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How do you turn everyday customers into passionate advocates for your brand?

Brittany Hodak breaks down her SUPER Model for customer experience, shares her famous 5 A’s of an effective apology, and explains why apathy is the biggest threat to your business.

What You’ll Learn:

• Why you want customers to become superfans
• How customer apathy is the real risk to your business
• One bad touchpoint can cost years of revenue
• Brittany's SUPER Model CX playbook
• Why the Platinum Rule is much better than the Golden Rule
• How to craft a great apology

Be sure to check out Brittany's book, Creating Superfans, and her Six Weeks to Superfans Masterclass!

We want to hear from you! Share your support stories and questions with us at happytohelp@buzzsprout.com!

To learn more about Buzzsprout visit Buzzsprout.com.

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In this episode of Happy to Help, we dive into the pressure-filled world of customer support and why it’s time to shift from frantic reaction to intentional response. Learn how operating from a place of calm not only reduces mistakes but leads to better customer experiences, stronger team morale, and reduced burnout.

With real-world examples of how urgency can derail even the best support intentions, this episode is packed with strategies to help you:

• Recognize the hidden costs of urgency in the inbox
• Build a calm support culture even when customers are in crisis
• Train your team to slow down without sacrificing service
• Model healthy leadership that prioritizes quality over speed

Recommended reading: It Doesn't Have to Be Crazy at Work

Whether you’re leading a support team or answering tickets yourself, this is your permission slip to breathe, slow down, and serve better!

We want to hear from you! Share your support stories and questions with us at happytohelp@buzzsprout.com!

To learn more about Buzzsprout visit Buzzsprout.com.

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We're sitting down with Erica Clayton, CX expert and founder of Sunshine CX, to explore the strategies behind successfully managing remote customer support teams.

Whether you’re leading a global CX department or onboarding your very first remote hire, this episode is packed with practical insights on:

• Building team culture across time zones (Erica recommends The Culture Map by Erin Meyer)
• Creating effective onboarding processes
• Preventing remote burnout
• Fostering social connection without micromanaging
• Developing communication routines that actually work

Erica shares lessons from leading distributed support teams at companies like TuneCore and offers real-world advice on tools, processes, and leadership mindset shifts that help remote teams succeed.

We want to hear from you! Share your support stories and questions with us at happytohelp@buzzsprout.com!

To learn more about Buzzsprout visit Buzzsprout.com.

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In this episode of Happy to Help, Priscilla Brooke is joined by Buzzsprout teammate Cara Pacetti to explore the strategy behind Buzzsprout Orientations. These orientations are a live onboarding experience designed to empower new podcasters with confidence, clarity, and connection!

We're breaking down:

• The difference between demos and orientations
• How proactive education reduces support volume
• Lessons learned from months of live customer sessions
• The power of human connection in digital onboarding
• Tips for launching your own educational initiative (without burning out your team!)

If you’re a Customer Support Specialist, CX leader, or anyone thinking about proactive support, this episode will inspire you to invest in education and see measurable results in satisfaction, confidence, and reduced ticket volume!

We want to hear from you! Share your support stories and questions with us at happytohelp@buzzsprout.com!

To learn more about Buzzsprout visit Buzzsprout.com.

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How should customer support teams use AI without losing the human touch?

Priscilla Brooke sits down with customer success expert Conor Pendergrast to explore the evolving role of AI in support workflows. From using AI as a smart assistant to drive efficiency, to building better customer relationships through intentional automation, Connor offers real-world examples, clear do’s and don’ts, and practical tips for teams of all sizes.

Learn how to strike the balance between AI tools and authentic human service, and hear why empathy, intentionality, and trust remain at the heart of excellent support even in an AI-powered world.

Learn more about Conor at CustomerSuccess.cx and subscribe to Conor's daily tips for CS!

We want to hear from you! Share your support stories and questions with us at happytohelp@buzzsprout.com!

To learn more about Buzzsprout visit Buzzsprout.com.

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Customer support is just one step on a much larger path. So how do you make sure every step along your customer’s journey is intentional, seamless, and delightful?

In this episode, Priscilla welcomes Doing CX Right host and customer experience expert Stacy Sherman to demystify the practice of customer journey mapping. With 25+ years of experience building connections between people and brands, Stacy breaks down how to go beyond support tickets and start crafting every phase of the customer experience with purpose.

Check out Stacy's book, "Transformative Experience Journey Management", her podcast "Doing CX Right," and free templates at doingcxright.com.

We want to hear from you! Share your support stories and questions with us at happytohelp@buzzsprout.com!

To learn more about Buzzsprout visit Buzzsprout.com.

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We’re exploring how to balance inbox work with long-term projects on a support team! Chase Clemons from 37signals returns to share how his team uses six-week cycles to manage support coverage, build new initiatives, and avoid burnout while still delivering exceptional customer service.

In this episode, you’ll learn how 37signals structures their support team to thrive in both reactive and proactive work. Discover how they balance daily inbox demands with meaningful project work, the benefits of hiring “managers of one,” and why project days are key to team longevity. Chase also shares how cycles promote clarity, protect focus time, and allow support pros to contribute far beyond the queue

We want to hear from you! Share your support stories and questions with us at happytohelp@buzzsprout.com!

To learn more about Buzzsprout visit Buzzsprout.com.

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A great knowledge base can make life easier for your customers and your support team—but where do you start? In this episode, we're joined by Mat Patterson from Help Scout to talk about building helpful, well-maintained articles that can actually eliminate repetitive support questions. Whether you’re a support team of one or leading a larger team, this episode is packed with practical advice you can put to work today!

Mentioned in this episode:

• The Supportive Podcast & Blog
• Help Scout - Creating a Customer Knowledge Base
• Help Scout - Best Customer Service Software in 2025

Support in Real Life: Tech Recommendations

• Help Scout
• Cleanshot
• Obsidian

Get in touch with Mat:

• Help Scout Newsletter
• LinkedIn
• Bluesky

We want to hear from you! Share your support stories and questions with us at happytohelp@buzzsprout.com!

To learn more about Buzzsprout visit Buzzsprout.com.

Thanks for listening!