Episodes

  • Advanced Basics: HighLevel SEO for Agencies and Operators (Beyond Checklist Tactics)

    Advanced Basics: HighLevel SEO for Agencies and Operators (Beyond Checklist Tactics)
    Dec 14 2025
    This podcast episode is essential listening for HighLevel users agencies and operators who rely on HighLevel for websites funnels and CRM. We clearly communicate why structured high-quality SEO training is critical inside the HighLevel ecosystem especially given the widespread misinformation and oversimplified advice often shared as best practices. We cut through the noise and show you where to invest time energy and budget for the highest ROI especially in competitive local industries. We address the common WordPress versus HighLevel SEO debate by positioning this training as a practical system for ranking the business driving phone calls and generating measurable revenue using HighLevel assets combined with proven off-page strategies. This is not about arguing platforms it is about ranking the business. This course focuses on strategy-first thinking covering advanced topics like the growing role of AI in search algorithms and Google’s AI Overview. Learn how to leverage brand authority entity signals and multimedia assets to become one of the recommended sources that the AI overview cites. Stop wasting time on ineffective tactics. This course covers the advanced basics focusing heavily on Local SEO Google Business Profile optimization powerful off-page techniques like citations link building press releases and indexing strategies that most SEO gurus completely miss. This system is a scalable framework for agencies and operators built from real-world results that help you compete in high-margin markets. Enroll in the Advanced Basics Local SEO for HighLevel course here: https://highlevel.consulting/seo-for-high-level #SEO #HighLevel #GoHighLevel #LocalSEO #DigitalMarketing #AgencyGrowth #SEOTraining #WordPressVsHL #GoogleBusinessProfile #OffPageSEO #AIAssistedSEO #RankTracking #HighMarginSEO
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    13 mins
  • Press Releases for SEO: The Secret Tool for Fast Indexing and Entity Validation

    Press Releases for SEO: The Secret Tool for Fast Indexing and Entity Validation
    Dec 14 2025
    In this episode, we break down why press release distribution is one of the most powerful and often misunderstood tools in Local SEO. We are not talking about traditional public relations or chasing media coverage. Instead, we use press release platforms specifically for their technical SEO benefits: indexation, entity reinforcement, and creating trusted, crawlable citations and links. This distinction is critical—if you are expecting referral traffic or media pickup, you will be disappointed. For local business owners and digital marketing agencies, press release platforms offer a scalable, low-cost method to support your SEO strategy. We explain how free and freemium platforms, like PRLog or OpenPR, are often more than sufficient for achieving fast content crawling and indexation. These platforms reinforce your brand, service, and geographic relevance, making them excellent foundational tools for ongoing Local SEO support. Paid options, such as EIN Presswire, are available but are generally unnecessary for the majority of local businesses. We cover the main advantages, including fast crawling and indexation and entity validation, while also noting the disadvantages, such as the lack of referral traffic. Tune in to learn how to properly use press releases as a supporting SEO tool, not a replacement for your core SEO strategy. To learn much more about indexation, entity reinforcement, and a full range of SEO topics specifically tailored for sites and funnels built in High Level, check out our advanced resources here: https://highlevel.consulting/seo-for-high-level #PressRelease #LocalSEO #SEO #Indexation #GoHighLevel #EntitySEO #Citations #DigitalMarketing #SEOTips
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    15 mins
  • The Digital Vote: Mastering Backlinks for SEO Authority & High-Level Ranking

    The Digital Vote: Mastering Backlinks for SEO Authority & High-Level Ranking
    Dec 14 2025
    In this foundational episode, we dive deep into the world of backlinks—the digital votes of confidence that drive search engine optimization (SEO). Learn what a backlink is (also known as an inbound link), which occurs when one website includes a clickable link pointing to another. Backlinks are one of the most foundational concepts in SEO and remain one of Google’s strongest ranking signals. They help establish key factors like Authority, Relevance, and Trust, which are critical for search engines determining who deserves to rank higher. We explain how links help search engine crawlers discover new pages, often leading to faster indexation. Backlinks are the key ingredient that determines how much Google should trust you, and are often the deciding factor that separates page 1 from page 2 in competitive markets. Understand why quality, relevance, and intent matter far more than raw quantity when building your link strategy. Building a strong link profile is not something you "set and forget"—it requires intentional planning, consistency, and alignment with your business goals. For more advanced search engine optimization tactics and strategies, specifically around High Level, visit https://highlevel.consulting/seo-for-high-level. #SEO #Backlinks #DigitalMarketing #SEOTips #HighLevel #ContentMarketing
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    13 mins
  • Indexation 101: Why Google Can’t Rank What It Hasn’t Indexed

    Indexation 101: Why Google Can’t Rank What It Hasn’t Indexed
    Dec 14 2025

    Before rankings, traffic, or leads ever happen, one critical step must come first: indexation. In this episode, we break down the fundamentals of how Google crawls the web, decides which pages make it into its index, and why so much great content never gets seen.

    You’ll learn the difference between crawling and indexing, the most common reasons Google rejects pages, how to quickly check if a page is indexed, and why indexation is the true gateway to SEO success. If you’re publishing content, building websites, or launching funnels without understanding indexation, you’re operating blind.

    For those who want to go deeper, especially if you’re building sites and funnels inside High Level, you can access advanced SEO training focused specifically on High Level environments here: https://highlevel.consulting/seo-for-high-level

    This training walks through real-world SEO strategies, technical considerations, and repeatable frameworks designed for Go High Level users who want consistent rankings and visibility.

    #seo #indexation #technicalseo #searchengineoptimization #googleseo #digitalmarketing #highlevel #gohighlevel #ghl #localseo #marketingpodcast
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    13 mins
  • Mastering Local SEO: Structuring Credible Press Releases for Geographic Authority

    Mastering Local SEO: Structuring Credible Press Releases for Geographic Authority
    Dec 14 2025
    This educational training module provides practical guidance on how to structure a press release specifically to support Local SEO. Designed for local business owners, marketing agencies, and SEO practitioners, we walk through the essential steps to craft a press release that reads like real news while quietly reinforcing the signals that matter for search performance. We cover the step-by-step framework, including creating a clear, locally focused headline, establishing location context immediately using the dateline, and implementing the crucial two-link outbound strategy: linking the primary service keyword to a relevant service page, and linking the business name to the Google Business Profile Share URL. Discover how properly structured press releases act as hybrid assets—part news article, part citation, and part authority signal—to reinforce authority, geographic relevance, and contextual relevance without relying on jargon or ranking promises. For further expert digital marketing insights and consulting, visit https://highlevel.consulting. #SEO #DigitalMarketing #HighLevel #LocalSEO #PressReleaseStructure #Training
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    12 mins
  • Position Zero Strategy The Guide to Dominating Google Local Service Ads & Maximizing Leads

    Position Zero Strategy The Guide to Dominating Google Local Service Ads & Maximizing Leads
    Dec 12 2025

    See the full guide here: https://highlevel.consulting/post/why-local-service-ads-matter-more-than-ever-for-local-businesses

    Google Local Service Ads (LSAs) are the ultimate digital front door for local service businesses and are no longer an optional marketing tool. This episode breaks down the strategic imperative of LSAs, explaining why not participating is an active concession of market share, revenue, and high-quality leads directly to your competition. Why LSAs are Non-Negotiable LSAs occupy Position Zero, the premier placement on the Google search results page, appearing above traditional Google Search Ads, the Map Pack, and organic results. By securing this position, you capture the first impression and the immediate trust of high-intent customers, preventing them from bypassing your business three times before reaching your website. Core Advantages and High ROI LSAs are uniquely effective because they operate on a pay-per-lead model, meaning you only pay when a valid customer contacts you via call or message, and you can dispute invalid leads like spam or calls outside your service area. The "Google Guaranteed" badge acts as the "most powerful trust symbol in local advertising," instantly building credibility, encouraging customers to call, and increasing click-through rates. Eligibility is rooted in consumer safety, largely applying to businesses that make physical contact with customers or enter a customer's home or property. Mastering the Ranking Factors Success in LSAs depends on consistently executing specific best practices influenced by a handful of transparent ranking factors. The single most critical element is the Review Score & Count. Positive, consistent customer reviews serve a dual purpose: they tell Google where to place you (algorithmic placement) and tell customers who to call (decision-making signal). Businesses with a high average star rating and a steady volume of reviews are prioritized. Responsiveness is also paramount; if you consistently miss calls from your LSAs, the algorithm will penalize you. Building the Competitive Moat A strong, systematic review collection process creates a powerful "snowball effect": More Jobs → More Reviews → Higher Placement & Visibility → More Jobs. This builds a competitive moat that makes it progressively harder for rivals to catch up. To maintain peak performance, consistent, active management is required, including call tracking, systematic review requesting, lead disputing, and budget adjustments. For busy business owners, firms like High Level Consulting offer full-service LSA management to ensure ads stay profitable and ranking at the top.

    #LocalServiceAds #GoogleLSA #PositionZero #GoogleGuaranteed #PayPerLead #DigitalMarketing #LeadGeneration #LocalSEO #LSAManagement #CompetitiveAdvantage #HighLevelConsulting #SmallBusinessMarketing #ServiceBusiness #BusinessGrowth
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    13 mins
  • Why Ranking Google Business Profiles Beats Website SEO for Local Businesses

    Why Ranking Google Business Profiles Beats Website SEO for Local Businesses
    Dec 12 2025

    For years, local SEO was all about ranking websites. But Google changed the rules—and the clicks followed. In this episode, I break down why I prioritize ranking Google Business Profiles in the Map Pack instead of chasing traditional organic rankings. We talk real numbers: where clicks actually go, why the Map Pack dominates more than half of all local search traffic, and how probability alone makes Maps a smarter play than organic results. I also explain how the role of your website has flipped—from being the end destination to becoming the engine that powers your Google Business Profile. If you work with local businesses or rely on local search to drive revenue, this episode will change how you think about SEO.

    Read the full article here:

    https://highlevel.consulting/post/why-I-focus-on-ranking-google-business-profiles-instead-of-websites
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    4 mins
  • HighLevel vs HubSpot: The Unfiltered Breakdown for Agencies & Local Businesses

    HighLevel vs HubSpot: The Unfiltered Breakdown for Agencies & Local Businesses
    Dec 11 2025

    In this episode, we break down the real differences between HighLevel and HubSpot—without the marketing fluff. If you're an agency owner, local service provider, consultant, or multi-location operator, this conversation will save you time, money, and a whole lot of frustration.

    We explore why HubSpot has become the gold standard for enterprise companies with deep budgets, teams, and complex reporting needs—but also why it fails 95% of service businesses, agencies, and execution-driven teams. Then we reveal how HighLevel delivers all-in-one automation, SMS, funnels, client management, and AI tools at a predictable flat rate.

    If you’re considering switching from HubSpot to HighLevel—or choosing your CRM for the first time—this episode gives you the unfiltered truth.

    What We Cover in This Episode:

    • The foundational differences between HubSpot and HighLevel • Why HubSpot’s pricing model becomes a “success tax” • HighLevel’s unlimited users, contacts, and accounts • How agencies can turn HighLevel into their own SaaS • The AI gap: execution vs advisory • Real-world scenarios where each platform wins • The one question that determines the right CRM for your model • How to avoid the CRM trap that drains your margins

    Who This Episode Is For:

    • Digital marketing agencies • Local service businesses • Multi-location brands • Coaches, consultants, creators • Anyone evaluating HighLevel vs HubSpot • Business owners wanting automation, SMS, review tools, and AI

    ⭐ Start Your Free 14-Day HighLevel Trial

    Get expert onboarding and guided setup through High Level Consulting: 👉 https://highlevel.consulting/ghl-crm

    We help you implement: • Automations & workflows • Funnels & landing pages • AI agents • Reputation systems • Lead capture & follow-up • Full client management
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    13 mins