Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box cover art

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
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 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!2021-2026 Sarah Williams Economics Education Leadership Management & Leadership
Episodes
  • 247: What Changed Everything in Her Subscription Box Launch with The Crafty Brick

    247: What Changed Everything in Her Subscription Box Launch with The Crafty Brick
    Mar 18 2026
    What happens when a creative business owner stops trying to figure everything out alone, follows a proven plan, and finally gives herself permission to show up more boldly? In this week’s episode of the Launch Your Box Podcast, I sat down with Courtney Brickner of The Crafty Brick to talk about the journey from one-off handmade products to recurring revenue through a subscription box. Courtney is a newer member of Launch Your Box, but in just a few short months, she has gone from exploring the idea of a subscription to launching one, gaining subscribers, and building real momentum. Her story is fun, honest, and incredibly encouraging, especially if you’ve ever poured your heart into launching something that didn’t sell the way you hoped. Courtney shares how she started her business while raising her family, how content creation unexpectedly opened new doors, and how her love of crafting and community eventually led her to create something subscribers wanted every month. What makes this conversation so powerful is that it doesn’t skip over the hard parts. Courtney talks openly about failed launches, the fear of emailing too much, the discomfort of trying a new approach, and what changed when she stopped relying on guesswork and started following a real launch strategy. Along the way, she built a subscription box experience around her audience’s love of creativity, connection, and a little bit of competition. What started as a one-time mystery craft project evolved into The Crafty Challenge Club, a subscription that gives members a monthly project, access to a private community, and a fun reason to keep coming back. One of the biggest takeaways from this episode is that visibility matters more than most business owners think. Courtney realized that in previous launches, she wasn’t necessarily being rejected, many people simply didn’t know what she was offering because she wasn’t talking about it often enough. This time, she showed up consistently. And that consistency made all the difference. She also shares what it looked like to launch with a goal of 40 subscribers, hit 37 in her first launch, and then grow to 50 by month two. More importantly, she talks about what those subscribers really represent: not one-time purchases, but recurring revenue and a business model that finally gives her room to breathe. Courtney and I also dug into the behind-the-scenes shifts that often matter just as much as the sales. We talked about fulfillment systems, simplifying variations, planning content from one box in multiple ways, and learning to think about scalability earlier than most people do. If you’ve been wondering whether your idea could become a subscription, whether you’re talking about your offer enough, or whether it’s possible to recover from a disappointing launch, this conversation will give you both perspective and momentum. In this episode, you’ll hear more about: the role content creation played in growing her audience and visibility how she used a waitlist, live video, and consistent content to build demand the systems and fulfillment changes that are already helping her scale why “do it scared” may be exactly the advice you need right now Courtney’s story is proof that you do not need to have everything perfectly figured out before you begin. You need a solid idea, a willingness to stay visible, and the courage to keep going even when things feel messy. Where to find Courtney: The Crafty Brick on Facebook The Crafty Brick on Instagram The Crafty Brick on YouTube The Crafty Brick Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    49 mins
  • 5 Simple Steps to Adding a Subscription to Your Product-Based Business

    5 Simple Steps to Adding a Subscription to Your Product-Based Business
    Mar 11 2026
    Do you have a product-based business? Are you selling products via an Etsy store, in a pop-up shop or a retail store? Are you selling one-off products online? Adding a subscription box to your existing business is a no-brainer and can offer you so many benefits! Adding a subscription box provides: A stable, predictable revenue stream - recurring payments benefit your business in so many ways, including stabilizing your cash flow. Customer loyalty - subscribers have committed to regularly purchasing products from you. Increased lifetime value (LTV) - do you know the LTV of your customers? My subscribers stay for an average of 18 months, generating thousands of dollars of revenue each. Opportunities for cross-selling and upselling - pair your box items with additional one-off items from your shop. Scalability - packing and shipping 500 of the same thing is much more efficient than 500 different orders. Have I convinced you to add a subscription box to your business? I have 5 simple steps to follow to make it happen. Identify your best customers: Who are they? How often do they shop with you? Take a look at your top 20 customers and dial into who they are. Identify your best-sellers: What categories are your best sellers? What do people buy from you repeatedly? What are people asking for more of? Set your pricing structure: What is your average order value (AOV)? What is the AOV of your top 100 customers? Price your subscription box in that range. Create exclusivity and scarcity: What are the benefits of being a subscriber? Make items only available in the box. Make them only available by subscription. Create FOMO with your customer base - make them want to be part of something exclusive. Create a great user experience: Are your website and the checkout process clear and easy to follow? Make it easy for people to update or cancel their subscriptions. Provide a higher level of customer service - remember your subscribers are the VIPs of your business. A bonus piece of advice, which is really the best piece of advice, is to talk about your subscription box a LOT. If you want to create a business that is 75% recurring revenue instead of depending on one-off sales, you’ve got to make it the main thing in your business. And that means talking about it… a lot! Join me for this episode to learn how having a subscription box can change the game for your business. Predictable inventory, better cash flow, monthly recurring revenue, and more. Follow 5 simple steps to get started today! Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!
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    28 mins
  • 246: 7 Reasons You Should Start a Subscription Box in 2026

    246: 7 Reasons You Should Start a Subscription Box in 2026
    Mar 4 2026
    In today’s economy, subscription is still one of the smartest models you can build. Social media reach is unpredictable. Algorithms shift constantly. Ad costs are higher than they were just a few years ago. Customers are more thoughtful with their spending. And if you rely on one-off sales, you know the pressure never really stops. You sell today, and tomorrow you have to start all over again. And that’s exactly why subscription makes so much sense right now. In 2026, most people don’t want more choices. They want fewer decisions. They want someone they trust to curate and deliver something meaningful to them on a consistent basis. That’s what a subscription box does. 1. Recurring Revenue Creates Stability When you have recurring revenue, you’re not waking up every day wondering what needs to sell in order to cover expenses. You can forecast income. You can plan inventory more confidently. You can make decisions from a place of strategy instead of survival. 2. You Don’t Have to Constantly Sell Customers opt into ongoing buying. They don’t have to re-decide every month whether they want to purchase again. That reduces decision fatigue for them and pressure for you. It doesn’t eliminate marketing, but it does reduce the daily grind of chasing one-off transactions. And for many business owners, that shift alone is worth everything. 3. Community Is the Competitive Advantage Subscription naturally creates shared experiences. Whether it’s a book club, a faith-based box, a hobby subscription, or a niche lifestyle brand, subscribers begin to feel like insiders. They anticipate what’s coming. They talk about it. They look forward to it. When someone subscribes, they’re not just buying a product. They’re choosing to be part of something ongoing. 4. Inventory Risk Is Lower Than You Think Instead of buying inventory and hoping it sells, you’re buying based on actual subscriber demand. You’re not guessing what might move off a shelf. You’re fulfilling commitments that have already been made. 5. The Tools Available Today Make It Easier AI can help draft emails, product descriptions, landing pages, and ad copy. Subscription platforms automate billing and renewals. Customer service systems streamline communication. You don’t need to know how to do everything manually. You need to understand how to leverage the tools available. The barrier to entry is lower than it has ever been. 6. You Can Start Smaller Than You Think Starting lean gives you feedback. It builds confidence. It allows you to grow intentionally instead of rushing to scale before you’re ready. 7. Subscription Builds Long-Term Wealth Subscription increases customer lifetime value. It creates predictable cash flow. It builds repeat buying behavior. Over time, it turns your business into an asset instead of a collection of random transactions. That means more stability, more flexibility, and more options for your future. If you’ve been waiting for the “right” time to start a subscription box, I truly believe 2026 is one of the best environments we’ve seen for it. Start researching. Build a waitlist. Validate your idea. Don’t let another six months pass wishing you had started sooner. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    19 mins
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