There's been a lot of noise this week in the online space with industry names making big moves. And the internet loves to spin that into hot takes, panic, and personal drama.

In this episode of Katy Calls BS, I'm cutting through the noise. These closures aren't random. They definitely aren't "personal choices." They're market signals.

If you are running an online business, especially with learning based offers, you need to pay attention. This episode is about what's actually changing in buyer behavior, why engagement and retention matter more than ever, and why quality learning experiences beat massive content libraries every time.

You'll hear:

• How buyer behavior has shifted
• Why "more content" is no longer the answer
• The difference between selling access and designing learning
• Why quality learning will always win

Market shifts don't mean learning experiences are done. Courses, memberships, digital products, or other education-based offers can either adapt and respond strategically or get left behind.

Because the businesses that last aren't louder. They're better designed.

Listen now and learn what the current shifts in online business are really telling you.

If January hit and you already feel behind, overwhelmed, or like you should be doing more, welcome back to Katy Calls BS!

We are kicking off 2026 by calling out the BS on this new year energy. The pressure to be fully motivated and executing at full speed by January 2 is one of the fastest ways to burn out before the year even starts.

In this episode, I'm talking about the myth that January is for pushing harder. This conversation is about re-entry NOT acceleration. We're talking about stabilizing before you strategize and easing back into business without the full panic and blowing up your year before we hit February.

Highlights:

• Why January feels heavier than expected (and why it's not just you)
• The lie of "new year momentum" and why it backfires
• How to lower output but not direction
• A simple 3 week framework to ease back into things
• What to ignore in January to keep your sanity

If you've been feeling the post holiday blues, a little foggy, or like you are already behind, this episode will help you breathe, reset, and move forward without forcing energy you don't have yet.

And if you are ready to go, we talk about that too!

The goal isn't motivation, it's steadiness. Listen now and give yourself permission to start 2026 without panic.

Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W:⁠https://themillersocial.com/⁠

Let’s call it what it is: Course bloat is killing your digital product.

In this episode, I’m calling BS on the myth that stuffing your course with more content automatically makes it more valuable.

If you’ve ever felt like you had to over-deliver to justify your price or that your course isn’t “worth it” unless it’s packed with hours of video and endless bonuses - this is the wake-up call you need.

I’m breaking down:

• Why more content doesn’t mean more value for your buyer

• How info overload leads to lower completion rates and less impact

• The power of good instructional design (and how it changes everything)

• How to simplify your product while still raising your prices

• The real reason quality over quantity wins every time in course design

This one’s a must-listen if you’re creating digital products or courses and want them to actually work for your clients and your business.

Want to learn how to create an aligned digital product that sells? Check out Digital Product Formula, a self-paced mini-course designed to help you cut the fluff while giving tons of value. Find Digital Product Formula here

Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠

W: ⁠https://themillersocial.com/⁠

There’s a ton of baggage around the word hypnosis, but there’s actually a lot of really interesting science and evidence behind it and it can be a really powerful healing tool.

That’s why this week my guest, Craig Meriwether, is here to help me call BS on the myths around the practice of hypnotherapy and break down the science behind how it works.

Craig is a Certified Clinical Hypnotherapist, Medical Hypnosis Specialist, Neuro-linguistic programming (NLP) specialist, and Founder of Arizona Integrative Hypnotherapy.

We tackle the common misconceptions surrounding hypnotherapy (spoiler: it's nothing like you see on TV!), how it differs from pop culture portrayals, and how it can be a game-changer for healing deep-seated emotional wounds and limiting beliefs.

In this episode, you’ll hear:

• The myths about hypnotherapy that Craig wants to bust wide open

• How hypnotherapy helps with trauma, anxiety, and breaking limiting beliefs

• The difference between entertainment and therapeutic hypnosis

• Why this form of therapy is so powerful in accessing the subconscious mind (even from the comfort of Zoom!)

• Craig’s insights on the science behind it—and why it's not just “woo-woo”

• The extraordinary speed at which patients can get relief with hypnotherapy

Whether you’re curious about hypnotherapy for yourself or just interested in learning about this fascinating field, you’ll want to tune in to hear how this therapy could help you eliminate the negative emotions and limiting beliefs that may be keeping you from reaching your full potential.

Mentioned in the episode:

Meta-analytic evidence on the efficacy of hypnosis for mental and somatic health issues: a 20-year perspective: https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2023.1330238/full

Google Scholar: https://scholar.google.com

Where to find Craig:

W: https://arizonaintegrativehypnotherapy.com/

IG: https://www.instagram.com/ace_any_test/

LI: https://www.linkedin.com/in/craig-meriwether-44286718b/

YT: https://www.youtube.com/@aceanytest

FB: https://www.facebook.com/AceAnyTest

Where to find me:

Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠

W: ⁠https://themillersocial.com/⁠
Work with me: https://themillersocial.com/

Here’s the thing…as a woman in our society, the truth is you really DON’T have enough time for everything you’ve put on your to do list. But it feels like you should because the productivity world tells you if you just download this or that “magic” app, you’ll be able to somehow do it all…right? Wrong. That’s why my guest, Elise Enriquez, and I are calling BS.

Because as women, we have an entirely different experience of running a business and home than the men who traditionally lead the productivity world and, kids or not, this means a heavy mental load and way more interruptions. So what do you do?

In this episode we’re breaking it down for you to help you discover and do what matters—and actually works for you!—so that you can stop beating yourself up, progress to your next achievements, AND enjoy the ride along the way.

In this episode you’ll hear:

• Why you aren’t able to hold all the stuff in your brain anymore (it’s not actually your age!)

• What needs to happen so that you can ACTUALLY prioritize things instead of playing whack-a-mole with your to do list

• How much BS is marketed to us as the “magic” tool or app that’s gonna save us (and how to find the system that will actually work for YOU)

• The question to ask yourself if the tool or system you’re using isn’t working for you

• How to make sure your own business goals get priority time as well as client work

• The app Elise uses that runs her whole life and business and the process she uses

• How to balance both personal and professional to dos when working from home

• THIS wording and perspective shift that will change the way you find a productivity tool or system that works for you

• How to know when it’s time to invest in more complex productivity tech for you and your team

Mentioned in the episode:

GQueues: https://www.gqueues.com/

Todoist: https://todoist.com/

Connect with Elise:

IG: @theproductivityshift

Find out your productivity personality with her free quiz: https://www.eliseenriquez.com/quiz

Where to find me:

Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠

W: ⁠https://themillersocial.com/⁠
Work with me: https://themillersocial.com/