Marketing is “working”... but can you actually prove it?

In this episode we’re breaking down how to track and prove marketing ROI in a way that’s clear, credible, and actually useful for decision-making.

Because let’s be honest—reporting on emails sent, ads launched, and posts published isn’t enough. At some point, someone’s going to ask: What did this actually do for the business?

And if your answer involves stitching together 17 platforms and a guess… we need to fix that.

In this episode, you’ll learn:

• The difference between activity metrics vs. impact metrics
• The core KPIs that actually prove ROI (CAC, conversion rates, pipeline, revenue influence, time to close)
• How to track ROI across events, paid ads, email, and your tech stack
• A simple 4-step framework to track ROI without overwhelm
• Why last-touch attribution is misleading—and what to look at instead

Plus, relatable mom-life analogies that make complex marketing concepts actually stick.

If you’re ready to stop guessing and start proving what’s working—this one’s for you.

Everyone is talking about AI, but most marketers are using it wrong.

That's why we're breaking down how to actually use AI to save time, increase efficiency, and improve your marketing without sounding generic or losing your strategic edge.

The key mindset shift?
AI isn’t magic—it’s your intern.

And just like any intern, it needs direction, context, and feedback to be effective.

This episode dives into:

• What you should delegate to AI (social posts, emails, campaign planning, data analysis, and more)
• What you should never delegate (strategy, final messaging, and relationship-building)
• Real-world ways to use AI in your day-to-day marketing workflows
• Simple prompting tips to get better, faster results
• How to “train” AI to match your voice, audience, and goals over time

Plus: how AI is helping beyond marketing, from PTA emails to workout planning (because efficiency doesn’t stop at work).

🎯 If you want to get hours back in your week while still producing high-quality, human-centered marketing—this episode is your playbook.

👉 Subscribe, leave a review, and share with a marketer who’s trying to figure out how to actually use AI the right way.

Digital events don’t fail because of bad content—they fail because there’s no strategy behind them.

In this episode of Kids, Chaos, and Killer Campaigns, we’re breaking down how to turn your digital events into real pipeline by building a full-funnel event strategy—from RSVP to ROI.

Because let’s be honest…
Sending one email and hoping people show up isn’t a strategy.

I'm walking through:

• Why sales alignment before your event is critical to success
• How to build a high-converting pre-event email + LinkedIn cadence
• What makes a digital-first event experience actually engaging (not just another Zoom call)
• The biggest mistake marketers make: ignoring post-event follow-up
• How to turn one event into ongoing content, nurture, and pipeline

Plus, relatable real-life moments from managing life with two kids—because running an event funnel isn’t that different from getting everyone out the door on time.

🎯 If you want more registrations, better attendance, and actual ROI from your webinars—this episode is your playbook.

Don’t forget to subscribe, leave a review, and share with a marketer who’s still treating events like a one-and-done tactic.