Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box cover art

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
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About this listen

 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!2021-2025 Sarah Williams Economics Education Leadership Management & Leadership
Episodes
  • 211: 3 Types of Facebook Ads Every Subscription Box Owner Should Be Running

    211: 3 Types of Facebook Ads Every Subscription Box Owner Should Be Running
    Aug 8 2025
    Think Facebook ads are too expensive, too complicated, or too risky? You’re not alone. I thought the same thing for a long time. But 18 months ago, I made a decision: I was going to learn how to run ads myself. No more guessing, no more outsourcing without understanding. Just simple strategies I could test, tweak, and teach. In this week’s Friday Fuel episode, I’m sharing the three types of ads every subscription box owner should be running. Yes, even if you’re brand new. You don’t need a big budget. You don’t need expert status. You just need to get started. 1 - Page Like Ads Start here if you’re building your audience (and you should always be building your audience). Page Like Ads are low-cost, low-risk, and easy to run. I always have one of these running in the background. What to include: A photo of you and your product Simple copy that introduces you to your ideal subscriber Meta’s Advantage+ audience to find more people like your current followers Set your budget at $5–$10/day and watch your page grow. 2. Opt-In Ads If you’re not building your email list, it’s time to start. Opt-in ads help you grow a warm audience before launch day. Need ideas? I’ve used downloadable phone wallpapers, checklists, and printables. Anything your audience would find valuable and fun can make an effective opt-in. Make sure you have: A clear landing page A freebie that fits your niche A message that invites them to grab their free gift These subscribers are more likely to buy from you when launch time comes. 3. Sales Ads These ads introduce your offer to the world. Whether you’re selling a one-time box or your monthly subscription, this is where you go all in. Your goal is to get the sale. Use: Behind-the-scenes packing videos Customer unboxings Short product demos or strong lifestyle photos Start with $10/day and scale up as your results improve. I recommend running these alongside page like and opt-in ads for best results. Tips for Effective Facebook Ads Keep your captions short with ONE call to action Use Canva for branded graphics Don’t overthink targeting. Let Meta help Give your ad 3–4 days before making changes Use ChatGPT to help with hooks and headlines! Your Action Step Pick ONE ad and run it this week. Want to build your audience? Try a Page Like ad Want more email subscribers? Try an Opt-In ad Ready to sell? Try a Sales ad It’s not about being perfect. It’s about getting started. The only ad that doesn’t work? The one you never run. Need help deciding which type of Facebook ad to try first? Tune in to the full episode for all the details. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    12 mins
  • From 0 to 500 Subscribers on the First Launch with Art Shattered

    From 0 to 500 Subscribers on the First Launch with Art Shattered
    Aug 6 2025
    I’m excited to bring you this interview with my good friend Cindy Manly of Art Shattered. Cindy has a successful membership with over 1200 members and has been selling one-time art supply kits for the past few years. If you’ve been selling one-time boxes and are wondering if a subscription is for you, you’re going to want to hear Cindy’s story! Cindy is an artist who specializes in glass and resin art. She makes beautiful, unique pieces of 3-D art that her followers LOVE. She also teaches her followers how to create their own art through her online membership. Cindy started her membership in 2018 and now has over 1200 members. When some of Cindy’s members started asking where to get the supplies they needed to create the pieces she was teaching - and others mentioned they were having a hard time finding the right supplies - she started selling one-off kits. Every time she offered up a kit for sale, she sold out. When she offered kits during her membership pre-launch, she sold 800 full kits and 500 partial kits. Cindy and I have been friends for several years and I’ve been telling her almost that long that she needed to start a subscription box. She resisted the idea for a long time. But after selling 1300 kits during her pre-launch, she was convinced. Armed with the launch plan she learned inside Launch Your Box and as a member of my Mastermind and backed by her audience of raving fans, Cindy launched her subscription box in June. The result? She sold out of all 500 available spots in her quarterly subscription! And she used four strategies to do it. Urgency - Cindy opened the subscription only to her online membership for 48 hours. Waitlist - Cindy then opened up to members of the waitlist she’d been growing for three weeks leading up to the launch. Early Bird Bonus Engaging her audience - on her last LIVE, Cindy added names on post-it notes to her wall of subscribers. Cindy originally wanted to only plan for 200 boxes, but I convinced her she could absolutely do more. And she did! She’s also an absolute genius who packed her subscription boxes ahead of time and had them ready to ship BEFORE she launched! That meant when she was exhausted from her launch - and if you do it right, you will be exhausted - Cindy headed straight to the beach! 500 subscribers means additional financial security for Cindy, the satisfaction of knowing she is serving her loyal audience in yet another way, and steady employment for her team. I can’t wait to watch Cindy’s subscription box continue to grow. Join me for this episode as Cindy walks us through her journey of moving from offering one-time boxes to launching a subscription box and welcoming 500 new subscribers. Find and follow Cindy: ⁠Art Shattered on Instagram⁠ ⁠Art Shattered on Facebook ⁠ ⁠Art Shattered Website⁠ Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!
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    39 mins
  • 210: Open Cart? Closed Cart? Here’s How to Launch Your Box Either Way

    210: Open Cart? Closed Cart? Here’s How to Launch Your Box Either Way
    Aug 1 2025
    Should your subscription box be available all the time or only during specific launch windows? It’s one of the most common questions I get inside Launch Your Box. But here’s the truth… It’s not about whether your cart is open or closed. It’s about whether you’re giving people a reason to subscribe right now. In this week’s Friday Fuel episode of The Launch Your Box Podcast, I’m breaking down the difference between open cart and closed cart subscription models, the pros and cons of each, and what really moves the needle when it’s time to grow your subscriber count. I also share a simple strategy that works with either model to create urgency and excitement: the launch bonus with examples you can use without spending a fortune. Open Cart Subscription Model Your subscription box is always live, and subscribers can join at any time. It’s simple and steady, but it lacks urgency. You have to create your own momentum. Closed Cart Subscription Model You open the cart for a limited window a few times a year. It builds buzz and urgency, but only if you show up and promote it well. Both work. I’ve used both. But the most important thing? YOU are the one who creates urgency. It’s about how you talk about your box, how you show up, and whether or not you give people a reason to say yes this week. When I launched my Monogram Box™ in April, I offered a free monogram tee to anyone who subscribed that week. That bonus helped me sell out 432 spots. The bonus worked again during my July teacher launch, when I offered a personalized “Teacher” tee to new subscribers. That simple extra created urgency and excitement. And brought in results. Whether your cart is open or closed, a bonus can help you say, “This week matters. Here’s why.” Try one of these subscriber-worthy extras: An exclusive item they can’t get anywhere else A personalized detail like a name or monogram A small gift that matches your box’s theme A digital download or printable Leftover inventory from a previous month Your bonus doesn’t have to be expensive—it just has to be timely and thoughtful. Your Friday Fuel Action Step Map out your next launch bonus. Ask yourself: What could I offer that feels special and simple? When will I offer it and when will it end? How will I promote it through email, social, and your website? Write it down. Plug it into your calendar. And remember: when you’re excited, your audience will be, too. Join me for this episode and find out why it’s not about whether your subscription box is open or closed – it’s about getting people to say yes. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    13 mins
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