Join the One-Time Only FREE Masterclass on How to "Nail Your Niche". Reserve your spot today at howiechan.com/niche.

In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into one of the most emotionally charged, yet often missed and misunderstood, concepts in business: niching down.

Howie clarifies what a niche really is, shares the three human truths that drive your resistance, and provides a framework called the Beachhead Commitment to help you choose your first profitable niche without overthinking.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

03:01 A simple way to think about a niche

07:33 The 3 human truths that stop us from picking a niche

13:04 The power of niching down

15:51 The Beachhead Commitment framework

24:28 What you need to keep in mind

From Me:

Website

LinkedIn

Instagram

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Kwame Christian,  one of the world's leading voices on negotiation and difficult conversations. He's the founder and CEO of the American Negotiation Institute. He's a bestselling author and the host of the #1 Negotiation podcast in the world, Negotiate Anything.

They delve into the negotiations that matter most. That may have you thinking of boardrooms and big deals, but the hardest and most important negotiations we'll ever face are happening in our daily lives, with ourselves and  at home.

Kwame shares how he coaches himself to consistently take his life to the next level, how you can set your negotiation up for success before it starts, the powerful Compassionate Curiosity Framework, and the key to success in the world.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

01:58 The freedom of humility and Kwame's family legacy

05:23 Step 1 to negotiating with yourself

07:11 How Kwame uses journaling to coach himself and hyper-optimize his life

12:13 A way to reprogram your mind once you recognize an undesirable pattern

14:50 Managing and using your emotions as tools to go in the right direction

17:37 The power of humility and owning up to your mistakes

21:52 No absolutes: when to make the first offer and when not to

25:52 How to be a better negotiator without relying too heavily on negotiation skills

28:39 The impact of having a strong brand on negotiations

31:37 How to keep spousal negotiations from becoming a train wreck

36:31 Taking a step back: "What would Kwame say in this situation?"

39:02 The 3-step Compassionate Curiosity Framework and how to apply it

45:04 The importance of practicing the framework even when it feels weird

46:52 Creating the conditions for persuasion is crucial

49:09 The difference between empathy and endorsement

53:39 Powerful negotiation lessons and insights from chess

58:36 The big unlock: marketing and branding are the key to success

1:05:24 A letter to Kwame Christian’s younger self

From Our Guest:

Website

LinkedIn

Youtube

TikTok

Listen to Kwame's #1 negotiation podcast, Negotiate Anything.

Watch Kwame's TEDx Talk, "Finding Confidence in Conflict," with over 645K views.

Get people to buy into your ideas and offers!

Join the FREEInfluence Anyonenewsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Don't want to miss the unveiling of the new chapter with the show? Make sure to subscribe to the podcast and be the first to listen to episode 50, with none other than the Godfather of Influence himself.

In preparation for our very special guest in episode 50, today, host Howie is hitting replay on his interview with Steve Martin, an expert on influence and persuasion and the CEO of Influence At Work.

They delve into how the answer isn’t always more data, what it actually takes to ethically persuade someone, and the power of story to bring someone to your side. The discussion emphasizes that having a compelling case is not enough to influence and persuade people.

Steve dropped one of the most underrated gems of the show in this episode, so it's worth listening to again. He breaks down what it takes to truly influence and persuade someone with the three-part influence equation + the biggest mistakes people make when trying to persuade others–and how to avoid them.

Episode Breakdown:

04:12 How Steve ended up in the world of persuasion and influence

07:09 What most don’t know about Cialdini’s revolutionary book, Influence

10:54 Having a compelling case is actually not enough

18:34 How to be an influential individual or brand–not just now but in the long run

21:54 The influence equation: how it came to be and what it’s all about

27:20 Applying the influence equation with real-life examples

31:34 How context affects influence and persuasion

34:47 The essential role of story in successful influence

36:58 The 2 biggest mistakes that keep you from the outcome you want

45:41 The messenger traits that make people listen

51:41 The one skill that’s always in high demand–even in the age of AI

59:43 How to guarantee the best results

1:07:09 A letter to Steve Martin’s younger self

From Our Guest:

Website

LinkedIn

Find all his books here.

Check out Steve Martin’s course for The Economist, Influence and persuasion in business.

Catch up with my interview with Will Storr in episode 17 of the podcast.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.