Episodes

  • Ep. 74 | Donald Miller Called This “One of the Best StoryBrand Websites”—Here’s Why

    Ep. 74 | Donald Miller Called This “One of the Best StoryBrand Websites”—Here’s Why
    Apr 21 2026

    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources


    Most business owners don't realize their website is telling the wrong story. Not because the copy is bad, but because it's about them instead of their client.


    In this episode, I walk you through a real client transformation so you can see exactly what was broken, what changed, and why it worked. My client Susan is a former prosecutor, MSNBC legal analyst, and certified divorce coach. Her credentials are impressive. Her original website led with all of them. And it still wasn't converting.


    Here's a little of what I cover:

    • Why leading with your credentials, your method name, or a poetic headline is quietly costing you clients

    • The three questions your hero section needs to answer before a visitor will take the next step

    • A simple self-audit you can do today to find out whose story your website is actually telling


    If you have a website and you're not getting the clients you want from it, this one is for you.


    —

    Connect with Kris

    Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

    Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

    Instagram: https://instagram.com/reddoorstory

    Facebook: https://facebook.com/reddoorportland

    LinkedIn: https://www.linkedin.com/in/reddoordesigns/


    Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

    Apple: https://bit.ly/clickpodcastapple

    Spotify: https://bit.ly/clickpodcastspotify

    YouTube: https://bit.ly/clickpodcastyoutube
    Show More Show Less
    18 mins
  • Ep. 73 | From $8K a Year to $8K a Day: The Growth Strategy Behind It with Steph Weibring

    Ep. 73 | From $8K a Year to $8K a Day: The Growth Strategy Behind It with Steph Weibring
    Apr 14 2026
    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesSteph Weibring built a multimillion-dollar stationery and gifting brand out of a side project she started on Etsy while staying home with her first baby. No ad budget. No strategy deck. Just a product people loved and a willingness to put it in the right hands.In this episode, Steph walks me through how she took Joy Creative Shop from $8K in a year to $8K in a month - and eventually $8K in a single day - almost entirely through organic influencer marketing. She shares how she identified and approached content creators, why gifting worked better than paid sponsorships, and how a single share from a 700K-follower influencer changed the trajectory of her business in one afternoon.We also get into the business partnership that helped her scale past seven figures, what the visionary/operator model from Rocket Fuel actually looks like in practice, and the mindset shift she credits with being able to let go and grow - lowering her standards in the right places so the important stuff could stay high.Steph has also launched A Different Kind of CEO, a coaching and consulting offer for business owners who want real guidance without the corporate ego. If you've been sitting on an idea and waiting for the "right time," this conversation is going to reset how you think about getting started.Here's what we cover:How Steph used influencer gifting to scale Joy Creative Shop to seven figures without a single dollar in paid adsWhat the Rocket Fuel visionary/operator model looked like when she brought on a business partner - and how she knew it was the right fitWhy "lowering your standards" might be exactly what your business needs to growMeet Steph Weibringhttps://joycreativeshop.comhttp://adifferentkindofceo.com—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoorstories.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
    Show More Show Less
    37 mins
  • Ep. 72 | The Storytelling Secret Behind High-Converting Websites with Mark & Katie Adams

    Ep. 72 | The Storytelling Secret Behind High-Converting Websites with Mark & Katie Adams
    Apr 7 2026
    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesMost service providers have had a website for years and have never gotten a single client from it. If that's you, you're not alone, and it's not your fault. The real problem isn't your design. It's your story.In this episode, I'm sharing the conversation I had on The Unforget Yourself Show with host Mark, where I break down why most websites read like an online brochure and what it actually takes to turn your site into a tool that brings in clients while you focus on your work.We talk about the single most common mistake service providers make on their websites, which is making themselves the hero of the story when the hero should always be your client. I walk through the StoryBrand framework, the ingredients of a signature story, and why getting this right doesn't require more content or a redesign. It requires a shift in how you communicate.What you'll take away from this episode:Why a beautiful website can still fail to bring in clientsThe difference between a brochure website and a story-driven, converting websiteWhy you are not the hero of your own story and who isThe core ingredients of a signature story that positions you as the guideHow getting your story right simplifies every other piece of your marketingIf you've ever thought "my website should be doing more work," this episode is the place to start.Connect with Mark & KatieWebsite: https://home.unforgetyourself.com/IG: https://instagram.com/unforgetyourselfPodcast: https://home.unforgetyourself.com/—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
    Show More Show Less
    33 mins
  • Ep. 71 | How AI Follow-Up Is Closing More Clients (SMS + Voice AI) with David Asarnow

    Ep. 71 | How AI Follow-Up Is Closing More Clients (SMS + Voice AI) with David Asarnow
    Mar 31 2026
    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesIf you're getting leads but not clients, the problem probably isn't your offer. It's what happens after someone raises their hand.I sat down with David Asarnow, founder of Business Nitrogen, who has helped his clients generate over $750 million in revenue. David has a sharp eye for where the real conversion bottlenecks are hiding, and in this conversation, he got specific about the systems that move people from "interested" to "I'm in."One of his clients had 30+ people register for a live event, seven commit, and only three show up. Before fixing anything else, David fixed that. The result? A simple AI-powered SMS follow-up that asked one open-ended question and changed everything downstream.Here's what we cover:Why your show-up rate is a bigger problem than your lead quality, and what to fix firstHow a simple AI text message after opt-in can double event attendance without extra ad spendThe way David uses voice AI to book appointments and qualify leads before a human ever gets on the phoneWhy making it harder to book a call with you actually improves client qualityThe one thing coaches and consultants should do more of to generate consistent, warm leadsIf you've been wondering why your funnel looks good on paper but isn't producing clients, this episode is worth a listen.Meet David AsarnowDavid Asarnow helps businesses bridge the gap between attention and revenue. As CEO of Business Nitrogen, he’s generated over $750 million in client revenue by building systems that convert clicks into clients through clear messaging, smart follow-up, and applied Awww.davidasarnow.comwww.businessnitrogen.aiFacebook - https://www.facebook.com/RealDavidAsarnowInstagram - https://www.instagram.com/realdavidasarnowLinkedin - https://www.linkedin.com/in/davidasarnow/—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
    Show More Show Less
    35 mins
  • Ep. 70 | 5 Real StoryBrand Website Examples That Get Clients (2026)

    Ep. 70 | 5 Real StoryBrand Website Examples That Get Clients (2026)
    Mar 24 2026
    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesMost visitors decide whether to stay on your website in about five seconds. If your hero section doesn't immediately tell them they're in the right place, they're gone before they ever read what you actually offer.In this episode, I walk through five real client wireframes live, pointing out what's working, what's not, and the specific mistakes I see coaches make over and over again. This is part one of a three-part series, and today we're focusing on the two sections that do the heaviest lifting on your entire site: the hero section and the problem section.Here's what I cover:Why your hero section functions like a freeway billboard and how to write it with that same simplicity and speedThe three most common hero section mistakes coaches make (including the one that accidentally kicks your visitor out of the story entirely)Why naming only the external problem isn't enough and how to pair it with the internal problem so your visitor thinks "how does she know exactly what I'm going through?"Real wireframe examples from five actual clients, including the call to action tweak that doubled one client's assessment signups overnightA practical audit you can run on your own website right now to find the gapsIf your homepage isn't converting the way you hoped, there's a good chance the answer is in these two sections.—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
    Show More Show Less
    26 mins
  • Ep. 69 | StoryBrand Your Coaching Business: Getting Started as a New Coach with Mindy Shotwell

    Ep. 69 | StoryBrand Your Coaching Business: Getting Started as a New Coach with Mindy Shotwell
    Mar 17 2026
    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if the real reason your coaching business feels hard is because your message still feels fuzzy? In this episode, I sit down with Mindy Shotwell as she works through the early stages of building her coaching business using the StoryBrand framework. If you’ve ever struggled to explain what you do, who you help, or why your work matters, this conversation will feel very familiar.Why clarity is often the missing piece for a new coach, not talentHow to stop using vague language and start naming the real problem you solveWhat it looks like to build a coaching business with a stronger message, more confidence, and a clearer path forwardSubscribe and listen if you’re ready to build a StoryBrand coaching business that actually connects.—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
    Show More Show Less
    50 mins
  • Ep. 68 | How to Write a Signature Story That Gets Coaching Clients with Rachel Feldman

    Ep. 68 | How to Write a Signature Story That Gets Coaching Clients with Rachel Feldman
    Mar 10 2026

    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


    If your website feels like a digital brochure instead of a client-converting tool, this episode will shift how you think about story forever.


    In this conversation with Rachel Feldman, I break down what a Signature Story really is and why it’s the foundation of a coaching website that actually books calls. Most coaches make themselves the hero of their own story. That’s the mistake.


    Your client is the hero. You are the guide.


    When you position yourself correctly using the StoryBrand framework, everything changes. Your messaging gets clearer. Your website builds trust. And your marketing starts working without constant posting.


    We also talk about:

    • Why one core story can power your entire marketing strategy

    • How to structure your homepage so it converts

    • Whether coaches really need a website in 2026

    • Why funnels without a story fall flat


    If you want a website that attracts the right clients and repels the wrong ones, this episode is your starting point.


    Connect with Rachel Feldman

    https://rachelafeldman.com/

    https://instagram.com/rachelafeldman

    https://www.youtube.com/@yourhealthcoachbiz


    —

    Connect with Kris

    Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

    Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

    Instagram: https://instagram.com/reddoorstory

    Facebook: https://facebook.com/reddoorportland

    LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

    Apple: https://bit.ly/clickpodcastapple

    Spotify: https://bit.ly/clickpodcastspotify

    YouTube: https://bit.ly/clickpodcastyoutube
    Show More Show Less
    34 mins
  • Ep. 67 | Enneagram for Leadership: How Founders Can Align Teams and Lead with Confidence with Ali Dunn

    Ep. 67 | Enneagram for Leadership: How Founders Can Align Teams and Lead with Confidence with Ali Dunn
    Mar 3 2026
    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesAre you leading your team the way they actually want to be led?If you feel like you’re constantly over-explaining, over-carrying, or over-functioning just to keep things moving, this episode is going to shift everything.In this conversation, leadership coach and Enneagram expert Ali Dunn breaks down how understanding motivation, not behavior, can transform the way you lead. We talk about why some teams struggle with alignment, how different personality types respond to feedback, and what founders need to know about burnout, imposter syndrome, and boundaries.If you’ve ever thought, “Why isn’t my team executing without me?” this is for you.In this episode, we cover:What the Enneagram actually measures and why it matters for leadershipHow to motivate different personality types without managing everyone the same wayThe hidden connection between burnout, perfectionism, and founder identitySubscribe to the podcast so you never miss an episode designed to help you lead with clarity and confidence.Meet Ali DunnAli Dunn is a leadership coach, speaker, and certified IEQ9 Enneagram facilitator who helps ambitious founders and executives unlock motivation, rewire their work mindset, and lead successful, sustainable businesses. A former Bay Area sales executive, she mixes deep self-awareness with no-fluff leadership tools that drive growth without the grind.https://www.alidunn.com/https://www.instagram.com/enneagrambyali/https://www.linkedin.com/in/alidunncoach/https://substack.com/@enneagrambyali—Book a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesConnect with Krishttps://instagram.com/reddoorstoryhttps://facebook.com/reddoorportlandhttps://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
    Show More Show Less
    36 mins