Episodes

  • 80 The Magic of Connection: How to Tap Into the Marketing Wizardry of Your Reader Avatar

    80 The Magic of Connection: How to Tap Into the Marketing Wizardry of Your Reader Avatar
    Aug 25 2022
    As children, we're taught to believe in the magic of connection. Whether it's the Tooth Fairy, Santa Claus, or the Easter Bunny, we're taught that when we believe in something strongly enough, it feels real. The same is true when it comes to marketing. If you can tap into the magic of connection with your reader avatar, you can create a powerful marketing force that will work wonders for your book sales.
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    8 mins
  • 79 Using Sales Activators to Boost Your Sales and Rewire Your Marketing Brain

    79 Using Sales Activators to Boost Your Sales and Rewire Your Marketing Brain
    Aug 17 2022
    Come behind the scenes of Narelle's Mastermind and her August sales activator challenge. Coming into the biggest book buying months of the year (September - December), Narelle challenged her Mastermind to start flexing their marketing and sales muscles so they have their marketing groove on when the last quarter of the year arrives.   In this podcast, Narelle shares the exact process for Authors and their marketing that she is taking her Mastermind authors through - with amazing results! You can do this too in your marketing so you are ready not just for increased sales now, but for a bumper last quarter sales.
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    10 mins
  • 78 How Being Uncomfortable Will Lead to More Book Sales

    78 How Being Uncomfortable Will Lead to More Book Sales
    Aug 11 2022
    When it comes to increasing book sales, you will need to step outside your comfort zone and try new marketing activities, ones that potentially scare you or you don't want to do but you know you need to. While this can be uncomfortable, it's important to remember that these new habits will help you reach new readers and increase sales. In this podcast,  Narelle shares an exercise she does with her Mastermind group to help them expand their belief in themselves and compound their business growth in 30 days. By challenging yourself and expanding your comfort zone, you'll be able to achieve greater book sales.
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    8 mins
  • 77 Where Can I Read Your Books for Free?

    77 Where Can I Read Your Books for Free?
    Aug 2 2022
    We have had some interesting and even curly questions asked over the years. As S.E. Smith is a wide author and not in Kindle Unlimited (KU), by far the most popular curly question from readers is, "How do I read your books for free?".   In this podcast, Narelle discusses the approach her and Susan use to respond to readers seeking free books. Rather than ignore, send to spam, or shame, Narelle and Susan's approach is to entice the reader to read the free books S.E. Smith makes available on her website with a view to converting the reader into a paying reader.    Click on the link below for our  Quick Guide which provides you with examples of curly questions we have been asked over the years and samples of our responses.   Areas covered in this Quick Guide include:
    • Why Aren't You in Kindle Unlimited / KU?
    • Where Can I Get Free Copies of Your Books?
    • Price of Books
    • 99c Promos
    • Leaving Amazon
      Here is the link to click for the Get My Book Out There Quick Guide to Responding to Curly Reader Questions.            
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    8 mins
  • 76 What is your particular coaching method and why does it work?

    76 What is your particular coaching method and why does it work?
    Jul 28 2022
    Selecting a coach to work with is a personal choice because there are obviously many different coaches and many different coaching styles. How do you know who to go with as what is right for one person may not be right for you?   In this podcast, Narelle Todd shares her approach to coaching that helps authors achieve (and exceed) their goals. An experienced coach, Narelle tailors her approach to each person, by adapting her approach for the stage of writing and business the author is at. Oh, and she reads her authors's books because she believes they are a window to an author's soul.
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    14 mins
  • 75 What’s the #1 thing stopping authors from getting what they desire?

    75 What’s the #1 thing stopping authors from getting what they desire?
    Jul 18 2022
    If you're an author, it's time to face the truth: the reason you might not be getting what you desire in your business is you.   In this podcast, I talk about the number one thing stopping authors from reaching their goals and sabotaging their business - their mindset. Authors often are not aware of their own self-sabotage or what to do next to correct the situation they have created. But with some simple steps and a guiding hand, they can start to make changes that stop the limiting beliefs and will help them achieve their goals. First, they need to listen here.
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    12 mins
  • 74 How to Create Snippets from Your Story

    74 How to Create Snippets from Your Story
    Jul 12 2022
    Short, punchy, and attention getting – these are the three things readers want when they’re scrolling through their social media feeds. And if you can give them a piece of your story that achieves all of those goals in just a few sentences, you’ve done your job. Bring on Snippets!   Snippets are 1-2 powerful sentences from your story that not only give your readers a taste of your story but also elicits an emotion, whether it be anticipation from a cliff hanger, tears from an emotional moment, or a feel good fist pump.   In this podcast, Narelle share four simple ways to create snippets from your story to share on social media that will have your readers one-clicking to buy.
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    8 mins
  • 73 How To Ask for Help Even When You're Afraid To

    73 How To Ask for Help Even When You're Afraid To
    Jul 4 2022
    Have you ever wanted to reach out to someone who is further along in their author journey and ask for their help or advice? Chances are fear has held you back from reaching out or thinking that you are the only one who has a question or doesn't know what to do next.   This podcast is all about how to empower yourself and ask for help so you can grow your author business quicker and, in turn, help others coming behind you.
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    16 mins