In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Douglas Kenrick,  an evolutionary psychologist and professor at Arizona State University, who has also worked with Dr. Robert Cialdini, the godfather of influence, over the years.

They delve into  the primal forces behind decision-making and the underlying reason why we do what we do.

Dr. Kenrick provides the basic structure of evolved human motives and how to use them, along with the 7 principles of influence, to persuade others more effectively. He also shares a way to enjoy your work more and how you don't need to be dominant and aggressive to be a good leader.

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Episode Breakdown:

0:00:00 Kenrick’s redemption and early academic path

0:08:17  The controversial evolutionary psychology

0:17:00 The primal forces behind our decisions

0:23:23 Solving for ancient problems in modern times

0:25:15 Prestige-based vs. dominance-based leadership

0:30:25 How our ancient motives affect our influence

0:41:40 Sex, Murder, and the Meaning of Life insights

From Our Guest:

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In this episode of the Influence Anyone Podcast, host Howie Chan interviews Pranav Yadav, the CEO of Neuro-Insight,  a Forbes 30 under 30 recipient, and a neuroscience advisor to the Forbes CMO Council. At Neuro-Insight,  he helps brands decode what actually influences people by measuring subconscious brain activity to see what drives memory, emotion, and action.

They delve into  subconscious storytelling, memory encoding, and why language is the least interesting part of communication.

Pranav shares practical neuroscience insights not only into how our memories are created, but into how they actually influence our decisions. He also provides a framework for behavior change and what people and brands can do to become more memorable.

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Episode Breakdown:

0:00:00  Where the root of all marketing starts

0:05:04 Subconscious: look for data in the right place

0:11:46 How Neuro-Insight measures subconscious responses

0:15:24 Memory encoding and the drivers of memory creation

0:21:50 Recall debunked: how memories really inform decisions

0:27:11 What brands can do to become more memorable

0:35:09 Priming: How Neuro-Insight is uniquely positioned to study it

0:40:50 Three fundamental principles of behavior change

0:47:10 Why climate change communications are failing

0:56:30 Three fundamentals of being remembered

From Our Guest:

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LinkedIn

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Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

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How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Mike Kim,  a top personal branding expert and bestselling author of You Are the Brand. He's helped seven and eight-figure entrepreneurs, like Donald Miller and John Maxwell, build influence without losing integrity.

They delve into how to build a brand where people come to you and seek your guidance, and that's rooted in who you're becoming, not just what you're selling. Mike provides his 3-step framework for building a winning, authentic personal brand, tips on how to start putting yourself out there, insights into his more famous clients, and a simple practice that's made him happier and more resilient.

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Episode Breakdown:

0:00:00 A journey of transformation and deep honesty

0:08:36 Personal vs. corporate brand misconceptions

0:11:13 Insights into seven and eight-figure entrepreneurs

0:14:25 Not everyone has what it takes, do you?

0:20:13 Your only real advantage in the age of AI

0:27:57 The framework to unlock your voice and brand

0:36:38 Put yourself out there and be willing to suck

0:47:02 How to get started creating content

0:51:06 The line between authenticity and transparency

1:02:34 Building your personal brand while still employed

1:07:26 Signature assets and the power of familiarity

1:09:22 Evolution, self-compassion, and the Five Minute Journal

From Our Guest:

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Get the books, You Are The Brand and Own Your Brand, Own Your Career.

Listen to the You Are The Brand Podcast.

Watch Mike's mom reacting to Mike's book for the very first time here.

Listen to Mike's podcast episode on reconciling his relationship with his father.

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