Episodes

  • Craft amongst the slop

    Craft amongst the slop
    May 6 2025
    Is generative AI making higher ed marketing even more generic? In this episode, Joel Goodman explores the pitfalls of relying on AI-generated content in college and university marketing.
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    Less than 1 minute
  • Performance is non-negotiable

    Performance is non-negotiable
    Apr 29 2025
    Universities are losing millions due to slow websites and poor digital decisions. In this episode of Higher Ed Hot Takes, Joel Goodman exposes the hidden costs of bad web performance in higher education and offers actionable solutions to boost enrollment, revenue, and student experience. Discover how your institution can fix these critical issues now.
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    Less than 1 minute
  • Personalize This!

    Personalize This!
    Apr 22 2025
    How should personalization work in higher ed? Joel Goodman says it should be invisible and frictionless. But we're doing it wrong. Listen now.
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    Less than 1 minute
  • The Evangelist and the Critic

    The Evangelist and the Critic
    Apr 6 2025
    Take a hard look at the hype surrounding AI in higher education. Join Joel G Goodman and explore smarter, more sustainable ways to leverage technology without compromising strategy, UX, or humanity.
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    Less than 1 minute