Episodes

  • The Price Labs Features 90% of Operators Miss

    The Price Labs Features 90% of Operators Miss
    Mar 2 2026

    You're paying for Price Labs. But chances are, you're not actually using it.


    After reviewing hundreds of Price Labs accounts through our revenue management service, we discovered something shocking: 90% of operators are leaving money on the table by ignoring features they already have access to. Not premium add-ons. Not expensive upgrades. Just functionality sitting right there in their account, untouched.


    In this walkthrough, Jasper Ribbers reveals the seven most powerful Price Labs features that separate high-performers from everyone else. From the free market dashboard that shows exactly how your market is pacing, to the booking pickup metrics that tell you if your current pricing is actually working, to the comp set strategy that turns spiky randomness into smooth decision-making data.


    You will hear:

    - Why every Price Labs user gets a free market dashboard credit but 90% never activate it (and what competitive intelligence you're missing)

    - How inactive listings contaminate your KPI reports and create false performance data (plus the one-button fix)

    - What 7-day and 15-day booking pickup metrics reveal about your pricing effectiveness that occupancy percentages can't show

    - When expanding your comp set to include different bedroom counts produces better data than rigid matching

    - Which calendar color mode instantly shows if you're pricing higher or lower than your proven last-year performance

    - Why the neighborhood data graph matters more than the market dashboard for daily pricing decisions

    - How to tell if your comp set is too small (hint: if one group booking can occupy 50% of your market's inventory, you have a problem)


    We also talk about:

    - The combined listings feature that fixes revenue allocation for multi-unit properties

    - Multi-calendar metrics most operators never add but should check daily

    - Future occupancy graphs vs. booking curves and when to use each

    - Market penetration index setup for different booking windows


    Mentioned in the Episode:

    - Price Labs: https://www.pricelabs.co

    - Freewyld Foundry Free Revenue Report: https://freewyldfoundry.com/report


    Want us to audit your pricing strategy?

    Get your free, personalized revenue report at FreewyldFoundry.com/report → We'll show you exactly where you're leaving money on the table

    Hosted on Acast. See acast.com/privacy for more information.
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    21 mins
  • 99% of STR Portfolios Leave 10-40% on the Table: The Invisible Revenue Problem

    99% of STR Portfolios Leave 10-40% on the Table: The Invisible Revenue Problem
    Feb 23 2026

    Eric was at an industry event talking to a seasoned operator: someone with a huge portfolio, a brand everyone knows, and years of experience. He asked a simple question: "What are you doing for revenue management?" The answer? "Oh, I use PriceLabs."


    Eric asked again: "Yeah, but what are you doing for revenue management?"


    That disconnect between having a pricing tool and having a revenue strategy is costing operators with $1M+ portfolios anywhere from $200K to $2M annually. And most don't even know it's happening.


    In this episode, Jasper walks through the fundamental concepts that actually drive revenue performance, why 99% of portfolios audited leave 10-40% on the table, and how one skeptical client went from $20K to $68K in weekly booked revenue in just 4 weeks.


    [ This is a replay of one of our most popular 2025 episodes while Jasper steps away from recording this week! ]


    You will hear:

    - Why comparing yourself to market averages creates false confidence while masking massive underperformance

    - What pacing actually means and why it's the most overlooked fundamental in revenue management

    - How restrictive minimum stay policies block 80% of your potential demand without you realizing it

    - Why strict cancellation policies show you visible benefits while hiding invisible losses

    - The real difference between booked revenue and stay revenue (and why it matters for measuring performance)


    We also talk about:

    - Why pricing tool algorithms can't correct bad baseline settings

    - The Tesla self-driving analogy that explains pricing automation perfectly

    - How to audit your portfolio in 15 minutes daily (the non-negotiable routine)

    - When operators should hire in-house revenue staff vs. outsourcing to specialists

    - Case study numbers: $117K to $206K in monthly booked revenue in 30 days


    Mentioned in the Episode:

    - PriceLabs: https://www.pricelabs.co

    - Free Revenue Report: https://freewyldfoundry.com/show

    - Freewyld Foundry RPM Service: https://freewyldfoundry.com


    Favorite Takeaway:

    (From an RPM client) "While running cash flow tonight, I was shocked with what I'm seeing. The volume of revenue is ridiculous. Makes me a little nervous actually, like it's a fluke. Pretty clear that what you're doing is working here. I was carefully skeptical and there's no denying the correlation of your start time and our most recent results." - Client testimonial


    Want us to audit your pricing strategy?

    → Get your free, personalized revenue report at https://www.FreewyldFoundry.com/show

    Hosted on Acast. See acast.com/privacy for more information.
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    32 mins
  • From $20K to $137K in Direct Bookings: The Meta Ads Playbook

    From $20K to $137K in Direct Bookings: The Meta Ads Playbook
    Feb 20 2026

    Most STR operators want more direct bookings, but they're stuck in the OTA ranking battle, competing on price against every other listing in their market. The problem isn't demand. It's that everyone is fighting over the same search traffic.


    Dustin Baker, founder of Hidden Gem Media, has built a systematic approach to breaking that cycle. His team helps property managers and unique stay operators drive discovery traffic through social media, capture leads via email, and convert them into direct bookings with trackable ROI. And his results are hard to argue with: one client with traditional homes in the Poconos went from $20,000 to $137,000 in direct bookings within a single month.


    In this episode, Eric and Dustin break down exactly how the social media funnel works, why influencers aren't the answer, and how new paid ad strategies are compressing timelines from months to weeks.


    You will hear:

    - How to drive "discovery traffic" through social media instead of competing for finite search demand

    - Why sending social traffic directly to your booking page kills conversions

    - The email capture strategy that lets you attribute direct booking ROI to specific campaigns

    - How Meta's ad platform outperforms influencer collaborations for reach and targeting

    - Why niching down is the first step to making social media marketing work for your STR brand


    We also talk about:

    - Which property types perform best on social media (and which ones struggle)

    - How giveaways work better behind a paid ad strategy than through influencer partnerships

    - Crowdfunding strategies for funding new STR developments using Indiegogo

    - The content creator vs. influencer distinction and where to invest your budget


    🎯 Mentioned in the Episode:

    - Hidden Gem Media — hiddengemmedia.com

    - LaunchBoom — crowdfunding platform for lodging and hospitality

    - Indiegogo — crowdfunding campaigns


    🔥 Favorite Takeaway:

    "Views and likes are great, but they don't pay the bills. Having a systematic way to really drive the traffic from social media to your email list and your website and retarget with Facebook ads — that's been the game changer."


    📝 Ready to maximize your property's revenue?

    Get your free, personalized revenue report at FreewyldFoundry.com/report

    Hosted on Acast. See acast.com/privacy for more information.
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    33 mins
  • STR Revenue FAQ: Daily Routines, Listing Fixes, and Pricing Wins

    STR Revenue FAQ: Daily Routines, Listing Fixes, and Pricing Wins
    Feb 16 2026
    👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/reportFind out how much money your portfolio is leaving on the table. Risk-free.What happens when STR operators finally get clear, direct answers to the revenue management questions they've been asking for months?In this episode of Get Paid For Your Pad, Jasper Ribbers tackles the six most common revenue management questions submitted by operators across the country. From choosing between PriceLabs, Wheelhouse, and Beyond Pricing to understanding how much time revenue management actually requires, Jasper delivers actionable answers based on managing over 50 portfolios and $115M in bookings.Whether you're managing 5 listings or 500, this episode gives you the exact roadmap to improve your pricing strategy, build sustainable daily routines, and finally understand the metrics that actually drive revenue. Jasper breaks down pacing strategies, MPI targets, minimum stay optimization, and listing improvements that operators consistently overlook, plus he explains why most portfolios are leaving 20-30% of revenue on the table without realizing it.You'll discover:Which pricing tool Jasper recommends and why PriceLabs is the team's top choiceHow PriceLabs, Wheelhouse, and Beyond Pricing compare in functionality and interfaceWhy every operator should use a pricing tool instead of manual pricingThe exact time commitment needed for effective revenue management (15-30 minutes daily)Why you must review every single booking every day without exceptionHow to structure weekly strategy sessions and monthly deep divesThe three highest-impact areas for revenue increases: pacing, minimum stays, OTA discountsWhy pacing is the most critical concept in revenue managementHow to set MPI targets for low season, shoulder season, and peak seasonWhy listing optimization on Airbnb can shift 70% of bookings to optimized propertiesHow visible OTA discounts on Booking.com drive bookings even when prices are lowerWhat MPI range to target heading into summer high season (70-90% for markets with 80%+ final occupancy)Jasper also explores why free resources like this podcast can get you 80% of the way to revenue mastery, how daily practice is the only real path to improvement, and why operators with restrictive minimum stay rules consistently underperform. He explains how early high-season bookings are often just underpriced properties getting scooped up, not actual pricing signals, and why last-minute pricing in peak season actually means 4-6 weeks out, not same-day availability.💡 Topics Covered:Pricing tool comparison and selectionDaily, weekly, and monthly revenue management routinesMarket Penetration Index (MPI) and pacing strategiesMinimum stay optimization by seasonOTA discount strategies for Airbnb and Booking.comListing optimization tactics that drive bookingsCancellation policy impact on visibility and revenueBooking window behavior and pricing adjustmentsHow to get better at revenue management through practice and education🔗 Relevant Links:Learn more about Freewyld Foundry → https://www.freewyldfoundry.comFollow Jasper Ribbers → https://www.linkedin.com/in/jasperribbersFollow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundryCashflow Mastery Course → https://www.freewyldfoundry.com/cashflow-masteryKeywords:revenue management, short term rentals, airbnb, pricing strategy, PriceLabs, Wheelhouse, Beyond Pricing, MPI, market penetration index, pacing strategies, minimum stay optimization, OTA discounts, Booking.com, listing optimization, vacation rentals, STR operators, dynamic pricing, revenue optimization, portfolio performance, Freewyld Foundry, Jasper Ribbers, STR education, pricing tools, occupancy strategy, ADR growth, STR profitability Hosted on Acast. See acast.com/privacy for more information.
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    21 mins
  • AI Gives STR Hosts Unfair Advantage Over Competition

    AI Gives STR Hosts Unfair Advantage Over Competition
    Feb 13 2026
    👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report Find out how much money your portfolio is leaving on the table. Risk-free.What happens when a Head of Marketing rebuilds an entire company website in just one week... without knowing how to code?In this episode of Get Paid For Your Pad, Eric Moeller and Kaye Putnam pull back the curtain on the AI revolution happening inside Freewyld Foundry right now, and explain why STR operators who don't adopt AI in 2026 will be left behind by competitors who do. From Claude bots creating their own social networks to revenue managers building fully functional client-facing tools in three hours, this episode reveals how artificial intelligence is fundamentally changing what's possible in short-term rental operations.Eric and Kaye share their experience using AI in marketing, sales, and revenue management, including the tools they rely on, mistakes they’ve made, and the impressive results they’re already seeing. This episode offers a clear roadmap for spotting bottlenecks, learning AI without technical skills, and building internal solutions that save 15–20 hours per week while improving outcomes.Kaye explains how she rebuilt a website in 10 days with no coding experience using Claude Code, while Eric highlights why leaders must understand AI now. They break down why “human-led, AI-powered hospitality” is the future of short-term rentals, how to avoid distractions with new tools, and why those who direct AI strategically will dominate their markets.You will discover:Why STR operators must adopt AI now or fall permanently behindHow to rebuild an entire website in one week without coding skillsWhy revenue management bottlenecks can be solved with AI in days, not monthsHow to identify repeatable tasks in your business that AI can automateWhy Claude Code is the #1 tool every STR leader should learnHow AI agents are making decisions 24/7 and what that means for your businessThe difference between AI tools you buy vs AI solutions you build internallyWhy pattern recognition is the most valuable skill in the AI eraHow to hire AI engineers who direct tools instead of traditional developersEric and Kaye also explore the dangers of AI going rogue, why Freewyld Foundry is building proprietary revenue management tools that don't exist in the market, how AI enables real-time dashboards that pull data from multiple sources, and why the future belongs to operators who lead with human expertise but execute with AI power. They discuss market intelligence, proactive decision-making, and why small operators can now compete with large companies using the same technology.💡 Topics Covered:AI adoption strategies for STR operatorsClaude Code tutorial and implementation guideBuilding internal automation tools without developersRevenue management AI and data analysisIdentifying business bottlenecks and solving them with AIPattern recognition and strategic thinkingHiring AI engineers vs traditional developersThe future of short-term rental operationsHuman-led, AI-powered hospitality modelReal-time dashboards and business intelligenceCompetitive advantage through early AI adoption🔗 Relevant Links:Learn more about Freewyld Foundry → https://www.freewyldfoundry.comFollow Eric Moeller → https://www.linkedin.com/in/ericdmoellerFollow Kaye Putnam → https://www.linkedin.com/in/kayeputnamFollow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundryKeywords: AI for Airbnb, artificial intelligence, short term rentals, Claude AI, Claude Code, STR automation, revenue management AI, vacation rentals, AI tools for hosts, property management automation, Airbnb operators, STR business growth, coding without developers, AI implementation, hospitality technology, competitive advantage, business automation, Freewyld, Freewyld Foundry, Eric Moeller, Kaye Putnam, AI revolution, STR profitability, operational efficiency, pattern recognition, AI agents, website development, revenue optimization Hosted on Acast. See acast.com/privacy for more information.
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    32 mins
  • The “Last-Minute Trap” Killing Your Airbnb Profits

    The “Last-Minute Trap” Killing Your Airbnb Profits
    Feb 9 2026
    👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report Find out how much money your portfolio is leaving on the table. Risk-free.What happens when an STR operator runs 400 listings, generates $20 million in revenue, but makes almost zero profit?In this episode of Get Paid For Your Pad, Eric Moeller (CEO of Freewyld and Freewyld Foundry) reveals why most STR operators are driving blind, chasing every opportunity, and working harder without moving forward. Eric breaks down the 7 Strata framework from Verne Harnish's "Scaling Up," the exact strategic planning system that transformed Freewyld's business and helped define their audacious $1.2 billion revenue under management goal.Whether you manage 2 listings or 200, this episode gives you a clear roadmap to stop reacting and start building with intention. Eric walks through the seven critical questions every operator must answer to create focus, eliminate shiny object syndrome, and turn hustle into sustainable profit. This is the strategic foundation that separates operators who scale profitably from those who simply get busier.You will discover:Why most STR operators can't answer basic questions about their business identityThe real story of a 400-listing operator doing $20M in revenue with zero profitHow serving everyone means serving no one (and killing your profitability)Why the 7 Strata framework forces long-term thinking before tactical executionWhat Elon Musk's approach to solving major problems teaches STR buildersHow to define core values that actually shape hiring, operations, and guest experienceWhy your brand promise should solve your ideal client's biggest objectionHow one operator guarantees five-star reviews or charges zero commissionThe exact process to identify your ideal guest avatar and stop wasting marketing dollarsWhy interviewing property owners (instead of accepting anyone) protects profitHow Freewyld Foundry defines its ideal client: $1M+ revenue, 4.7+ reviews, top 1% operatorsWhat a BHAG (Big Hairy Audacious Goal) is and why it creates unstoppable momentumHow Freewyld's $1.2 billion ten-year goal guides every decision the team makesWhy "every listing, every day" separates real revenue management from set-it-and-forget-it toolsHow to calculate profit per listing and why it reveals which properties to cut immediatelyWhy revenue growth means nothing if you're not driving profitThe difference between planning and execution (and why most operators never execute)How to narrow your annual focus down to five strategic actions that actually matterEric also shares how Freewyld used 7 Strata to make a difficult decision at VRMA 2025, why saying no to 99% of a room led to better alignment, and how you can use ChatGPT to implement this framework in your own business starting today.💡 Topics Covered:Strategic planning for STR operators7 Strata framework and BHAG methodologyCore values, brand promise, and ideal client definitionShiny object syndrome and focus managementProfit per listing vs revenue per listingWhy most operators leave 20-30% revenue on the tablePortfolio optimization and property selection criteriaLong-term goal setting and working backwardsCompetitive differentiation in STR marketsScaling with intention vs scaling with chaos🔗 Relevant Links:Learn more about Freewyld Foundry → https://www.freewyldfoundry.comFollow Eric Moeller → https://www.linkedin.com/in/ericdmoellerFollow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundryKeywords: short term rentals, vacation rentals, strategic planning, 7 Strata, scaling up, STR profitability, revenue management, BHAG, business strategy, core values, brand promise, ideal client, profit optimization, Airbnb business, property management, STR growth, portfolio strategy, Freewyld, Freewyld Foundry, Eric Moeller, STR operators, vacation rental business, focus strategy, shiny object syndrome, sustainable growth, STR scaling Hosted on Acast. See acast.com/privacy for more information.
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    23 mins
  • Scale Your STR Business Right: The 7 Strata Method

    Scale Your STR Business Right: The 7 Strata Method
    Feb 6 2026
    👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report Find out how much money your portfolio is leaving on the table. Risk-free.What happens when an STR operator runs 400 listings, generates $20 million in revenue, but makes almost zero profit?In this episode of Get Paid For Your Pad, Eric Moeller (CEO of Freewyld and Freewyld Foundry) reveals why most STR operators are driving blind, chasing every opportunity, and working harder without moving forward. Eric breaks down the 7 Strata framework from Verne Harnish's "Scaling Up," the exact strategic planning system that transformed Freewyld's business and helped define their audacious $1.2 billion revenue under management goal.Whether you manage 2 listings or 200, this episode gives you a clear roadmap to stop reacting and start building with intention. Eric walks through the seven critical questions every operator must answer to create focus, eliminate shiny object syndrome, and turn hustle into sustainable profit. This is the strategic foundation that separates operators who scale profitably from those who simply get busier.You will discover:Why most STR operators can't answer basic questions about their business identityThe real story of a 400-listing operator doing $20M in revenue with zero profitHow serving everyone means serving no one (and killing your profitability)Why the 7 Strata framework forces long-term thinking before tactical executionWhat Elon Musk's approach to solving major problems teaches STR buildersHow to define core values that actually shape hiring, operations, and guest experienceWhy your brand promise should solve your ideal client's biggest objectionHow one operator guarantees five-star reviews or charges zero commissionThe exact process to identify your ideal guest avatar and stop wasting marketing dollarsWhy interviewing property owners (instead of accepting anyone) protects profitHow Freewyld Foundry defines its ideal client: $1M+ revenue, 4.7+ reviews, top 1% operatorsWhat a BHAG (Big Hairy Audacious Goal) is and why it creates unstoppable momentumHow Freewyld's $1.2 billion ten-year goal guides every decision the team makesWhy "every listing, every day" separates real revenue management from set-it-and-forget-it toolsHow to calculate profit per listing and why it reveals which properties to cut immediatelyWhy revenue growth means nothing if you're not driving profitThe difference between planning and execution (and why most operators never execute)How to narrow your annual focus down to five strategic actions that actually matterEric also shares how Freewyld used 7 Strata to make a difficult decision at VRMA 2025, why saying no to 99% of a room led to better alignment, and how you can use ChatGPT to implement this framework in your own business starting today.💡 Topics Covered:Strategic planning for STR operators7 Strata framework and BHAG methodologyCore values, brand promise, and ideal client definitionShiny object syndrome and focus managementProfit per listing vs revenue per listingWhy most operators leave 20-30% revenue on the tablePortfolio optimization and property selection criteriaLong-term goal setting and working backwardsCompetitive differentiation in STR marketsScaling with intention vs scaling with chaos🔗 Relevant Links: Learn more about Freewyld Foundry → https://www.freewyldfoundry.com Follow Eric Moeller → https://www.linkedin.com/in/ericdmoeller Follow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundryKeywords: short term rentals, vacation rentals, strategic planning, 7 Strata, scaling up, STR profitability, revenue management, BHAG, business strategy, core values, brand promise, ideal client, profit optimization, Airbnb business, property management, STR growth, portfolio strategy, Freewyld, Freewyld Foundry, Eric Moeller, STR operators, vacation rental business, focus strategy, shiny object syndrome, sustainable growth, STR scaling Hosted on Acast. See acast.com/privacy for more information.
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    35 mins
  • Why Airbnb Suspends Listings (And How to Avoid It)

    Why Airbnb Suspends Listings (And How to Avoid It)
    Feb 2 2026
    👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report Find out how much money your portfolio is leaving on the table. Risk-free.What happens when a single bad review can cost you $5,000 in lost revenue and potentially get your entire Airbnb listing suspended or permanently removed from the platform?In this episode of Get Paid For Your Pad, Jasper Ribbers breaks down one of the most expensive risks facing STR operators in 2026: Airbnb listing suspensions. With Airbnb removing over 100,000 listings in recent months and aggressively tightening quality standards, even experienced operators with strong portfolios are now facing warnings, temporary suspensions, and permanent removals triggered by guest complaints and low review scores.Jasper explains why Airbnb's strategy has shifted from quantity to quality, how the suspension process actually works, and most importantly, the exact prevention systems that elite operators use to maintain 4.9+ ratings across 100+ listings. Whether you manage 5 properties or 50, this episode gives you a clear playbook for protecting your listings, recovering from bad reviews, and diversifying revenue channels so that platform risk doesn't destroy your business.You will discover:Why Airbnb is removing listings and prioritizing guest experience over inventory growthHow the three-stage suspension process works (warning, temporary suspension, permanent removal)Why maintaining high ratings at scale is possible (and how top operators do it consistently)The cleaner communication system that prevents issues before guests arriveHow to respond to service failures in ways that turn angry guests into five-star reviewsWhy many guests don't understand Airbnb's rating system and accidentally leave damaging reviewsHow to request official review removal through Airbnb (and when it actually works)The strategy for contacting guests directly after the 14-day window to get reviews removedHow to push bad reviews off your listing's front page using relevant, long-form feedbackWhy refunds cost far less than suspensions (and when to offer them proactively)How diversifying to Booking.com and direct bookings protects your revenue when Airbnb failsJasper also shares why "Unreasonable Hospitality" should be required reading for every STR team, how to train cleaners to catch broken amenities before guests do, and why taking ego out of difficult guest situations is the single most important mindset shift for protecting your business. He explains how professional review responses speak to future guests (not past ones), why Booking.com is becoming a viable Airbnb replacement in many markets, and how prevention through systems always beats mitigation.💡 Topics Covered:Airbnb listing suspensions, warnings, and removalsGuest experience standards and review score impactPrevention systems for maintaining 4.9+ ratings at scaleCleaner training and issue reporting protocolsReview removal process and Airbnb's terms of serviceGuest education on rating systems and fridge magnetsProfessional review response strategiesBooking.com distribution and direct booking diversificationRefund strategies and when to pay proactivelyMindset shifts for handling difficult guest interactions🔗 Relevant Links: Learn more about Freewyld Foundry → https://www.freewyldfoundry.com Follow Jasper Ribbers → https://www.linkedin.com/in/jasperribbers Follow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundryKeywords: Airbnb suspensions, listing removals, guest reviews, five star ratings, short term rentals, vacation rentals, STR operations, guest experience, Airbnb quality standards, review management, hospitality systems, cleaner training, Booking.com strategy, direct bookings, channel diversification, STR profitability, revenue protection, Freewyld, Freewyld Foundry, Jasper Ribbers, Airbnb policy, guest communication, refund strategy, review removal Hosted on Acast. See acast.com/privacy for more information.
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    25 mins