What happens when sports end but life keeps going? 🤔

In Episode 31 of Live with TY, I sit down with Mark Koesterer, founder of The Players NIL, to talk about the 98% of athletes who don’t go pro and how Gen Z athletes can leverage NIL to build a personal brand that lasts not just 4 years, but 40.

We dive deep into:

• Why engagement matters more than followers.

• How NIL isn’t just for the 2% of superstar athletes.

• The mindset shift from being “just an athlete” to being a whole person.

• Behind-the-scenes stories from films like The Dark Knight Rises, Moneyball, and 42.

• The legacy question every athlete should be asking: “If you disappeared today, would anyone care tomorrow?”

If you’re a student-athlete, Gen Z creator, or someone figuring out life after sports, this episode is for you.

👊 Join the community. Hit subscribe, drop a comment, and let’s keep building legacies that last.

Check out our website here: https://livewithty.framer.website/

⏱️ Video Chapters

0:00 – Hot Take: NY Jets to the Playoffs

0:22 – Engagement over Followers (Gen Z Marketing)

1:05 – Welcome to Ep.31 of Live with Ty

1:35 – Guest Intro: Mark Koesterer & The Players NIL

4:02 – NIL Debate: Helping the 98% of Athletes

5:14 – Sports Lessons That Carry Beyond the Field

7:22 – Facing Adversity After Sports Ends

9:00 – Identity Beyond Athletics & Mental Health

9:26 – DM’s Open Segment: Advice for Athletes in Crisis

11:04 – Breaking into Sports + Hollywood (Networking & Legacy)12:29 – Iconic Film Moments (Moneyball, Dark Knight, 42)

14:51 – Authenticity on Film Sets & Sports Scenes

17:09 – Lessons on Teamwork & Leadership

18:34 – Why He Left Hollywood to Start Players NIL

21:03 – Building a New NIL Business from Scratch

22:27 – Why Focus on the 98% of Athletes

25:04 – Personal Branding Beyond the Game

28:00 – Helping Athletes Find Their Passion & Story

33:07 – Role of Social Media in NIL Success

37:54 – Followers vs Engagement: What Really Matters

39:44 – Building a Content Strategy That Works

40:56 – Beyond NIL: Helping Retired Athletes Build Brands

43:08 – What Success Looks Like (Confidence & Opportunity)

44:18 – Legacy: “If You Disappeared Today, Would Anyone Care?”

46:12 – Closing: Shoutouts & Next Steps