What does it take to go from Harvard football to reinventing the trucking industry?

In this episode of LIVE with TY, Joey Goodman — COO of Trux Parking — reveals how student-athlete grit translated into building one of the fastest-growing startups in logistics.

We dive into:

• Why more student-athletes should explore the startup world. • Lessons from Harvard football that apply directly to business success.

• How Joey is solving a billion-dollar problem for truckers nationwide.

• The mindset shift that turns setbacks into fuel for growth. • Joey’s hot take on NIL deals and the future of college sports.

If you’re an athlete, entrepreneur, or dreamer ready to start your own journey — this conversation is packed with insight, strategy, and inspiration.

🔥 Comment your biggest takeaway below — and let us know if you think Joey’s trucking startup will hit billion-dollar status in the next decade.

Don’t forget:👉 Subscribe to LIVE with TY for more conversations with athletes, founders, and creators shaping the future.

👉 Hit the bell icon so you don’t miss the episode that could change your life.

#LIVEwithTY#startuplife #studentathlete #entrepreneurship #truckingindustry

⏱️ Timestamps

• 0:00 – NIL, college sports, and Joey’s hot take

• 0:36 – Welcome to Episode 30 of LIVE with TY

• 1:20 – Meet Joey Goodman & the trucking problem he’s solving

• 2:39 – From Harvard football to startup COO

• 3:36 – Why truck parking is a billion-dollar pain point

• 5:24 – Joey’s take on Jaylen Brown and NBA greatness

• 6:25 – Lessons learned from Harvard athletics

• 10:27 – FIFO: “Figure it the F out” and startup mentality

• 13:02 – How athletes can stay motivated when pro sports isn’t an option

• 15:06 – The mindset shift: “We don’t have to do this, we GET to do this”

• 17:06 – Joey’s leap into startups and advice from his dad • 19:50 – Why startups mirror the grind of sports

• 21:01 – Should more student-athletes join startups?

• 23:34 – Why Joey chose startups over traditional careers

• 25:02 – The trucking business origin story

• 27:08 – Building the right team & hiring on character

• 30:58 – Advice for solo founders on recruiting co-founders

• 33:59 – Locker Room Moment: setback that fueled success

• 38:23 – The future of Trux Parking & enterprise expansion

• 42:28 – Why customer service sets Trux apart

• 44:05 – Joey’s craziest hot take on NIL and college sports

• 47:32 – How to support Trux Parking + connect with Joey

• 49:20 – Final thoughts

Creating the first platform where sports lessons meet entrepreneurship, told by those who lived both worlds.

From the pool to the startup world.

In this episode of LIVE with TY, we sit down with Chuck — All-American swimmer, magician, robotics innovator, and founder of Bodbox, the AI-powered robotic coach changing how athletes train.

From missing the 2016 Olympic team by a fraction of a second to building a patented AI training device that caught the attention of Nvidia, Chuck’s story is all about grit, creativity, and betting on yourself.

We talk about:

🏊 How swimming at Harvard & Berkeley shaped his mindset.🤖 The late-night “aha moment” that sparked his startup idea.💡 How student-athletes can turn passion into profitable ventures.

📈 Why your environment can make or break your success.

If you’ve ever thought about starting something big but didn’t know where to start, this episode will change your perspective.

🎯 Share this with an athlete, entrepreneur, or dreamer who needs that push.

And don’t forget — 80% of you aren’t subscribed yet… hit that button.

👊 CHECK OUT OUR BRAND NEW WEBSITE 👉 https://livewithty.framer.website/

Video Chapters

0:00 – Intro & why this episode matters

0:43 – Guest intro: All-American swimmer, magician, robotics innovator

2:18 – What connects magic, robotics & swimming?

4:20 – Chuck’s early swimming journey

5:51 – How magic became a nonprofit for cancer patients

7:52 – Harvard study grind vs. building a business

9:40 – Transferring to Berkeley: the big decision

13:06 – Advice to student-athletes facing tough program choices

15:20 – Transitioning after college athletics

18:19 – Balancing pro sports dreams with making a living

20:54 – The Kickstarter hustle story

23:12 – Navigating the startup funding world

26:22 – The “pain point” that inspired Bodbox

30:32 – Setback that pushed the company forward

33:41 – Why athletes thrive in startups

34:53 – The Nvidia collaboration story

37:26 – How to start building your idea today

41:12 – What’s next for Bodbox + how to get involved

43:00 – Chuck’s hot sports take

45:08 – Closing + message to dreamers

#AthleteMindset#StartupJourney#SportsTech#FromPoolToProfit#LIVEwithTY