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Influence Anyone

Influence Anyone

By: Howie Chan Influence Strategist @ The Behavioring Company
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 The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted by Howie Chan, this show features top human behavior experts, best-selling authors, influential marketers, and elite performers sharing proven strategies for branding, storytelling, sales, and ultimately, influence. Whether you're building your value proposition, refining your speaking skills, or learning communication skills for leaders, each episode delivers actionable insights to elevate your brand and career. From storytelling in marketing to career reinvention, discover influencer strategies that help you stand out, connect, and lead with impact. Perfect for entrepreneurs, executives, and anyone ready to grow their influence and authority.Howie Chan Economics Marketing Marketing & Sales Science Social Sciences
Episodes
  • Linkedin Five: The 5-Step System to Build Influence, Generate Opportunity & Win on LinkedIn in 2026

    Linkedin Five: The 5-Step System to Build Influence, Generate Opportunity & Win on LinkedIn in 2026
    Apr 21 2026
    In this solo episode, Howie Chan shares his proven LinkedIn framework — the "LinkedIn 5" — five essential moves to grow your brand or business on the platform, whether you're starting from zero or finally ready to get serious. Most people fail on LinkedIn not because they lack ideas or experience, but because they don't know what game they're playing. Howie breaks down the three LinkedIn games — creator, business owner, and executive — and explains why mixing them up is the #1 reason people feel stuck, burned out, and invisible. You'll learn how to optimize your profile as a high-converting landing page, how to get in front of the right audience without a single follower, and the counterintuitive content strategy that lets you win fast by using what already works. Chapters: 00:01:24 The 3 LinkedIn Games (and How to Pick Yours) 00:03:33 Your Profile as a Landing Page 00:09:56 How to Find Your Audience Before You Have Followers 00:12:27 The Pro Move Most People Ignore 00:13:31 Match Your Content to Your Game 00:17:46 Full Recap What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is.
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    20 mins
  • Top Negotiation Expert: The Mistake Most Businesses Make About Pricing

    Top Negotiation Expert: The Mistake Most Businesses Make About Pricing
    Apr 14 2026
    In this episode of the Influence Anyone Podcast, host Howie Chan interviews Fotini Iconomopoulos, expert negotiator, bestselling author of Say Less, Get More, and trusted advisor to global leaders. They explore the truth about negotiation skills and why most people get them completely wrong. Fotini reframes negotiation as a daily human interaction, not just a boardroom tactic and introduces her powerful “Three C’s” framework to build instant trust and connection. You’ll learn why leading with price weakens your position, how power is built through information, not dominance, and why the popular “win-win” mindset can actually sabotage long-term success. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 00:00:00 The Power of Negotiation 00:04:51 Why “Win-Win” is Flawed Thinking 00:11:02 Understanding Bias 00:18:49 Never Lead With Price 00:30:01 Negotiation Shapes Society and Relationships 00:38:46 Common Traps for Business Owners 00:42:40 Negotiating Attention as a Speaker 00:49:37 Negotiating with Ourselves From Our Guest: Website LinkedIn Youtube Instagram Read Say Less, Get More by Fotini Iconomopoulos. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Produced by Ideablossoms
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    56 mins
  • Behavioral Sales Expert: The Big Reason Why People Aren’t Buying What You’re Selling

    Behavioral Sales Expert: The Big Reason Why People Aren’t Buying What You’re Selling
    Apr 7 2026
    Howie Chan interviews Matt Sucha, CEO of Mindworx, author of the bestselling book The Hidden Yes, and a leading expert in sales psychology and behavioral science. They discuss why conversion optimization isn’t about making better offers. It’s about removing the hidden psychological barriers that stop people from saying yes. Matt introduces the powerful concept of the “zone of acceptance” and explains how small, strategic actions can move prospects closer to a decision. You’ll discover how to uncover what’s really holding customers back, design smarter customer journeys, and ethically influence decisions using proven behavioral science principles. Find the Zone of Acceptance Expansion Prompt here: https://www.howiechan.com/zone-prompt-pod Chapters: 00:00:00 Selling Courses vs. Removing Barriers 00:07:52 The “Zone of Acceptance” Explained 00:15:55 Psychological Barriers in Sales 00:24:04 The #1 Conversion Killer: Uncertainty 00:34:28 The SURF Method Breakdown 00:51:49 Every Interaction Has a Hidden Yes From Matt Sucha: Website: https://mindworx.net/ LinkedIn: https://www.linkedin.com/in/matt-sucha/ YouTube: https://www.youtube.com/@MINDWORX_Consulting Instagram: https://www.instagram.com/mindworx_behavioral_consulting/ Facebook: https://www.facebook.com/mindworx2014 Find Matt’s bestselling book, The Hidden YES, here: https://thehiddenyes.com/influence Listen to “The Godfather of Influence”, Dr. Robert Cialdini’s episode here: https://open.spotify.com/episode/5dVmBJXmLEqUfArB53hwR8?si=Gk9HfuDCT4SDEufL3WzHZg https://podcasts.apple.com/ar/podcast/influence-anyone/id1773148427?i=1000732793093 Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub _ This episode of Influence Anyone was produced by Ideablossoms.
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    54 mins
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