• Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  • By: Sarah Williams
  • Podcast

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
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  • Summary

  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2025 Sarah Williams
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Economics Education Leadership Management & Leadership
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Episodes
  • 190: Not Growing on Instagram? A 3-Step Strategy That Works

    190: Not Growing on Instagram? A 3-Step Strategy That Works
    May 7 2025
    Struggling to grow your subscription box on Instagram? You’re not alone. In this episode of the Launch Your Box Podcast, I’m joined by Instagram strategist Michelle Gifford to break down exactly how to grow on Instagram right now—even if you're starting from scratch or feeling stuck. I first connected with Michelle after seeing my friend Heidi’s Instagram take off. When I asked what changed, Heidi said, “Just do what Michelle says.” So I invited her on the podcast to share her expertise with us. Michelle shared that Instagram recently shifted from a follower-based algorithm to a content-based one—meaning quality content is what drives growth, not your follower count. That’s a huge win for subscription box owners trying to get more eyes on their offers. The foundation of her Instagram strategy is what she calls the Attract, Nurture, Sell Method: Attraction content (50%): reels, trending sounds, quick wins—content designed to reach non-followers and get shared Nurture content (30%): carousels, Stories, Lives—more in-depth content that builds connection and trust Selling content (20%): simple, direct posts that show up and sell your box If you post 6 days a week, think: 3 attraction posts, 2 nurture posts, and 1 sales post. That’s your 3:2:1 formula. Michelle’s advice: Post attraction content that makes people think, “I know exactly who to send this to.” Use nurture content to deepen the relationship—think saves, not shares. Don’t skip the selling posts! They matter just as much as the rest. We also talked about: Why b-roll video is your best friend for attraction content. How to repurpose one activity—like an unboxing—into multiple content types. Why hashtags still matter (yes, really!) Before we wrapped up, I asked Michelle to brainstorm with me one thing every subscription box owner could post today to boost their Instagram reach. Her answer was so simple and actionable: Record a b-roll clip of you packing or unpacking your box. Add a bold, shareable caption like: “Fashion advice I’d give you if I wasn’t afraid to hurt your feelings.” That’s it. That’s attraction content. Ready to grow your Instagram with confidence and strategy? This episode is packed with practical tips, simple frameworks, and the encouragement to just start. Listen now and tag me @howtostartasubbox when you post your reel—I can’t wait to see it! Find and follow Michelle: Michelle on Instagram Michelle’s Podcast Michelle’s Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! Instagram Strategy That Works for Subscription Box OwnersWhat to Post on Instagram to Grow Your Subscription BoxA Quick Instagram Content Idea You Can Use Today
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    38 mins
  • 189: Is Your Website Costing You Sales? 5 Must-Fix Mistakes

    189: Is Your Website Costing You Sales? 5 Must-Fix Mistakes
    May 2 2025
    Welcome to Friday Fuel—a brand-new mini-episode series designed to give you quick, actionable insights to move your subscription box business forward. These episodes are short, sharp, and packed with practical takeaways—all in under 10 minutes. In this very first Friday Fuel, I’m breaking down five common website mistakes I see subscription box owners and online product sellers make over and over again. Mistakes that might be costing you sales right now. Whether your website is brand new or several years old, this episode will help you clean up your first impression and start turning more visitors into customers and subscribers. What your homepage must include above the fold How to use your visuals to sell, not just decorate Why too many checkout options can scare buyers away A smarter way to use pop-ups without driving people off Where and how to add social proof that builds trust quickly Your Action Step Pick one of the five areas I shared and make a small update to your website.You don’t need to fix everything at once—just keep moving forward. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    13 mins
  • Sarah’s Strategies to 100 Subscribers and Beyond

    Sarah’s Strategies to 100 Subscribers and Beyond
    Apr 30 2025
    Have you launched your subscription box but found yourself struggling to grow? Launching your subscription box is a HUGE milestone. Celebrate that! The next HUGE milestone for so many of my members is reaching 100 subscribers. Some - those with large, engaged audiences - do this during their first launch. Most don’t. I didn’t. Growing your subscription box to 100 subscribers and beyond takes time. It’s important to give yourself grace and time to get there while still staying focused and holding yourself accountable. Inside Launch Your Box, I walk my members through what it takes to get their subscription boxes launched. But the launch is not the end. There is more work to do to keep it going - and growing - each month. Which is why we talk about much more than just launching inside LYB. It’s constant curation. Keeping up with trends and what your subscribers want. It’s constant marketing. Getting yourself out there and in front of new people consistently. It’s constant retention. So many subscription box owners make the mistake of focusing only on the acquisition of new subscribers, losing sight of the subscribers they already have. Focusing on these three things should drive your business and create long-term recurring revenue. So, what got me to my first 100 subscribers and what should you do to get to yours? Don’t stop talking about your subscription box. You think everyone has seen it. They haven’t. You think you’re talking about it enough. You’re not. Inside the Launch Your Box Training Library - in the Marketing Module - you’ll find a Subscription Box Social Media resource with posting ideas for EVERY day of the month! Not an LYB member yet? Text LAUNCH to 940-204-0023 for a link to join! Engage. Consistently. Be social before and after the sale. Retention is a HUGE part of growth - make sure you’re engaging with your subscribers, letting them know how much you appreciate them. Your excitement is contagious. Create FOMO for those not signed up! Create connections with and for your subscribers. I don’t recommend private Facebook groups for our subscriptions - you lose a valuable opportunity to create FOMO. Create value - it’s not always about the stuff. What makes you different and unique? Why should someone buy from you and not a big box store? Curate the experience your subscribers are looking for - the experience they can’t get from big box stores or even big box subscriptions. Everyone can do these simple things to grow their subscriptions. Your launch is only the beginning. When you’re ready to take your subscription box to the next level, when you’re ready to go deeper… you’re ready for my ⁠Scale Your Box⁠ course. There’s so much to scaling your box - so many things you can do to grow your business in a manageable, profitable way. Join me for this episode where I talk you through what it takes to get you to your first 100 subscribers and beyond! Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today!
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    21 mins

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