How do you make your audience feel truly seen—and not just served a templated “Hi, {First Name}”? In this episode of Kids, Chaos, and Killer Campaigns, Eden Reid explores the real meaning of personalization in marketing.

With stories from the snack-time trenches and tips from the B2B frontlines, you’ll learn:

• Why relevance beats recognition every time
• How to build personas your team will actually use
• The difference between personalization that clicks and personalization that creeps
• Tactical wins across email, LinkedIn, websites, and ads
• How to segment smarter—by role, lifecycle stage, and behavior
• The one-question rule to test whether your message is “human enough”

You’ll walk away with actionable strategies (and relatable parenting metaphors) to sharpen your segmentation, simplify your message, and increase ROI—without sacrificing authenticity.

👶 Snack-packing moms and spreadsheet-loving marketers alike, this one’s for you.

🔗 Subscribe, review, and share it with a marketing friend who could use a little personalization in their life.

Being a marketer and a mom isn’t a balancing act—it’s a full-blown juggling routine. In this episode of Kids, Chaos, & Killer Campaigns, Eden Reid dives into what it really means to build and rely on your village—at home, at work, and everywhere in between. From yogurt-covered kitchen cabinets to last-minute workday rescues, Eden shares personal stories and actionable tips for identifying lifelines, setting boundaries, and staying connected while traveling for work.

Whether you're working remote with toddlers or navigating office life and school pickups, this episode is your reminder: you're not meant to do it all alone—and your village matters more than any productivity app.

Takeaways:

• How to identify and lean on your support system
• Tips for creating healthy work/family boundaries
• Why your professional network counts as your village
• Rituals to stay connected while traveling for work

Challenge this week: Text someone in your village, thank them, and ask how you can support them too.

Feeling overwhelmed by marketing analytics? You’re not alone—and this episode is your permission to keep it simple. Eden breaks down exactly which metrics matter most for small teams and solo marketers trying to make smart decisions without drowning in data. From website traffic and email performance to social engagement and ROI, we cut through the chaos and help you focus on what truly drives results.

In this episode, you’ll learn:

• The only metrics that matter for beginners
• How to track email trends that actually move the needle
• Social media stats that show your content is working
• What “qualified leads” really mean—and how to track them
• Eden’s “data playdate” ritual to build consistency (without burnout)

Perfect for marketers juggling work, kids, and chaos—this episode will help you confidently step into your analytics without needing a math degree.

Leave a review, share with your marketing bestie, and connect with Eden on LinkedIn to keep the conversation going!

Ever feel like you're failing at both marketing and motherhood? You're not alone—and you're not doing it wrong.

In this episode of Kids, Chaos & Killer Campaigns, Eden Reid opens up about the messy, beautiful, guilt-ridden balancing act of being a mom and a marketer. From missing school events for campaign meetings to logging off early to tend to a sick kid, Eden breaks down 4 common "mom guilt traps" that working moms face—and shares real, actionable tips to escape them with grace (not perfection).

What you'll learn:

• How to stay emotionally present—even when energy is low
• Why weekly priorities beat daily to-do lists
• Ways to involve your kids in everyday routines without guilt
• A powerful mindset shift to redefine success as a working parent

Whether you're cutting sandwich crusts or cutting ad budgets, this one’s for you.

Don’t forget to subscribe, leave a review, and share this episode with a fellow mom marketer who needs a reminder: Mom guilt may be real—but it’s not the truth.

Ready to stop chasing tasks and start scaling smart? In this episode of Kids, Chaos & Killer Campaigns, we’re diving into real-life marketing automation wins—built for small teams, tested by a mom of two, and powered by HubSpot.

Whether you’re a marketing team of one or juggling multiple hats, this episode is packed with practical, scalable automations that save you time and reduce manual work. We’re talking:

• Welcome email series & lead nurturing
• Lead scoring and routing
• Marketing-to-sales handoffs
• Client renewal workflows
• Automated data hygiene

I’ll walk you through exactly how I’ve used HubSpot to build these workflows—and sprinkle in some parenting chaos for good measure (because yes, I’ve fixed a lead routing issue mid-tantrum before breakfast).

If you’ve ever said, “There has to be a better way,” this episode is for you.

Struggling to find your rhythm in the morning as a mom and marketer? In this episode of Kids, Chaos & Killer Campaigns, we’re ditching the unrealistic “4AM meditation” routines and getting real about what actually works when you're juggling preschool drop-offs, last-minute work calls, and milk spills on clean clothes.

Host [Your Name], a mom of two and full-time digital marketer, shares her top 3 tips for creating a flexible, sanity-saving morning routine—plus some relatable, laugh-out-loud moments along the way. You’ll hear:

• How a few minutes of prep the night before can prevent full-blown morning meltdowns.
• The power of “non-negotiables” to anchor your day.
• Why flexibility (and a spare outfit in the car) is the real mom-marketer superpower.

Whether you’re a morning person or just trying to survive until coffee, this episode is packed with encouragement, hacks, and ideas to help you start your day with more peace and less panic.

Don’t forget to subscribe, leave a review, and share this with a fellow working parent who needs to hear it!

In this episode of Kids, Chaos, & Killer Campaigns, we’re cutting through the noise of marketing trend overload. Host Eden Reid—mom of two and digital marketer—breaks down which trends are actually worth your time (hello, short-form video, AI productivity tools, and first-party data!) and which ones to skip. If you’ve ever tried to plan a TikTok strategy while juggling laundry, emails, and toddler tantrums, this episode is your permission slip to simplify. Tune in for practical tips, relatable stories, and a challenge to help you refocus your strategy this week.

Feeling the burnout creep in between preschool drop-offs, campaign deadlines, and endless Slack pings? You’re not alone. In this episode of Kids, Chaos & Killer Campaigns, we’re getting real about what burnout looks like for moms in marketing—and how to fight it with practical, guilt-free strategies that actually fit into your life.

Host [Your Name], a mom of two and digital marketing pro, shares her own chaotic week juggling a sick toddler and two campaign launches—along with five bite-sized self-care tips to help you protect your time, stay focused, and survive with style.

You’ll learn how to: Redefine self-care (hint: it’s not always a bubble bath) Use automation and tools like HubSpot + Asana to reduce mental load
Block off focus hours and create quiet-time zones
Let go of screen-time guilt
Build a support system of fellow mom marketers

This is your permission slip to pause, breathe, and realize that you’re doing way more than enough. Whether you're working from the couch with a sniffly kid or hiding in the bathroom for 5 minutes of peace—we see you.

Perfect for:
– Working moms in marketing
– Digital marketers balancing parenting + career
– Anyone who’s ever sent a campaign email mid-meltdown (no judgment here)

Hit play now and don’t forget to subscribe for more real-talk marketing tips and motherhood moments.