snarky tees Animal/pet-themed tees 4. T-shirt subscriptions provide recurring revenue and recurring brand exposure. A t-shirt subscription is a consistent source of recurring revenue. A t-shirt subscription can provide opportunities for recurring brand exposure. Add your label or brand to every design. Build customer loyalty and commitment by consistently delivering quality t-shirts and designs. 5. T-shirt subscriptions foster a sense of community which can result in: Increased loyalty Higher engagement Higher lifetime value (LTV) and retention rates 6. T-shirt subscriptions are more affordable and accessible than many other subscriptions. A t-shirt subscription can be a successful, standalone subscription. It can also be a complement to your existing subscription box. Mine started as a complement to my Monogram Box when my subscribers asked for more t-shirts! I’ve seen great success with my own t-shirt subscriptions and have helped SO MANY members of Launch Your Box build thriving t-shirt subscriptions. I’m well-known for my extensive knowledge of all things t-shirt. So much so that my students and peers have been asking for a standalone t-shirt subscription course for quite a while. My team and I have spent the last several months working on this course. ⁠How to Start a T-Shirt Subscription⁠ covers everything you need to know in 12 video lessons full of actionable steps, worksheets, and special bonuses. It’s the perfect way to get all your t-shirt subscription questions answered and get your t-shirt subscription started NOW! Learn more about⁠ How to Start a T-Shirt Subscription⁠. Join me for this episode as I share my own t-shirt subscription experience and all the reasons you should start a t-shirt subscription. Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!
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    14 mins
  • 233: Last Minute Sales? Try These 3 Fast Cash Injection Ideas

    233: Last Minute Sales? Try These 3 Fast Cash Injection Ideas
    Nov 21 2025
    Need cash fast? You’re not alone. Whether sales have slowed, you’re sitting on extra inventory, or you just want to give your bank account a boost before the weekend, this episode is packed with three simple, scrappy ways to generate quick revenue, without overcomplicating a thing. 1 - Run a 24- to 48-hour Flash SaleCreate urgency around one irresistible offer. Think: past boxes, seasonal items, or customer favorites. Keep it simple: one offer, one deadline, and plenty of promotion. 2 - Offer a Gift with PurchaseInstead of discounting, add value. Use leftover inventory as a limited-time bonus. Frame it as a surprise treat for the first 25 orders or for anyone who subscribes this weekend. 3 - Bundle Up Your LeftoversTurn old inventory into a new product (and revenue). Combine 3-5 items into a mystery or “surprise goodie box.” Make it limited - “this weekend only” or “limited quantities available.” Price it to move and make it limited. You’ll clear space and make money fast. Key takeaways Keep the offer simple. Add urgency and deadlines. Promote multiple times! Most importantly? Just do it. Set a timer. Pick an idea. And launch it today. Fast cash comes from fast decisions. So stop overthinking and start selling. Take Action Pick one of these ideas and make it live today. Flash Sale, Gift with Purchase, or Bundle, whichever fits your business best. You don’t need a new product or a fancy campaign. You just need to start. You’ve got products. You’ve got followers. Now it’s time to turn them into fast cash. Join me for this short Friday Fuel episode for three tried-and-true ways to boost revenue this weekend. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website
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    10 mins
  • 5 Ways to Reduce Small Business Overwhelm

    5 Ways to Reduce Small Business Overwhelm
    Nov 19 2025
    If you’re a small business owner, you are probably experiencing some degree of overwhelm in your business or personal life. Probably both. Because when you’re a small business owner, business and personal overlap and intertwine. A lot. Overwhelm can become a major obstacle to success. It can affect your business growth and your personal growth. Personal overwhelm affects your business and business overwhelm affects your personal life. How many times have you been impatient or snippy or overreacted to something because of stress in another part of your life? So many business owners operate in a constant state of overwhelm. But it doesn’t have to be that way. In this episode, I’m walking you through five things you can do to help reduce your overwhelm so you can thrive instead of just surviving. 1. Time Management - There will never be enough hours in the day to get everything done. How we manage our time is crucial to reducing overwhelm. Get more done by: Identifying high-priority tasks. Time blocking those tasks. Removing distractions. Using a timer to stay focused. 2. Hiring, Outsourcing, Delegating - you can’t keep doing business alone. This means knowing when it’s time to: Hire Outsource Delegate 3. Setting Realistic Goals and Timelines - entrepreneurs are guilty of always thinking we can get more done in a set amount of time than we actually can. Be honest with yourself. Plan only ONE big rock per quarter. (detailed in my Strategic Yearly Planning Workshop - linked below) 4. Getting Support - feeling supported makes a huge difference to the amount of overwhelm you feel. How can your team support you? How can your spouse support you? How can your children support you? How can your friends and family support you? Seek out other support - housekeeper, grocery deliveries, etc. 5. Self-care - you need to take time for yourself. Don’t feel guilty about it. Plan self-care time - put it on your calendar. Make time to spend with friends and family. Start with one of these items and build it into your routine. Then layer in another. And another. Stop operating in fight or flight mode. Your health and the health of your business depend on it! Join me for this episode and learn five things you can do to tackle overwhelm in your subscription box business. Take my ⁠Strategic Yearly Planning Workshop⁠. Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!
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    31 mins
  • 232: Want to Show Up More Online? Steal My Weekly Live & Email Plan

    232: Want to Show Up More Online? Steal My Weekly Live & Email Plan
    Nov 14 2025
    Ever tell yourself, “I know I should show up online more…” and then somehow, the week slips away and you didn’t? You’re not alone. Showing up online doesn’t have to feel overwhelming or depend on daily bursts of inspiration. You just need a simple system you can repeat week after week. In this Friday Fuel episode of The Launch Your Box Podcast, I’m walking you through the exact rhythm I use to stay consistent across live video, email, and social media, without overthinking it. You can steal it, tweak it, or make it your own. Step 1: Choose Your Weekly Anchor Consistency starts with one non-negotiable: a set day and time for your LIVE.For me, it’s Thursday at 9 a.m. every single week. That’s my anchor. It’s on the calendar, it never moves, and it keeps me accountable. My audience knows when to expect me, and I always know when I’m showing up. If your plan is “I’ll go LIVE sometime this week,” chances are you won’t.Pick your day, pick your time, and treat it like an important appointment (because it is). Step 2: Turn One LIVE into Days of Content Right after your LIVE, before you clean up or move on, take a few quick photos of yourself with the products you featured. You’re already camera-ready and the setup is done. Those images become instant marketing gold: Add one to a same-day recap email linking to the replay, Use another in a next-day email highlighting one or two featured products, Sprinkle the rest across your social media posts for the next few days. This rhythm means you’re never starting from scratch. Step 3: Stretch It Over Three Days of Posts We repurpose that Thursday LIVE for three more days of content:Day 1: Product flat-lay or styled shotDay 2: Reel or clip from the LIVEDay 3: Lifestyle photo or testimonial that ties in Same message. Different formats. Maximum visibility. When you build this kind of routine, you’ll never again wonder, “What should I post this week?” Step 4: Why This System Works This weekly rhythm keeps you top of mind and builds trust. The LIVE keeps you visible. The emails deepen connection and drive sales. The posts give your audience multiple chances to see, comment, and buy. You’re no longer chasing content. Instead, you’re running a system. Take Action Start this week: Pick your LIVE day + time. Go LIVE. Send a recap email. Post follow-up content for three days. That’s it. You’ll be amazed how quickly consistency turns into momentum. Join me for this episode to discover how one weekly LIVE and two quick emails can create days of content, connection, and confidence. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    12 mins
  • Holiday Shipping Hacks: Surviving the 4th Quarter

    Holiday Shipping Hacks: Surviving the 4th Quarter
    Nov 12 2025
    It’s the 4th quarter—also known as the busiest, craziest time of the year for product-based business owners! You've planned your 4th quarter promotions and products are arriving, but have you thought about the logistics of fulfilling and shipping all those orders? In this episode, I share shipping hacks and strategies to help subscription box owners and product-based businesses navigate our busiest quarter… and stay sane doing it! Prep Packing & Shipping Supplies Early Audit your packing and shipping supplies now: tape, labels, boxes, poly mailers, filler. Order enough to get you through December. Plan for the unexpected. Establish a dedicated storage space for your extra supplies so your team knows exactly where to find what they need. Optimize Fulfillment by Prepacking, Prepping, and Batch Packing Pre-pack items that will be sold together, like holiday bundles or Black Friday specials. Reduce friction, eliminate unnecessary steps, and gain efficiency Implement batch packing by processing similar orders together for a smoother, faster workflow. Research Shipping Carrier Cut-off Dates & Have Options Research carrier cut-off dates and set your own Christmas shipping cut-offs well in advance. Overcommunicate! Post these cut-off dates visibly in your social media headers, on your website, and in emails. Stay flexible and ready to adjust by having multiple shipping options. Maintain open communication with your drivers to help manage any unexpected delays. Be Prepared for Increased Customer Service Volume Expect an increase in customer service inquiries and be transparent with customers about shipping timelines and potential delays. Have a contingency plan in place to deal with lost packages, including a policy for replacements or refunds. The holiday rush can be chaotic, but with these tips, you’ll feel more prepared than ever to tackle Q4. Have a shipping manager or team? Have them listen to this episode to boost efficiency and reduce holiday chaos in your shop! Join me for this episode where I share fulfillment & shipping strategies to help subscription box owners and product-based businesses navigate the busiest, craziest time of year - the 4th quarter. Grab your coffee (or something stronger!) and let’s dive in! Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!
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    25 mins