What does it take to go from Harvard football to reinventing the trucking industry?

In this episode of LIVE with TY, Joey Goodman — COO of Trux Parking — reveals how student-athlete grit translated into building one of the fastest-growing startups in logistics.

We dive into:

• Why more student-athletes should explore the startup world. • Lessons from Harvard football that apply directly to business success.

• How Joey is solving a billion-dollar problem for truckers nationwide.

• The mindset shift that turns setbacks into fuel for growth. • Joey’s hot take on NIL deals and the future of college sports.

If you’re an athlete, entrepreneur, or dreamer ready to start your own journey — this conversation is packed with insight, strategy, and inspiration.

🔥 Comment your biggest takeaway below — and let us know if you think Joey’s trucking startup will hit billion-dollar status in the next decade.

Don’t forget:👉 Subscribe to LIVE with TY for more conversations with athletes, founders, and creators shaping the future.

👉 Hit the bell icon so you don’t miss the episode that could change your life.

#LIVEwithTY#startuplife #studentathlete #entrepreneurship #truckingindustry

⏱️ Timestamps

• 0:00 – NIL, college sports, and Joey’s hot take

• 0:36 – Welcome to Episode 30 of LIVE with TY

• 1:20 – Meet Joey Goodman & the trucking problem he’s solving

• 2:39 – From Harvard football to startup COO

• 3:36 – Why truck parking is a billion-dollar pain point

• 5:24 – Joey’s take on Jaylen Brown and NBA greatness

• 6:25 – Lessons learned from Harvard athletics

• 10:27 – FIFO: “Figure it the F out” and startup mentality

• 13:02 – How athletes can stay motivated when pro sports isn’t an option

• 15:06 – The mindset shift: “We don’t have to do this, we GET to do this”

• 17:06 – Joey’s leap into startups and advice from his dad • 19:50 – Why startups mirror the grind of sports

• 21:01 – Should more student-athletes join startups?

• 23:34 – Why Joey chose startups over traditional careers

• 25:02 – The trucking business origin story

• 27:08 – Building the right team & hiring on character

• 30:58 – Advice for solo founders on recruiting co-founders

• 33:59 – Locker Room Moment: setback that fueled success

• 38:23 – The future of Trux Parking & enterprise expansion

• 42:28 – Why customer service sets Trux apart

• 44:05 – Joey’s craziest hot take on NIL and college sports

• 47:32 – How to support Trux Parking + connect with Joey

• 49:20 – Final thoughts

Creating the first platform where sports lessons meet entrepreneurship, told by those who lived both worlds.

From the pool to the startup world.

In this episode of LIVE with TY, we sit down with Chuck — All-American swimmer, magician, robotics innovator, and founder of Bodbox, the AI-powered robotic coach changing how athletes train.

From missing the 2016 Olympic team by a fraction of a second to building a patented AI training device that caught the attention of Nvidia, Chuck’s story is all about grit, creativity, and betting on yourself.

We talk about:

🏊 How swimming at Harvard & Berkeley shaped his mindset.🤖 The late-night “aha moment” that sparked his startup idea.💡 How student-athletes can turn passion into profitable ventures.

📈 Why your environment can make or break your success.

If you’ve ever thought about starting something big but didn’t know where to start, this episode will change your perspective.

🎯 Share this with an athlete, entrepreneur, or dreamer who needs that push.

And don’t forget — 80% of you aren’t subscribed yet… hit that button.

👊 CHECK OUT OUR BRAND NEW WEBSITE 👉 https://livewithty.framer.website/

Video Chapters

0:00 – Intro & why this episode matters

0:43 – Guest intro: All-American swimmer, magician, robotics innovator

2:18 – What connects magic, robotics & swimming?

4:20 – Chuck’s early swimming journey

5:51 – How magic became a nonprofit for cancer patients

7:52 – Harvard study grind vs. building a business

9:40 – Transferring to Berkeley: the big decision

13:06 – Advice to student-athletes facing tough program choices

15:20 – Transitioning after college athletics

18:19 – Balancing pro sports dreams with making a living

20:54 – The Kickstarter hustle story

23:12 – Navigating the startup funding world

26:22 – The “pain point” that inspired Bodbox

30:32 – Setback that pushed the company forward

33:41 – Why athletes thrive in startups

34:53 – The Nvidia collaboration story

37:26 – How to start building your idea today

41:12 – What’s next for Bodbox + how to get involved

43:00 – Chuck’s hot sports take

45:08 – Closing + message to dreamers

#AthleteMindset#StartupJourney#SportsTech#FromPoolToProfit#LIVEwithTY

In this episode of LIVE with TY we sit down with Aristotle Taylor — a former Stanford football player who went from gamer to Division I athlete in just one year and is now the founder of an AI-powered app helping student-athletes transition beyond sports.

We talk about:

• How he got recruited by Stanford in just one season

• Overcoming a career-changing injury and pivoting to startups

• Why student-athletes are built to be entrepreneurs

• The mindset shifts needed to win after sportsIf you’re an athlete, founder, or anyone chasing their next chapter, this episode is packed with lessons you can’t miss.

👉 Subscribe for more stories like this

Video Chapters

0:00 – Hot Takes: Lions Win the Super Bowl & Jordan vs. LeBron

0:19 – Aristotle Taylor’s Journey: From Gamer to Stanford Football Player

1:03 – Why Transitioning Out of Sports is So Hard for Athletes

2:08 – Introducing ARIX: The AI-Powered Coaching App for Athletes

3:40 – Breaking Out of the Harvard Bubble: West Coast Stories Begin

4:47 – From Zero Football Experience to Stanford Recruit in One Year

7:05 – Football Success: 8 Sacks, Blocked Punts & a Big Breakthrough

9:03 – The Recruiting Explosion: From Highlight Tape to Ivy League Offers

11:05 – Adjusting to D1 Football: The Shock of Power 5 Competition

14:05 – Injury Setback: The ACL, LCL, and PCL Recovery Grind

17:30 – Faith, Family, and Finding Purpose After a Devastating Injury

20:11 – Preparing for Life After Sports: Mindset Shifts That Matter

23:05 – Why Stanford Was the Perfect Choice for Athletics & Academics

25:20 – Transition Playbook: 3 Habits Every Athlete Needs After Sports

29:05 – Mentorship as the New “Locker Room” for Former Athletes

32:07 – The Startup Pivot: Building ARIX for Student-Athletes

36:01 – How Athlete DNA Fuels Startup Success

38:30 – Building in Public: Sharing Wins, Losses & Lessons

41:08 – Why Every Athlete Should Take an Entrepreneurship Class

43:31 – Locker Room Moment: Aristotle’s Message to His Teammates

45:49 – Hot Take Round 2: Kyrie vs. Neymar & Other Bold Sports Opinions

48:43 – Final Thoughts: From Athlete Identity to Startup Founder

51:07 – Key Takeaways & Call to Action for Former Athletes

#StanfordFootball#AthleteMindset#AIStartup#LifeAfterSports#StudentAthlete#SportsPodcast#StartupJourney#MotivationForAthletes#FootballStory#Entrepreneurship

In this episode of LIVE with TY, NFL veteran and former Dallas Cowboy Adam Redmond shares how he transitioned from being an offensive lineman in the NFL to becoming the CEO and co-founder of Tully, a performance tracking startup transforming youth and collegiate sports.

This is more than a highlight reel — it’s a step-by-step roadmap for student-athletes and aspiring founders alike. From managing weight as an O-lineman, facing intense pressure under the lights, to navigating startup pivots and building confidence post-retirement, Adam gives a real, unfiltered look into what it means to reinvent yourself.

💡 Whether you’re chasing your athletic dreams or planning for life after sport, this is the blueprint you didn’t know you needed.

🕒 Timestamps:

0:00 – How many meals NFL linemen eat daily

0:40 – Welcome to the show + who Adam Redmond is

1:47 – Adam joins the show

3:05 – Discussing the Texas floods

5:10 – Adam’s unexpected journey to Harvard

9:04 – Transitioning from high school to D1 football

12:01 – First NFL dreams and seeing peers go pro

16:26 – The NFL Pro Day process explained

20:26 – Signing as an undrafted NFL player

26:00 – Welcome to the league: facing Fletcher Cox

30:01 – Eating to maintain NFL weight

31:54 – Losing 80 pounds after retirement

32:40 – Rookie dinners and NFL culture

35:06 – Playing for America’s Team: The Dallas Cowboys

40:30 – Starting a company while still in the league

43:01 – The startup idea behind Tully

50:01 – Pivoting after startup failure

54:45 – Entrepreneurship tips for student-athletes

57:12 – The emotional rewards of building a startup

59:19 – Building confidence after sports

1:01:06 – Tully’s failed first product

1:03:08 – Vision for Tully in 5 years

1:04:47 – Adam’s hot take: USA in 2026 World Cup semis?!

1:07:58 – Final message from TY

#LIVEwithTY

#AthleteToEntrepreneur

#NFLJourney

#StartupFounder

#StudentAthletes

#SportsTech

#TullyApp

⚠️ Disclaimer: Connor Hulse was NOT the Head of Marketing at Netflix or Amazon. He held positions at each company but did not lead their marketing divisions.

🎓⚾ From Harvard Baseball to Netflix & Amazon — How Connor Hulse Pivoted Beyond the Field

What happens when the jersey comes off for the last time?

In this powerful episode of LIVE with TY, we sit down with Connor Hulse — a former Harvard baseball player who transitioned from the dugout to high-impact roles at two of the world’s biggest companies: Amazon and Netflix.

Connor opens up about the identity crisis that many student-athletes face once sports are no longer the focus. He shares how he leveraged the discipline and mindset developed through baseball to carve out his next chapter — and how YOU can do the same.

💡 Whether you’re a current or former student-athlete wondering what’s next, this episode will leave you with real advice, clarity, and inspiration for life after the game.

🎯 In this episode:

• What Connor wished someone told him when his baseball career ended

• How he landed roles at Amazon and Netflix

• The importance of mindset, networking, and self-belief

• Why your athletic background is a superpower in any industry

🧠 This episode is for student-athletes, former athletes, and young professionals looking to channel their competitive drive into a new mission.

📌 Don’t miss out. Hit Subscribe and turn on Post Notifications so you never miss a conversation that could shape your future.

📺 Available on YouTube, Spotify, and all podcast platforms.

Video Chapters01:45 – Meet Connor Hulse 👋02:48 – HOT TAKE: Should You Play One Sport or Many?03:49 – The Wild Story Behind the “Call Me Maybe” Viral Video05:55 – What to Do When Sports End Before the Job Starts07:23 – Are Athletes Really Behind After Graduation?09:09 – Did Harvard Actually Help? Let’s Talk Privilege vs. Pressure09:35 – From Harvard to Netflix: Connor’s Job Game Plan11:23 – The Identity Crisis Nobody Talks About After Sports13:41 – Fast-Track Tips for Your Career Pivot14:19 – Real Talk: Are Athletes at a Disadvantage in the Job Market?15:18 – The Truth About Balancing Sports & Career Prep16:28 – How Harvard (and Others) Help Athletes Win Outside the Game17:23 – Storytelling that Lands Jobs: The STAR Method Breakdown18:20 – Connor’s Pivot: From Econ to Elite Marketing Roles20:09 – What Sports Really Teach You About Business & Life21:39 – Coping With the Post-Sport Identity Shift22:27 – Stressed About Landing Your First Job? Listen to This23:35 – Why Companies LOVE Former Athletes24:42 – Make Your Sports Story Work for Your Career25:11 – Landing at Netflix: What Connor Learned Fast26:06 – The “STAR” Formula That’ll Change Your Interviews27:18 – Digital Marketing Is Booming — Here’s Why28:13 – Bringing the Locker Room to the Office29:06 – What Makes Netflix’s Work Culture So Different30:52 – Your First Job Isn’t Forever — Play the Long Game32:39 – From Netflix to Amazon: Why He Switched & What Changed33:37 – Open Feedback & Real Growth: Inside Netflix’s 360 Reviews36:04 – Netflix vs. Amazon: How They Really Compare37:59 – Netflix’s A/B Testing Obsession Explained40:27 – Streaming Giants: How Netflix & Amazon Compete42:50 – Big Names on a Resume: Do They Matter Long-Term?43:54 – When to Stop Talking About Your Athletic Past44:33 – Job Research Tips: Look at AI, Growth & Market Share45:25 – Netflix = Speed, Amazon = Structure48:31 – The Rise of Athlete Creators & Building Your Own Platform49:55 – Do You Need Social Media to Work in Marketing?50:52 – Netflix Originals vs. Licensing: A Strategy Breakdown51:44 – Where to Find the Real Info on Companies Fast53:31 – HOT TAKE: Reddit Is a Secret Career Weapon54:33 – Social Platforms = Free Leverage. Use It.55:29 – Final Thoughts: Build Community & Bet on Yourself

#StudentAthlete #HarvardBaseball #Netflix #Amazon #CareerAfterSports #LIVEwithTY #AthleteMindset #LifeAfterCollegeSports #genzcareers

She was a top D1 athlete. Now she’s breaking barriers in the construction industry using AI—and doing it all in stealth.On this episode of LIVE with TY, host Tyler Johnson sits down with Karly Hoffman, the founder of a stealth-mode startup revolutionizing construction. From training on the field to building in silence, Karly shares how her athlete mindset gives her an edge in a space where few women, let alone former athletes, are leading the charge.They unpack imposter syndrome, rejection, and why being underestimated is sometimes the best advantage. This is a masterclass in confidence, grit, and quiet disruption.WATCH if you’ve ever felt behind, out of place, or like you’re building something no one else understands.Time Stamps0:00 – Intro: Meet Karly Hoffman 2:47 – Her D1 athlete background & early identity 5:12 – How sports shaped her founder mindset 9:08 – Entering construction as a young woman 12:34 – What stealth mode actually looks like 15:51 – Building a team while staying low-profile 19:26 – Why rejection built her confidence 23:45 – Handling investor conversations and saying no 26:03 – Doubt, loneliness, and founder fatigue 29:37 – Staying grounded when people don’t get it 32:14 – Why she avoids over-posting on social 36:08 – Being underestimated in tech & owning it 40:23 – Advice for student-athletes transitioning 45:02 – Where she finds her conviction 49:16 – Future vision: AI, construction, and impact 54:44 – One message to athletes who feel stuck 58:23 – Final thoughts & where to find Karly#LIVEwithTY #KarlyHoffman #AIStartup #WomenInTech #constructioninnovation #AthleteToFounder #StealthStartup #FemaleFounders #StudentAthletes #WomenInConstruction #QuietLeadership #FounderLife #builddifferent

Former professional ballet dancer turned entrepreneur, Rachel Cossar is now the founder of Virtual Sapiens — a cutting-edge platform helping leaders show up with confidence and embodied presence in virtual communication.In this episode of LIVE with TY, Rachel breaks down her journey from elite performance on stage to redefining executive presence in the boardroom. We explore the power of body language, how athletes and artists can translate their discipline into business success, and why emotional intelligence is the new executive edge.Whether you’re a student, founder, or working professional, this conversation is a must-listen for anyone learning to own the room — virtual or not.New episodes every Sunday on Spotify and YouTube.Follow @livewithty across all platforms.#ceo #womenintech #ballet #athlete #ai LIVE with TY Episode #24 featuring Rachel Cossar00:00 – Intro: From Ballet to Business01:47 – What is Body Language Strategy and Why It Matters03:38 – Growing Up as a Competitive Athlete05:45 – From Professional Ballet to the Startup World07:12 – How Rachel Reinvented Herself After Injury09:05 – Commanding Presence in a Virtual World11:15 – First Steps to Build Your Personal Brand On Camera13:02 – The Art of Communicating Without Saying a Word15:26 – Why Founders and Leaders Need Embodied Presence17:40 – Tools You Can Use Today to Improve Video Presence20:45 – Misconceptions About Confidence and Charisma22:17 – How Rachel Coaches CEOs and Teams24:39 – Rapid-Fire: Confidence Cues You Can Practice Now27:08 – What Makes a Great Virtual Communicator29:00 – Advice for Athletes Transitioning into Business31:22 – Rachel on Founding Choreography for Business34:00 – How to Prepare Your Body for High-Stakes Moments36:14 – The Power of Silence and Stillness in Communication38:26 – Final Thoughts: Own the Room Without Saying a Word40:11 – Where to Find Rachel and What’s Next