In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tamsen Webster,  the bestselling author of Find Your Red Thread and Say What They Can't Unhear.  She's also a former TEDx executive producer who shaped ideas seen by millions of people. They delve into how to share your idea in a succinct and impactful message, so that people can really get it and remember it instead of just nodding along.

Tamsen breaks down her Red Thread framework so you can take all the important aspects of the idea that is sitting in your head and create a minimum viable explanation that resonates. She also provides ways for ethical persuasion based on permission and  belief-based logic.

Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk!

Episode Breakdown:

0:00:00 The fundamental pieces of a successful idea

0:11:03 Why it's so hard to put our ideas out there

0:17:18 The powerful Red Thread framework explained

0:34:58 The secret to get others to agree to change

0:43:46 Permission persuasion and  belief-based logic

0:49:40 Use Tamsen's framework to structure content

0:52:50 What it takes to create long-lasting change

0:59:36 The three beliefs necessary for buy-in

From Our Guest:

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