In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Douglas Kenrick,  an evolutionary psychologist and professor at Arizona State University, who has also worked with Dr. Robert Cialdini, the godfather of influence, over the years.

They delve into  the primal forces behind decision-making and the underlying reason why we do what we do.

Dr. Kenrick provides the basic structure of evolved human motives and how to use them, along with the 7 principles of influence, to persuade others more effectively. He also shares a way to enjoy your work more and how you don't need to be dominant and aggressive to be a good leader.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 Kenrick’s redemption and early academic path

0:08:17  The controversial evolutionary psychology

0:17:00 The primal forces behind our decisions

0:23:23 Solving for ancient problems in modern times

0:25:15 Prestige-based vs. dominance-based leadership

0:30:25 How our ancient motives affect our influence

0:41:40 Sex, Murder, and the Meaning of Life insights

From Our Guest:

Website

LinkedIn

X

Get the books, Solving Modern Problems with a Stone-Age Brain, The Rational Animal, and Sex, Murder, and the Meaning of Life.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Pranav Yadav, the CEO of Neuro-Insight,  a Forbes 30 under 30 recipient, and a neuroscience advisor to the Forbes CMO Council. At Neuro-Insight,  he helps brands decode what actually influences people by measuring subconscious brain activity to see what drives memory, emotion, and action.

They delve into  subconscious storytelling, memory encoding, and why language is the least interesting part of communication.

Pranav shares practical neuroscience insights not only into how our memories are created, but into how they actually influence our decisions. He also provides a framework for behavior change and what people and brands can do to become more memorable.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00  Where the root of all marketing starts

0:05:04 Subconscious: look for data in the right place

0:11:46 How Neuro-Insight measures subconscious responses

0:15:24 Memory encoding and the drivers of memory creation

0:21:50 Recall debunked: how memories really inform decisions

0:27:11 What brands can do to become more memorable

0:35:09 Priming: How Neuro-Insight is uniquely positioned to study it

0:40:50 Three fundamental principles of behavior change

0:47:10 Why climate change communications are failing

0:56:30 Three fundamentals of being remembered

From Our Guest:

Website

LinkedIn

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Mike Kim,  a top personal branding expert and bestselling author of You Are the Brand. He's helped seven and eight-figure entrepreneurs, like Donald Miller and John Maxwell, build influence without losing integrity.

They delve into how to build a brand where people come to you and seek your guidance, and that's rooted in who you're becoming, not just what you're selling. Mike provides his 3-step framework for building a winning, authentic personal brand, tips on how to start putting yourself out there, insights into his more famous clients, and a simple practice that's made him happier and more resilient.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 A journey of transformation and deep honesty

0:08:36 Personal vs. corporate brand misconceptions

0:11:13 Insights into seven and eight-figure entrepreneurs

0:14:25 Not everyone has what it takes, do you?

0:20:13 Your only real advantage in the age of AI

0:27:57 The framework to unlock your voice and brand

0:36:38 Put yourself out there and be willing to suck

0:47:02 How to get started creating content

0:51:06 The line between authenticity and transparency

1:02:34 Building your personal brand while still employed

1:07:26 Signature assets and the power of familiarity

1:09:22 Evolution, self-compassion, and the Five Minute Journal

From Our Guest:

Website

LinkedIn

Youtube

Instagram

Get the books, You Are The Brand and Own Your Brand, Own Your Career.

Listen to the You Are The Brand Podcast.

Watch Mike's mom reacting to Mike's book for the very first time here.

Listen to Mike's podcast episode on reconciling his relationship with his father.

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success.

He delves into the Behavioring Operating System, a framework to  influence human behavior intentionally, ethically, and effectively. Howie provides the six P.R.I.M.A.L. truths of human behavior, the five levers of influence – external, internal, emotional, rational, and relational –, and five questions to ask yourself before applying each of them.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 The importance of influencing with ethics

0:05:56 The P.R.I.M.A.L. truths of human behavior

0:09:43 The 5 levers of the Behavioring OS

0:18:08 Ask yourself this before influencing

From Me:

Website

LinkedIn

Instagram

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Jay Clouse. The founder of Creator Science has been helping creators earn trust at scale for over 8 years. He has a successful podcast, newsletter, and community. He has taught over 10,000 students how to be creators and has helped big names such as Pat Flynn and Ali Abdaal.

They delve into the ins and outs of building and maintaining trust, what that looks like in practice for creators, and how they can avoid the biggest pitfalls in their way.

Jay provides a framework with the 4 traits that signal to others you're trustworthy, a winning formula for uniquely attacking a large market successfully, and the secret behind how he got Seth Godin and James Clear as the first two guests on his podcast.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 Personal brand and what makes you influential

0:05:17 What transparency in branding really means

0:15:31 The four major traits that earn trust

0:20:48 Optimizing for revenue vs. trust and influence

0:31:04 Why most creators fail

0:34:02 How to craft a premise to target a large market

0:39:09 The importance of talking to your customers

0:43:52 How Jay has been landing high-profile podcast guests from the 1st episode

0:51:43 Jay's strategy for who is starting now as a creator

0:57:31 A letter to Jay Clouse’s younger self

From Our Guest:

Website

LinkedIn

Youtube

X

Facebook

Instagram

Listen to Jay Clouse's podcast, Creator Science.

Catch up on my interview with “The Godfather of Influence” himself, Dr. Robert Cialdini.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you?

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Phill Agnew, host of the UK's #1 Marketing Podcast, Nudge. He is a true master at turning behavioral science into simple marketing tactics.

They delve into the real science of influence and discuss the most impactful strategies to get people to do what you want – ethically, of course.

Phill debunks one of the most widely discussed behavioral science effects and shares the right conditions where tiny tweaks can drive massive action. He also provides the keys to creating a fantastic business and three easy nudges that can help you change your own behavior.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 The origins of Nudge, the UK's #1 Marketing Podcast

0:06:14 Costly signaling, halo effect, and missed opportunities

0:14:42 The experiment that took Phill by surprise

0:23:10 The famous principle Phill calls BS on

0:32:00 How to make content highly valuable

0:46:43 Easy nudges to change your own behavior

0:54:37 The game-changing newness and sameness principle

1:00:27 The future of human behavior and 7 unchanging truths

1:05:18 A letter to Phill Agnew’s younger self

From Our Guest:

Website

LinkedIn

X

Youtube

Listen to the podcast, Nudge Podcast.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you?

In this episode of the Influence Anyone Podcast, host Howie Chan sits down with former Navy SEAL and best-selling author Rich Diviney, a leader in human performance and elite team development. Known for his expertise in decoding human truth, Rich shares powerful insights on how attributes, not just skills, determine our success in high-stress, uncertain situations.

Rich explains how mastering your internal world unlocks your ability to influence others, and most of all, yourself. He dives deep into the neuroscience of fear, the myth of "reaching your potential," and the everyday tactics that high performers use to thrive amid chaos.

You’ll learn how elite SEAL teams select candidates based on qualities, not capabilities, why humor is a survival mechanism, and how you can train yourself to manage anxiety and fear like a combat veteran.

Want to influence behavior and lead in uncertain times? This conversation will reshape how you view performance, growth, and the core attributes that matter most.

Episode Breakdown:

01:47 The real reason behind the Navy SEAL 300lb telephone pole training

03:39 The unconventional swim test that revealed true SEAL potential

04:50 How attributes differ from skills and why they matter

06:59 Why the Attributes Assessment wins where personality tests fail

10:37 Neuroplasticity and what it takes to change your attributes

15:57 Mastering uncertainty: one of the most important human skills

18:20 How Navy SEALs navigate real-life chaos

21:06 The neuroscience of fear and anxiety, and how to stop them from taking over

28:12 The Navy SEAL secret to make fear go away (or take a back seat)

33:14 "Chocolate-glazed donuts" and the power of humor in stressful situations

36:25 How to practice shifting horizons (even in your everyday life)

43:04 The mantra behind successful skill acquisition

45:06 Hiring for unique attributes over skills for high-performing teams

49:04 The reframe that will allow you to expedite your development

51:53 A letter to Rich Diviney’s younger self

From Our Guest:

Website

LinkedIn

Youtube

Take Rich’s free attribute assessment here: https://hub.theattributes.com/

Get the books, The Attributes and Masters of Uncertainty.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into one of the most emotionally charged, yet often missed and misunderstood, concepts in business: niching down.

Howie clarifies what a niche really is, shares the three human truths that drive your resistance, and provides a framework called the Beachhead Commitment to help you choose your first profitable niche without overthinking.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

03:01 A simple way to think about a niche

07:33 The 3 human truths that stop us from picking a niche

13:04 The power of niching down

15:51 The Beachhead Commitment framework

24:28 What you need to keep in mind

From Me:

Website

LinkedIn

Instagram

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.