Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box cover art

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
Listen for free

About this listen

 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!2021-2025 Sarah Williams Economics Education Leadership Management & Leadership
Episodes
  • 223: The One Mindset Shift That Changed How I See Sales

    223: The One Mindset Shift That Changed How I See Sales
    Sep 26 2025
    If sales make you feel awkward, pushy, or like it’s just not your thing, you’re not alone. For so many subscription box owners, especially women, selling can feel uncomfortable. We’d rather let our boxes speak for themselves than risk being “too salesy.” I used to feel the same way. I’d spend hours curating the perfect box, but when it came time to ask for the sale? I’d shrink into the background. I believed selling meant convincing people to buy something they didn’t want – and that fear kept me quiet. Then one mindset shift changed everything: Sales isn’t about convincing. Sales is about serving. When I started to see sales as service, everything clicked. Why Sales = Service Your box is so much more than a collection of items. It’s confidence. It’s joy. It’s permission to feel special again. When subscribers tell me things like: “I wore that kimono to my daughter’s graduation.” “Your box is my one treat every month.” “Opening your box is the moment I get to focus on myself.” …it reminds me that NOT sharing my box is actually a disservice. By talking about it, I’m giving someone the chance to experience joy, relief, or encouragement they truly need. How to Put This Shift into Practice Here are three ways you can reframe sales as service in your own business: Start with the problem you solve.Don’t just list what’s inside your box. Focus on the transformation. A teacher’s box isn’t just supplies; it’s a monthly reminder that she matters. Talk about benefits, not just features.Features = “candle, sticker, bracelet.”Benefits = “a moment of calm at the end of a hard day.”People don’t buy things; they buy the way those things make them feel. Stop overthinking how often you show up.You’re not bugging people. You’re being consistent. Each reminder might be the exact nudge someone needs to say yes to themselves. Take Action This week, I want you to practice this mindset shift: Write one post or one email about your subscription box. Instead of listing what’s inside, tell the story of how it makes someone’s life better. Hit “publish” or “send” and remind yourself you’re serving, not selling. Sales is service. The right people are waiting, but they can’t say yes if you don’t show up. Ready to reframe how you think about selling? Join me for this Friday Fuel episode as I share the mindset shift that turned sales from something I dreaded into one of the most powerful ways I serve my audience. You’ll walk away with practical steps to show up with confidence and start sharing your box in a way that feels authentic – and effective. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
    Show More Show Less
    11 mins
  • 222: Complexity Kills: Why Simpler Subscription Boxes Sell Better

    222: Complexity Kills: Why Simpler Subscription Boxes Sell Better
    Sep 24 2025
    If you’ve ever felt like you’re constantly having to explain your subscription box… or if browsers seem interested but rarely convert into subscribers… this episode is for you. Inside the Launch Your Box community, I see the same challenge over and over again. And it’s something I struggled with myself in the early days. We want to give our customers “all the things.” But what actually happens when we do? Too many choices, vague messaging, and complicated pricing lead to friction that stops sales in their tracks. The good news? You can fix it. And it starts with one powerful shift: simplicity sells. How Subscription Box Owners Overcomplicate I see this issue everywhere, from coaching calls to live website reviews: Too many product types. Mixing categories (like books and skincare) confuses your customer and muddies your message. Too many options. Five tiers, three payment plans, add-ons galore… decision fatigue kicks in, and carts get abandoned. Complicated pricing. Multi-month discounts and perks sound helpful, but often paralyze buyers. Vague or “cute” messaging. Phrases like “delightfully curated” don’t clearly explain what’s in the box or who it’s for — and unclear means no sale. Why Complexity Creates Conversion Friction When your subscription box feels confusing, it costs you sales in three big ways: You’re constantly explaining. If people don’t “get it” instantly, you’ll spend time justifying instead of selling. Confused people don’t buy. Life already brings decision overload. Your box should feel like relief, not another hard choice. You lose people on your website. Extra clicks, unclear copy, or too many checkout options make it too easy to leave. The Power of Simplicity Here’s why simplicity wins: Clear boxes convert. One offer, one customer, one problem solved = an easy yes. Simple offers are easier to sell and scale. One price, one plan keeps tech, communication, and cancellations under control. Simple messaging builds trust. When people instantly understand what your box is, they’re more likely to subscribe and stay subscribed. How to Simplify Your Subscription Box If you’re ready to cut through the clutter, start here: Audit your offer. Can you explain your box in one sentence? Is it clear what customers are actually subscribing to? Review your website. Is your call-to-action obvious? Are you forcing visitors to make too many decisions? Simplify your messaging. In ten seconds, can a stranger tell: what your box is, who it’s for, and why they need it? Focus on ONE box. Especially under 300 subscribers. Don’t split your energy. Go all in on one clear, strong offer. Take Action Complexity creates confusion, and confusion kills sales. Simplicity, on the other hand, builds clarity, trust, and momentum. This week, I challenge you to audit your subscription box and website for simplicity. Ask yourself: Where am I overcomplicating? Can I make this easier to understand? What’s one decision I can take off my customer’s plate today? When you simplify, you not only make it easier for people to say yes, you make it easier for your business to grow. Join me for this episode of the Launch Your Box Podcast and get the clarity you need to simplify your subscription box offer and boost conversions. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
    Show More Show Less
    21 mins
  • 221: Start Before You’re Ready: 4 Simple Steps to Begin Your Subscription Box with What You Have

    221: Start Before You’re Ready: 4 Simple Steps to Begin Your Subscription Box with What You Have
    Sep 19 2025
    Start Before You’re Ready: 4 Simple Steps to Begin Your Subscription Box with What You Have What’s holding you back from launching your subscription box? Is it because your website isn’t perfect, your audience feels too small, or your idea still seems messy? You’re not alone. So many future subscription box owners stall out waiting for the “right” time. The truth is there is no perfect time. You don’t need perfection, you need momentum. In this week’s Friday Fuel episode of the Launch Your Box Podcast, I’m breaking down four simple steps to help you start your subscription box with what you already have. No excuses. No waiting. Just real, imperfect action that builds clarity and confidence as you go. Step 1: Pick One Person to Serve Your box isn’t for everyone. Start by focusing on one specific person you want to serve. When you know exactly who your subscriber is, everything else – your content, your product choices, your messaging – becomes easier and more effective. Step 2: Use a Waitlist Page (Not a Website) You don’t need a full website to get started. A simple waitlist page can help you share who the box is for, what’s inside, and when it’s coming. You can set this up in hours, not weeks, and immediately start gathering interested people. Step 3: Document > Create Stop overthinking and start sharing. Your audience doesn’t want perfect—they want connection. Share behind-the-scenes decisions, product picks, or packaging ideas. Let them vote, give input, and feel like they’re part of the journey. This builds trust and excitement long before you launch. Step 4: Launch Messy You are allowed to launch before it looks perfect. Some of the most successful subscription box owners I coach launched with no logo, just a waitlist, and 10 subscribers. What mattered wasn’t perfection—it was getting started. Take Action Your “homework” from this Friday Fuel is simple: Pick your person. Build a waitlist. Share the behind-the-scenes. Launch messy. You are more ready than you think. But the only way forward is to take the next step. Not someday – today. Join me for this Friday Fuel episode of the Launch Your Box Podcast, where I’ll walk you through four simple steps to start your subscription box now. Yep, even before you think you’re ready. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
    Show More Show Less
    10 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.