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If your course sales have slowed down or your evergreen programs aren’t converting like they used to, you’re not alone.

In this episode, I share why the online education space has shifted from an information economy to a trust and transformation economy and how you can adapt your offers to thrive in 2025 and beyond.

You’ll learn why traditional evergreen models are struggling, what’s behind the current trust recession, and how cohort-style experiences are helping course creators, coaches, and membership owners boost conversions, increase engagement, and actually help their students finish what they start.

This increased focus led to a 50% increase in business revenue in 2025, and in this episode, I share key strategies that have helped me create results-driven offers that sell.

You’ll Learn:

• What the “trust recession” is and how it’s impacting digital entrepreneurs
• Why AI has changed how people buy and what to do about it
• The difference between selling information and selling transformation
• How to design a cohort-style course or membership that converts and delivers results
• Why simplifying your framework helps students take action (and actually finish!)
• The phrases and positioning shifts that make your offer stand out today
• How I increased my business revenue by 50% this year through live, community-driven experiences
• The key to turning your expertise into a clear, profitable offer that builds trust

Next steps...

Want to learn how to package your expertise into one powerful, profitable offer that sells in today's market and generates over 6-figures annually?

🎟 Get the Workshop: How to Package, Position & Price Your 6-Figure Offer

Includes lifetime replay access, a bonus Q&A, and my 6-Figure Offer GPT.

🔥 Learn More About Kajabi: banishbusinessclutter.com/kajabi

This is the all-in-one platform I use and recommend for hosting courses, memberships, and digital offers. It's also your website, email service provider, payment processor, and so much more.

💡 Explore my Ignite Membership: banishbusinessclutter.com/ignite

IGNITE is designed to help entrepreneurs simplify, scale, and build sustainable income with clarity, strategy, and community.

Have knowledge to share… but no clue how to turn it into income? If you’re a coach or course creator who’s stuck in overthinking or overwhelm... I see you.

You’re exactly who Ignite was built for. It’s my coaching + community membership where we help you package what you know, build scalable systems, and simplify the tech... so you can create a profitable business you love.

✨ Join us at igniteinnercircle.com

Send us a text

Have you been wondering if digital courses are “dead” in today’s AI-driven world? With so much content available at our fingertips, it’s easy to question if creating a course is still worth it.

In this episode, I sit down with the one and only Amy Porterfield, bestselling author, host of Online Marketing Made Easy & The Amy Porterfield Podcast, and creator of Digital Course Academy.

Over the past 16 years, Amy has built a $120 million business serving over 100,000 students through her programs. She knows exactly what’s working (and what’s not) in the online course industry right now.

We talk about:

• Why courses are not only alive but evolving in exciting ways
• How to stand out in an AI-saturated world with authenticity, support, and accountability
• The course trends that are thriving in 2025 (hint: it’s not about creating a 12-module “monster”!)
• The biggest mistakes new course creators make and how to avoid them
• Why now is actually the best time to create your digital course

If you’ve been sitting on an idea, letting fear, perfectionism, or “waiting for the right time” hold you back, this conversation is your green light to get started.

👉 Amy is also hosting her once-a-year Course Confident Bootcamp, designed to help you choose your course topic, price it, and start building an audience all with her signature step-by-step guidance. I highly recommend joining us there!

🔗 Join the Course Confident Bootcamp here

This episode is packed with inspiration, practical advice, and a fresh perspective on why courses still win... even in the age of AI. You’ll walk away knowing that the world needs your knowledge, your voice, and your story.

Watch the video/read the blog for this episode here.

Learn more about how DCA impacted my business at https://www.banishbusinessclutter.com/digital-course-academy

Already launched a course? Check out this free quiz from Amy and discover The Hidden Bottleneck Blocking Your Next $100K. Spot (and Fix!) The Problem Costing Your Money, Time, and Heartache. TAKE THE QUIZ

Have knowledge to share… but no clue how to turn it into income? If you’re a coach or course creator who’s stuck in overthinking or overwhelm... I see you.

You’re exactly who Ignite was built for. It’s my coaching + community membership where we help you package what you know, build scalable systems, and simplify the tech... so you can create a profitable business you love.

✨ Join us at igniteinnercircle.com

Send us a text

In this episode of Launch Perspective, I’m sitting down with Brittany Long, the queen of sustainable content and the creator of the AI Dream Team method that’s changing how entrepreneurs show up online.

We’re diving into how Brittany used AI to replace over $4,700/month in freelance support, how she creates massive amounts of content from one simple voice memo, and what her 6-person “AI Dream Team” looks like.

We cover the exact tools and workflows she uses to automate thousands of dollars' worth of work each month… without sacrificing authenticity.

You’ll learn:

• What an AI Dream Team is (and how it can save you serious time and money)
• The 6 “clones” Brittany created to scale her business faster with less burnout
• How even non-techy entrepreneurs can start building their first AI assistant
• Why AI is the key to showing up more consistently and more powerfully in your content

Whether you’re new to AI or ready to dive deeper, this conversation will open your eyes to what’s possible when you stop doing it all alone.

If you’ve ever felt overwhelmed by content, burned out by launch cycles, or stuck at a growth plateau, this conversation will open your eyes to what’s possible when you let AI do the heavy lifting.

🎥 Want to see Brittany’s system in action?

Get instant access to our AI Dream Team Workshop replay: https://lydiamartin.info/aiteam

Access the video for this episode: https://www.banishbusinessclutter.com/blog/build-your-ai-dream-team-automate-delegate-and-scale-smarter-with-brittany-long

For more tools, trainings, and resources to help you build predictable profits in your online business, visit https://banishbusinessclutter.com

Have knowledge to share… but no clue how to turn it into income? If you’re a coach or course creator who’s stuck in overthinking or overwhelm... I see you.

You’re exactly who Ignite was built for. It’s my coaching + community membership where we help you package what you know, build scalable systems, and simplify the tech... so you can create a profitable business you love.

✨ Join us at igniteinnercircle.com

Send us a text

If you’ve ever felt stuck wondering what to offer, or overwhelmed by long client projects that drain your energy, this episode might change the way you think about your business model. I’m joined by VIP Day expert Sarah Masci, who shares how coaches, creatives, and even aspiring course creators can turn their skills into one-day offers that deliver incredible results for clients... and more simplicity for you.

Whether you're brand new to digital business or looking for a more focused way to serve, this conversation will help you rethink what’s possible.

Show Notes:
In this episode of Launch Perspective, I sit down with VIP Day pioneer Sarah Masci to explore the one-day service model that helped me reimagine how we work with clients. Since implementing VIP Days, our monthly revenue has grown by 50 percent, and more importantly, our client process feels so much lighter and more aligned.

You’ll learn:

✅ What a VIP Day really is, and how it’s different from traditional services
✅ Why this model works for more than just designers
✅ How to structure and price your first VIP Day
✅ The systems and automations that make it all run smoothly
✅ Why VIP Days might be the perfect next step, even if you’re just starting out

If you’ve been craving a simpler way to serve your audience, or a faster way to validate your skills, this episode is for you.

Resources Mentioned:
👉 Grab Sarah’s Book Me For a Day Blueprint to start mapping out your own VIP Day: https://lydiamartin.info/sarah

👥 Want more support creating a sustainable business with offers that work for your life... not just your income goals? Join us inside IGNITE, our mentorship community for digital entrepreneurs: https://igniteinnercircle.com

Get Kajabi, our recommended platform for digital entrepreneurs: https://banishbusinessclutter.com/kajabi

Want to learn more about our Done-In-A-Day Kajabi Services? CLICK HERE

Access the video/blog version of this episode: CLICK HERE

Have knowledge to share… but no clue how to turn it into income? If you’re a coach or course creator who’s stuck in overthinking or overwhelm... I see you.

You’re exactly who Ignite was built for. It’s my coaching + community membership where we help you package what you know, build scalable systems, and simplify the tech... so you can create a profitable business you love.

✨ Join us at igniteinnercircle.com

Send us a text

Are fear, self-doubt, or indecision keeping you stuck in your online business journey? You’re not alone.

In this powerful conversation with Heather O'Donnell from The Teacher Biz Podcast, I share how I went from being a music teacher with a dream to launching a successful online business that now supports my family and my life goals. After years of holding back, I finally took imperfect action and everything changed.

✨ What You’ll Learn:

• The mindset blocks that held me back (and how I pushed through them)
• Why teacher skills translate perfectly into online business
• How I launched my first course before it was ready and why that worked
• The shift from live launches to sustainable, recurring income
• Real talk on fear, failure, and building a business that fits your life

Whether you're just getting started or need a reminder to keep going, this episode will give you the clarity, courage, and encouragement to take your next step.

🔗 Links & Resources:

• Read the BLOG summary of this episode: https://www.banishbusinessclutter.com/blog/from-teacher-to-entrepreneur-the-mindset-shifts-that-built-a-life-changing-business
• Watch my FREE Workshop, Your Path to Predictable Profits: https://www.banishbusinessclutter.com/profit-workshop
• Explore my membership & resources: https://www.banishbusinessclutter.com/store
• Connect on Instagram: https://instagram.com/lydiamartinbiz
• Follow The Teacher Biz Podcast: https://www.buzzsprout.com/2183865

💡 Loved this episode? Be sure to subscribe, rate, and leave a review to help others find the show and share it with a teacher or friend who needs a little push to launch!

Have knowledge to share… but no clue how to turn it into income? If you’re a coach or course creator who’s stuck in overthinking or overwhelm... I see you.

You’re exactly who Ignite was built for. It’s my coaching + community membership where we help you package what you know, build scalable systems, and simplify the tech... so you can create a profitable business you love.

✨ Join us at igniteinnercircle.com

Send us a text

Join me and email marketing expert, Liz Wilcox, as we uncover the secrets to effortless email marketing. Liz shares her proven "Email Staircase" framework, practical strategies for crafting engaging newsletters, and tips for turning followers into paying customers without overthinking.

From her Survivor experience to her $9 membership packed with resources, Liz will inspire you to take imperfect action, ditch perfectionism, and build authentic connections through email. Whether you are new to email marketing or looking to up your game, this episode is packed with actionable insights!

Click here to watch the video version of this episode.

Episode Highlights:

• How Liz transitioned from RV travel blogger to email marketing powerhouse.
• The "Email Staircase" framework: turning followers into friends and friends into customers.
• Why overthinking is holding you back—and how to “just hit send.”
• A simple 20-minute newsletter writing framework that works every time.
• Using GIFs, visuals, and videos to build trust and engagement.
• The importance of consistency in email marketing.
• Key takeaways from Liz’s Survivor experience that entrepreneurs can apply to their email strategy.

Links & Resources Mentioned:

• Liz’s Email Marketing Membership: lydiamartin.info/emailmembership
• Get on my Email List for future episode notifications and resources: launchperspective.com
• Tools Mentioned:
  • Loom for creating quick video responses.
  • Descript for video and audio recordings.

Disclaimer: Some links may be affiliate links which means we earn a commission should you decide to make a purchase. We only share tools and programs we use and love.

Action Steps:

1. Start emailing! Even if it’s been a while, don’t overthink it—just write.
2. Try Liz’s simple framework for newsletters: Personal update → Segue → Content → Call to action.
3. Consider joining Liz’s membership for templates, resources, and support.

Have knowledge to share… but no clue how to turn it into income? If you’re a coach or course creator who’s stuck in overthinking or overwhelm... I see you.

You’re exactly who Ignite was built for. It’s my coaching + community membership where we help you package what you know, build scalable systems, and simplify the tech... so you can create a profitable business you love.

✨ Join us at igniteinnercircle.com

Send us a text

Are you ready to create your first digital course but feeling a bit overwhelmed by the process? You’re not alone. During a recent live Q&A session, I tackled some of the most common questions about digital course creation, from choosing the right topic to overcoming the fear of competition. Below, you’ll find a recap of the key questions I answered, along with a list of resources that can help you kickstart your course creation journey.

Tools, Resources, Programs, and Links Shared:

Free Resources:

Get Amy's Free Guide: Surprisingly Simple Ways to Turn Your Knowledge Into a Digital Course

Podcast Episodes:

🎧 Brainstorm Your Course Idea with AI and ChatGPT

🎧 How to Create an Online Course with Kajabi

Recommended Tools:

All-In-One Business Platform: Kajabi

A robust all-in-one platform for course creation, marketing, and delivery. Sign up through my link to get a 30-day free trial.

Email Service Provider: ConvertKit

Resource: A free email service provider that allows you to build an email list and create landing pages with a Buy Now button.

Video Editing Tool: Descript

A powerful tool for editing videos and podcasts by text, making it easy to clean up your recordings.

Recommended Programs:

Amy Porterfield’s Course Confident Bootcamp

Join this bootcamp to gain clarity on your course idea and get support from both Amy Porterfield and myself. As a bonus, you’ll receive an exclusive invitation to my Course Clarity Q&A session.

Digital Course Academy

Open just once a year, Digital Course Academy is the only implementation program of its kind that not only shows you exactly how to create your digital course like a pro — but how to market your course in a way that ethically (and authentically) enrolls more students than you ever thought possible every time you deliver it.

Ignite Membership

Get ongoing support, monthly masterclasses, tech tutorials, templates, and access to a community of like-minded course creators.


Click here to watch the video for this episode.

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Have knowledge to share… but no clue how to turn it into income? If you’re a coach or course creator who’s stuck in overthinking or overwhelm... I see you.

You’re exactly who Ignite was built for. It’s my coaching + community membership where we help you package what you know, build scalable systems, and simplify the tech... so you can create a profitable business you love.

✨ Join us at igniteinnercircle.com

Send us a text

Wondering how to make money online? Having the right strategy and tools can make all the difference. In this episode you'll discover 10 ways to monetize coaching programs, online courses, membership sites, digital products, live workshops, blogs, podcasts, and more. We'll guide you through choosing the right Kajabi plan and maximizing its tools for your business growth.

Learn more about Kajabi's Plans & Pricing

Get step-by-step training and support as you build your online business - JOIN IGNITE

Read the blog for more tips.

Summary:

Here's a summary of the 10 Ways You Can Make Money with Kajabi, including links mentioned in this episode. (Complete transcript of this episode is below.)

1. Coaching

Kajabi provides robust tools for creating a coaching program. From scheduling sessions to invoicing, you can manage your entire coaching business on this platform.

Sample Coaching Checkout Page in Kajabi

2. Courses

Create and sell online courses with ease. Kajabi allows you to build structured lessons and modules, complete with quizzes and multimedia.

Digital course example: The Digital Clutter Cure

3. Live Workshops

Host live workshops to engage directly with your audience. Use Kajabi’s event management and email marketing tools to promote and run your live events.

Workshop examples: Maximize Your Mac | Make the Most of Canva | Affiliate Marketing Workshop

4. Membership

Build a membership site where subscribers can access exclusive content.

Membership example: Ignite

5. Digital Products

Sell eBooks, templates, printables, and other digital downloads.

Digital Product Example: Business Profitability Tracker

6. Affiliate Marketing

As you build your audience, use Kajabi to share affiliate links with products, people, and programs you've partnered with. By sharing these recommended resources, you earn an affiliate commission.

Access my Tools Page

7. Blog

A blog can drive traffic to your website and converts visitors into customers. Kajabi’s blogging capabilities integrate well with their other tools.

Access my Blog

8. Podcast

Host a podcast directly on Kajabi. Manage your episodes, show notes, and even monetize your podcast through sponsorships and listener support.

See how I promote my podcast on Kajabi

9. Create Your Own Affiliate Program

Create your own affiliate program where others can pr

Have knowledge to share… but no clue how to turn it into income? If you’re a coach or course creator who’s stuck in overthinking or overwhelm... I see you.

You’re exactly who Ignite was built for. It’s my coaching + community membership where we help you package what you know, build scalable systems, and simplify the tech... so you can create a profitable business you love.

✨ Join us at igniteinnercircle.com