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If your course sales have slowed down or your evergreen programs aren’t converting like they used to, you’re not alone.

In this episode, I share why the online education space has shifted from an information economy to a trust and transformation economy and how you can adapt your offers to thrive in 2025 and beyond.

You’ll learn why traditional evergreen models are struggling, what’s behind the current trust recession, and how cohort-style experiences are helping course creators, coaches, and membership owners boost conversions, increase engagement, and actually help their students finish what they start.

This increased focus led to a 50% increase in business revenue in 2025, and in this episode, I share key strategies that have helped me create results-driven offers that sell.

You’ll Learn:

• What the “trust recession” is and how it’s impacting digital entrepreneurs
• Why AI has changed how people buy and what to do about it
• The difference between selling information and selling transformation
• How to design a cohort-style course or membership that converts and delivers results
• Why simplifying your framework helps students take action (and actually finish!)
• The phrases and positioning shifts that make your offer stand out today
• How I increased my business revenue by 50% this year through live, community-driven experiences
• The key to turning your expertise into a clear, profitable offer that builds trust

Next steps...

Want to learn how to package your expertise into one powerful, profitable offer that sells in today's market and generates over 6-figures annually?

🎟 Get the Workshop: How to Package, Position & Price Your 6-Figure Offer

Includes lifetime replay access, a bonus Q&A, and my 6-Figure Offer GPT.

🔥 Learn More About Kajabi: banishbusinessclutter.com/kajabi

This is the all-in-one platform I use and recommend for hosting courses, memberships, and digital offers. It's also your website, email service provider, payment processor, and so much more.

💡 Explore my Ignite Membership: banishbusinessclutter.com/ignite

IGNITE is designed to help entrepreneurs simplify, scale, and build sustainable income with clarity, strategy, and community.

Have knowledge to share… but no clue how to turn it into income? If you’re a coach or course creator who’s stuck in overthinking or overwhelm... I see you.

You’re exactly who Ignite was built for. It’s my coaching + community membership where we help you package what you know, build scalable systems, and simplify the tech... so you can create a profitable business you love.

✨ Join us at igniteinnercircle.com

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Have you been wondering if digital courses are “dead” in today’s AI-driven world? With so much content available at our fingertips, it’s easy to question if creating a course is still worth it.

In this episode, I sit down with the one and only Amy Porterfield, bestselling author, host of Online Marketing Made Easy & The Amy Porterfield Podcast, and creator of Digital Course Academy.

Over the past 16 years, Amy has built a $120 million business serving over 100,000 students through her programs. She knows exactly what’s working (and what’s not) in the online course industry right now.

We talk about:

• Why courses are not only alive but evolving in exciting ways
• How to stand out in an AI-saturated world with authenticity, support, and accountability
• The course trends that are thriving in 2025 (hint: it’s not about creating a 12-module “monster”!)
• The biggest mistakes new course creators make and how to avoid them
• Why now is actually the best time to create your digital course

If you’ve been sitting on an idea, letting fear, perfectionism, or “waiting for the right time” hold you back, this conversation is your green light to get started.

👉 Amy is also hosting her once-a-year Course Confident Bootcamp, designed to help you choose your course topic, price it, and start building an audience all with her signature step-by-step guidance. I highly recommend joining us there!

🔗 Join the Course Confident Bootcamp here

This episode is packed with inspiration, practical advice, and a fresh perspective on why courses still win... even in the age of AI. You’ll walk away knowing that the world needs your knowledge, your voice, and your story.

Watch the video/read the blog for this episode here.

Learn more about how DCA impacted my business at https://www.banishbusinessclutter.com/digital-course-academy

Already launched a course? Check out this free quiz from Amy and discover The Hidden Bottleneck Blocking Your Next $100K. Spot (and Fix!) The Problem Costing Your Money, Time, and Heartache. TAKE THE QUIZ

Have knowledge to share… but no clue how to turn it into income? If you’re a coach or course creator who’s stuck in overthinking or overwhelm... I see you.

You’re exactly who Ignite was built for. It’s my coaching + community membership where we help you package what you know, build scalable systems, and simplify the tech... so you can create a profitable business you love.

✨ Join us at igniteinnercircle.com

Send us a text

In this episode of Launch Perspective, I’m sitting down with Brittany Long, the queen of sustainable content and the creator of the AI Dream Team method that’s changing how entrepreneurs show up online.

We’re diving into how Brittany used AI to replace over $4,700/month in freelance support, how she creates massive amounts of content from one simple voice memo, and what her 6-person “AI Dream Team” looks like.

We cover the exact tools and workflows she uses to automate thousands of dollars' worth of work each month… without sacrificing authenticity.

You’ll learn:

• What an AI Dream Team is (and how it can save you serious time and money)
• The 6 “clones” Brittany created to scale her business faster with less burnout
• How even non-techy entrepreneurs can start building their first AI assistant
• Why AI is the key to showing up more consistently and more powerfully in your content

Whether you’re new to AI or ready to dive deeper, this conversation will open your eyes to what’s possible when you stop doing it all alone.

If you’ve ever felt overwhelmed by content, burned out by launch cycles, or stuck at a growth plateau, this conversation will open your eyes to what’s possible when you let AI do the heavy lifting.

🎥 Want to see Brittany’s system in action?

Get instant access to our AI Dream Team Workshop replay: https://lydiamartin.info/aiteam

Access the video for this episode: https://www.banishbusinessclutter.com/blog/build-your-ai-dream-team-automate-delegate-and-scale-smarter-with-brittany-long

For more tools, trainings, and resources to help you build predictable profits in your online business, visit https://banishbusinessclutter.com

Have knowledge to share… but no clue how to turn it into income? If you’re a coach or course creator who’s stuck in overthinking or overwhelm... I see you.

You’re exactly who Ignite was built for. It’s my coaching + community membership where we help you package what you know, build scalable systems, and simplify the tech... so you can create a profitable business you love.

✨ Join us at igniteinnercircle.com