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Freedom Formula Podcast

Freedom Formula Podcast

By: Shane Da Costa
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About this listen

Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.


In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.


Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.


You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.


If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.


Because freedom is a choice.



© 2025 Freedom Formula Podcast
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Fundamental Rule Behind Sales Training That Almost Everyone Ignores (and it costs millions)
    Dec 11 2025

    ✅ Ready to learn the truth about money and freedom?

    👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere:

    https://freedomacademy.com.au/freedom-academy-apply-page ————————————

    Jack Rocky is a sales performance expert known for building high-performance sales teams and helping businesses generate millions in revenue.

    In our chat today, Jack breaks down what actually separates average sales teams from elite revenue machines — and why most organisations never scale past “good enough.” This conversation goes deeper than scripts and tactics. Jack explains how standards, discipline, leadership, and identity shape sales performance at every level, and why the best sales teams operate like professional athletes, not freelancers chasing commissions.

    Inside this episode, you’ll learn:

    • The real difference between good sales teams and elite sales machines

    • Why standards matter more than motivation in sales performance

    • How discipline and structure create predictable revenue

    • What most leaders get wrong when building sales teams

    • How accountability and culture drive long-term results

    • Why freedom in sales comes from systems, not shortcuts

    If you’re building a sales team, leading closers, or want to operate at a higher level in sales and business, this episode delivers the principles that actually create scale, leverage, and freedom.

    No fluff.

    No hype.

    Just what works.

    ————————————

    Follow Us On:

    Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/)

    Facebook: / https://www.facebook.com/shanedacostaofficial/ ————————————

    Follow Jack on: https://www.instagram.com/jackrockyjr

    -

    Get weekly tips and insights on scaling your business:

    https://relentlessentrepreneur.com.au/email-optin

    -

    Follow Shane on social media:

    Facebook https://www.facebook.com/shanedacostaofficial

    Instagram https://www.instagram.com/shanedacosta_official

    Show More Show Less
    1 hr and 20 mins
  • The Simple Rule That Turns Ordinary Gym Owners Into Exceptional Leaders
    Dec 7 2025

    ✅ Ready to learn the truth about money and freedom? 👇

    Join the waitlist for *Freedom Academy* – build a remote sales career and earn $10k–$30k/month in commissions from anywhere:
    https://freedomacademy.com.au/freedom-academy-apply-page

    ————————————

    Dan Henderson, a is a world-class coach in mastery, leadership and human performance.

    Today we unpack the real reasons people stay stuck at the same level year after year — and the identity, standards and mindset required to finally break through.

    Dan explains why most men hit the same ceiling over and over, how your “success thermostat” quietly resets your life back to the level you feel safe at, and why your business, your body and your results will never outgrow the identity you’re operating from. This conversation strips away the myths of motivation and dives into what actually creates long-term growth: proximity, skill acquisition, discipline, and learning to play the long game.

    Inside this episode:

    * Why your identity, not your strategy, is your biggest bottleneck
    * How your “baseline temperature” dictates your income, habits and outcomes
    * The hidden beliefs sabotaging your money decisions
    * How to step out of the technician mindset and into real leadership
    * The 4H Framework (Heart, Head, Hands, How) and how it rewires your life
    * Why most people collapse right before they break through
    * The role proximity plays in who you become
    * Why mastery requires patience, standards and the courage to raise your ceiling

    If you’re ready to operate at a higher level — as a man, a leader, a business owner, or a human — this episode will challenge your thinking and reset your standard. It’s practical, it’s sharp, and it forces you to see where you’re holding yourself back… and exactly how to break through it.

    ————————————

    Follow Us On:

    Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/)

    Facebook: / https://www.facebook.com/shanedacostaofficial/

    ————————————

    Follow Dan on:

    https://www.instagram.com/coachdanhenderson

    -

    Get weekly tips and insights on scaling your business:

    https://relentlessentrepreneur.com.au/email-optin

    -

    Follow Shane on social media:

    Facebook https://www.facebook.com/shanedacostaofficial

    Instagram https://www.instagram.com/shanedacosta_official

    Show More Show Less
    59 mins
  • The 5 Pillars That Are Turning Average Modern Men Into Savage Leaders
    Dec 1 2025

    ✅ Ready to learn the truth about money and freedom? 👇

    Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page

    ————————————

    Rhys Brooks is a men’s performance coach known for helping men take back control of their life, rebuild their identity, and operate from real strength instead of chaos.

    Today’s conversation isn’t about feelings or surface-level motivation. This is about the truth modern men have forgotten - and the standards that rebuild power, direction and freedom.

    Rhys breaks down why so many men drift through life on autopilot, why discipline matters more now than ever, and the mindset traps that keep men weak, reactive and overwhelmed.

    He explains the difference between a man who leads his life and a man who survives it, the role identity plays in every decision you make, and how to build a foundation that doesn’t crumble the second life gets hard.

    Inside this episode:

    • Why most modern men are living life on “default mode”

    • The standards that turn men into leaders rather than passengers • How discipline becomes the pathway to real freedom

    • The identity shift every man must make if he wants power and direction

    • Why comfort is destroying men faster than adversity ever could

    • How to take ownership of your life and operate with clarity

    • The difference between strength that looks good and strength that lasts

    If you’re a man who wants to raise your standards, build a stronger identity, and create a life you’re actually proud to lead, this episode will hit differently.

    It’s straightforward, it’s honest, and it’s the reminder every man needs to hear.

    ————————————

    Follow Us On:

    Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/)

    Facebook: / https://www.facebook.com/shanedacostaofficial/ ————————————

    Follow Rhys on: https://www.instagram.com/brooks_performance

    -

    Get weekly tips and insights on scaling your business:

    https://relentlessentrepreneur.com.au/email-optin

    -

    Follow Shane on social media:

    Facebook https://www.facebook.com/shanedacostaofficial

    Instagram https://www.instagram.com/shanedacosta_official

    Show More Show Less
    1 hr and 7 mins
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