Greatness is inefficient cover art

Greatness is inefficient

Greatness is inefficient

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Efficiency at all costs means producing generic work that doesn't perform. Higher ed marketers should be careful about what they outsource to AI and embrace a bit of inefficiency.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.