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High Level Consulting: Digital Marketing That Doesn’t Suck

High Level Consulting: Digital Marketing That Doesn’t Suck

By: High Level Consulting
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About this listen

High Level Consulting: Digital Marketing That Doesn’t Suck cuts through the noise, gimmicks, and overhyped “guru” nonsense to bring you real strategies that actually move the needle. Every episode dives into practical, proven systems for lead generation, automation, attribution, scaling, and building a business that isn’t held together with duct tape and hope.

Whether you’re running an agency, growing a local business, or trying to squeeze more ROI out of your marketing stack, this podcast gives you the playbook—minus the fluff, hacks, and headaches. Straight talk. Actionable tactics. Zero BS.

If you’re serious about leveling up your marketing, visit http://highlevel.consulting to get tools, strategies, and resources that actually work.

Copyright 2025 All rights reserved.
Episodes
  • Position Zero Strategy The Guide to Dominating Google Local Service Ads & Maximizing Leads

    Position Zero Strategy The Guide to Dominating Google Local Service Ads & Maximizing Leads
    Dec 12 2025

    See the full guide here: https://highlevel.consulting/post/why-local-service-ads-matter-more-than-ever-for-local-businesses

    Google Local Service Ads (LSAs) are the ultimate digital front door for local service businesses and are no longer an optional marketing tool. This episode breaks down the strategic imperative of LSAs, explaining why not participating is an active concession of market share, revenue, and high-quality leads directly to your competition. Why LSAs are Non-Negotiable LSAs occupy Position Zero, the premier placement on the Google search results page, appearing above traditional Google Search Ads, the Map Pack, and organic results. By securing this position, you capture the first impression and the immediate trust of high-intent customers, preventing them from bypassing your business three times before reaching your website. Core Advantages and High ROI LSAs are uniquely effective because they operate on a pay-per-lead model, meaning you only pay when a valid customer contacts you via call or message, and you can dispute invalid leads like spam or calls outside your service area. The "Google Guaranteed" badge acts as the "most powerful trust symbol in local advertising," instantly building credibility, encouraging customers to call, and increasing click-through rates. Eligibility is rooted in consumer safety, largely applying to businesses that make physical contact with customers or enter a customer's home or property. Mastering the Ranking Factors Success in LSAs depends on consistently executing specific best practices influenced by a handful of transparent ranking factors. The single most critical element is the Review Score & Count. Positive, consistent customer reviews serve a dual purpose: they tell Google where to place you (algorithmic placement) and tell customers who to call (decision-making signal). Businesses with a high average star rating and a steady volume of reviews are prioritized. Responsiveness is also paramount; if you consistently miss calls from your LSAs, the algorithm will penalize you. Building the Competitive Moat A strong, systematic review collection process creates a powerful "snowball effect": More Jobs → More Reviews → Higher Placement & Visibility → More Jobs. This builds a competitive moat that makes it progressively harder for rivals to catch up. To maintain peak performance, consistent, active management is required, including call tracking, systematic review requesting, lead disputing, and budget adjustments. For busy business owners, firms like High Level Consulting offer full-service LSA management to ensure ads stay profitable and ranking at the top.

    #LocalServiceAds #GoogleLSA #PositionZero #GoogleGuaranteed #PayPerLead #DigitalMarketing #LeadGeneration #LocalSEO #LSAManagement #CompetitiveAdvantage #HighLevelConsulting #SmallBusinessMarketing #ServiceBusiness #BusinessGrowth
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    13 mins
  • Why Ranking Google Business Profiles Beats Website SEO for Local Businesses

    Why Ranking Google Business Profiles Beats Website SEO for Local Businesses
    Dec 12 2025

    For years, local SEO was all about ranking websites. But Google changed the rules—and the clicks followed. In this episode, I break down why I prioritize ranking Google Business Profiles in the Map Pack instead of chasing traditional organic rankings. We talk real numbers: where clicks actually go, why the Map Pack dominates more than half of all local search traffic, and how probability alone makes Maps a smarter play than organic results. I also explain how the role of your website has flipped—from being the end destination to becoming the engine that powers your Google Business Profile. If you work with local businesses or rely on local search to drive revenue, this episode will change how you think about SEO.

    Read the full article here:

    https://highlevel.consulting/post/why-I-focus-on-ranking-google-business-profiles-instead-of-websites
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    4 mins
  • HighLevel vs HubSpot: The Unfiltered Breakdown for Agencies & Local Businesses

    HighLevel vs HubSpot: The Unfiltered Breakdown for Agencies & Local Businesses
    Dec 11 2025

    In this episode, we break down the real differences between HighLevel and HubSpot—without the marketing fluff. If you're an agency owner, local service provider, consultant, or multi-location operator, this conversation will save you time, money, and a whole lot of frustration.

    We explore why HubSpot has become the gold standard for enterprise companies with deep budgets, teams, and complex reporting needs—but also why it fails 95% of service businesses, agencies, and execution-driven teams. Then we reveal how HighLevel delivers all-in-one automation, SMS, funnels, client management, and AI tools at a predictable flat rate.

    If you’re considering switching from HubSpot to HighLevel—or choosing your CRM for the first time—this episode gives you the unfiltered truth.

    What We Cover in This Episode:

    • The foundational differences between HubSpot and HighLevel • Why HubSpot’s pricing model becomes a “success tax” • HighLevel’s unlimited users, contacts, and accounts • How agencies can turn HighLevel into their own SaaS • The AI gap: execution vs advisory • Real-world scenarios where each platform wins • The one question that determines the right CRM for your model • How to avoid the CRM trap that drains your margins

    Who This Episode Is For:

    • Digital marketing agencies • Local service businesses • Multi-location brands • Coaches, consultants, creators • Anyone evaluating HighLevel vs HubSpot • Business owners wanting automation, SMS, review tools, and AI

    ⭐ Start Your Free 14-Day HighLevel Trial

    Get expert onboarding and guided setup through High Level Consulting: 👉 https://highlevel.consulting/ghl-crm

    We help you implement: • Automations & workflows • Funnels & landing pages • AI agents • Reputation systems • Lead capture & follow-up • Full client management
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    13 mins
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