Episodes

  • 547 - No Ads Needed — How Owen Dockham Built a Million-Dollar HIT Strength Studio Anyway (And So Can You)

    547 - No Ads Needed — How Owen Dockham Built a Million-Dollar HIT Strength Studio Anyway (And So Can You)
    Dec 24 2025
    Can you really grow your strength training business into a $1-million studio with little to no advertising? Owen Dockham did just that with Live Oak Strength, and he returns (finally!) to the podcast to talk about how he did it, and how you can do it as well. We go over things like how to make minimal marketing work, how to keep your clients engaged and happy, managing trainers, trimming the fat from your business model (that one's a big one), and how to pick the biggest levers to pull so your business can grow faster than you first thought it could. If you want to know how someone who never started out to be a fitness professional could do so well, go so far, and get to a million in a realistic way that you can absolutely follow, this conversation with Owen is something you shouldn't miss! ━━━━━━━━━━━━ Join HIB and get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join Even More HIT Experts in the HIB PRO Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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    1 hr and 45 mins
  • An Apology to Doug Holland

    An Apology to Doug Holland
    Dec 21 2025
    Hey everyone, I just wanted to make a public apology to Doug Holland, the owner of Intelligent Exercise and an extraordinary HIT trainer and High-Intensity Training business owner, a man who has contributed so much value to the High-Intensity Training community and certainly to my audience in HIB. We made a mistake, so a few months ago, back in episode 532, which was called "How to Choose the Best HIT Machines for Your New Garage-Based HIT Studio" with Pete Cerqua, Pete made the comment that Doug's clients load the plate-loaded machines themselves, which was incorrect. And I think Doug may have reached out to Pete after the episode went live, and if Pete reached out to me to say, "Hey Lawrence, we must apologise in our next episode". And unfortunately, I completely forgot about that. That's my fault, my responsibility. I didn't prepare the next podcast with Pete to ensure that we mention that and that we apologise on that podcast. And we recorded two or three podcasts after that one, so that's completely my fault. And what we're going to do and what we may have already done by the time this is published is actually remove that excerpt from episode 532, as well as obviously publish this apology, so it's super clear that Doug loads the plate-loaded machines for his clients; he would not ask them to load the machines themselves. So, apologies to you, Doug. I hope this had no negative impact on your business. I understand that your clients listen to the show, and they mention it to you. And so hopefully this will clear up any sort of confusion. Lawrence
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    2 mins
  • 546 - MedX, But Better — an Interview With MedX Europe's Eggert Barwich

    546 - MedX, But Better — an Interview With MedX Europe's Eggert Barwich
    Dec 17 2025
    Want to equip your strength studio with the best MedX HIT machines that help you attract and keep more clients?

    Eggert Barwich, the man behind MedX Europe, joins us to talk about his journey from engineering to manufacturing and improving on what Arthur Jones built with the original MedX machines. We go over how it all started, from the deals done between Arthur Jones, Kieser Training, and how Eggert builds everything to a standard that means your studio's kit will last a lifetime, and why these will make you stand out from your competition. Whether you're looking to improve your studio's kit or just starting out, check out why MedX EU's machines can help you get the edge that will last you a lifetime. ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here ━━━━━━━━━━━━ Disclosure: Barwich GmbH (MedX EU) sponsors this podcast.
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    1 hr and 21 mins
  • 545 - The 21 Habits, Behaviors, and Decisions That Kill Revenue Growth in Strength Training Businesses (featuring Luke Carlson)

    545 - The 21 Habits, Behaviors, and Decisions That Kill Revenue Growth in Strength Training Businesses (featuring Luke Carlson)
    Dec 10 2025
    What if the real reason your strength studio isn't growing — or is even losing clients — has almost nothing to do with marketing, the leads you generate, or how many ads you run? Discover Strength CEO Luke Carlson returns to talk about 21 big things that he's seen in strength studios that kill revenue and what you can do to fix any holes you see in your ship, from "big picture" decisions, "behavioral" decisions, your staff, your workouts, and from a philosophical standpoint. If you're tired of working crazy hours while your studio barely grows — or worse, shrinks! — then this episode will show you the exact leaks to plug first, so tune in now and start fixing the things that are really holding your fitness business back. ━━━━━━━━━━━━ Join the FREE HIB community here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join Even More HIT Experts in the HIB PRO Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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    58 mins
  • 544 - How To Become A High-Earning HIT Personal Trainer Clients Love — Start Like This (Anthony "Tony" Sandbothe)

    544 - How To Become A High-Earning HIT Personal Trainer Clients Love — Start Like This (Anthony "Tony" Sandbothe)
    Dec 3 2025
    What's it like to go from a personal trainer who got kicked out of a fitness club and then almost instantly go from 20 sessions a week to 60? That's the story of Sandbothe Strong Founder Anthony "Tony" Sandbothe, and buckle up — he's going after Million-Dollar Trainer Pete Cerqua's weekly workout session record! In this episode, we talk about what he did that made him blow up so quickly after struggling, his approach to HIT workouts that make clients keep coming back even after more than a decade, getting high-quality referrals (like, Nike Executive quality!), what he says you should do when coaching clients, and why you probably need less equipment than you think to be super successful. If you want a clear path to success that's very reasonable but also very effective – if you actually walk it – then you'll want to see what Tony's journey was like — check it out now! ━━━━━━━━━━━━ Join the FREE HIB community here ━━━━━━━━━━━━ Join More HIT Experts in the HIB Pro Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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    1 hr and 31 mins
  • 543 - Mike Mentzer: American Odysseus — John Little on the New Book and Defending Mike's Life and Legacy

    543 - Mike Mentzer: American Odysseus — John Little on the New Book and Defending Mike's Life and Legacy
    Nov 26 2025
    Who is Mike Mentzer, really, and why is he considered so controversial? Prolific Author and High-Intensity Training Expert John Little returns to talk about the new book on Mike Mentzer: American Odysseus — why is it so important to know the truth about Mike Mentzer and everything that happened to him? John goes into Mike's confrontation with Arnold Schwarzenegger, how his views on high-intensity training changed over the years, what type of HIT workouts he may prescribe if he were training clients today, and more. With the surprising amount of misinformation about and pushback against Mike Mentzer today, you'll want to tune in to this episode to learn why all of this is really going on. ━━━━━━━━━━━━ Want help scaling your strength training business? Book a free strategy call here ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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    1 hr and 11 mins
  • 542 - How To Become a Great HIT Personal Trainer Who Naturally Attracts Clients (with Sara Rufener)

    542 - How To Become a Great HIT Personal Trainer Who Naturally Attracts Clients (with Sara Rufener)
    Nov 19 2025
    What is it that makes a trainer so magnetic that clients just keep coming back for more, and how can you develop those qualities? In this episode, Bend Strength Lab Founder Sara Rufener shares how she developed her way of training clients that keeps them coming back for more… naturally. We talk about why being a great trainer means more than just giving a great workout, how to mentally prepare for a week of training, the differences between how men and women approach workouts, and how you can create a client experience that feels great for the people you train. If you want to stop struggling to keep your studio busy with happy clients who see real results, then tune in to this one to see how Sara's wins can help you do the same. ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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    1 hr and 14 mins
  • Your One Wish?

    Your One Wish?
    Nov 13 2025
    I've helped 41 strength training business owners add between $12,000 and $58,480 per month. If I were to coach you, what would you want me to help you with? You get one wish. I will help you achieve it. What would it be? If I could help you achieve one result, what would you want my help with? Email me to lawrence@highintensitybusiness.com Or direct message me inside my free HIB community - join here Thank you for your time! Lawrence
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    1 min