Episodes

  • Bonus Coaching with Casey - Part 1

    Bonus Coaching with Casey - Part 1
    Dec 23 2025
    In this episode of The Fractional CMO Show, Casey opens up a raw coaching call with people who aren't fractional CMOs yet—but want to be. These are agency owners tired of the hamster wheel, strategists stuck doing execution, and full-time employees wondering if this fractional thing is actually real. Casey coaches through real deals happening this week: Eric transitioning from agency to targeting private equity exits, Roxy discovering clients keep telling her she's a "really strong strategist" but she's drowning in execution, Paul pitching a $30M company, and Ernesto trying to find IVF clinic owners who want marketing leadership instead of just need it. The conversation cuts through the noise—stop pitching, stop discounting, start having curious conversations that make fractional CMO services the obvious solution. Key Topics Covered: -The 3-5 client rule: Three is ideal—more clients means mixing up names like dating multiple people at once -Financial structure: Client pays your fee directly (~$9,700 of $10K), then separately pays for the team you build -Luxury pricing: They should say "that makes sense" not "can you discount?" -Warm outreach: Share your shift, ask "who should I meet?" not "will you hire me?" -The exit conversation: Surface if they're selling in 2 years—they won't tell their team but they'll tell you -Never pitch, discover: Ask questions until fractional CMO is obvious, then "what questions do you have?" -Agency owners can transition without shutting down—fractional work is separate -Discounting kills relationships: Clients who negotiate once nickel-and-dime forever -Find people who want to grow: Show them you're the bridge—they don't need to know fractional CMO exists yet 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with… Eric Lessman: https://www.linkedin.com/in/ericlessman/ Roxy Jahangeri: https://www.linkedin.com/in/roxyjahangeri/ Paul June: https://www.linkedin.com/in/pauljune/ Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
    Show More Show Less
    1 hr and 1 min
  • A Roundtable of Women, Succeeding as Fractional CMOs: Part 2

    A Roundtable of Women, Succeeding as Fractional CMOs: Part 2
    Dec 16 2025
    In this episode of The Fractional CMO Show, Casey continues the conversation with a dozen successful women from the CMOx accelerator boardroom. This is part two of a webinar series where these fractional CMOs get real about building six-figure practices on their own terms. These aren't beginners. These are women commanding $10K+ monthly retainers, managing teams of 30+ people across multiple clients, and turning down full-time job offers even when they didn't have paying clients yet. They come from automotive, financial services, SaaS, climate tech, life sciences, and consumer brands. The conversation digs into pricing psychology, imposter syndrome, getting ghosted by prospects, why portfolio obsession is a waste of time, and the counterintuitive truth that higher-paying clients are actually less demanding. Casey laser coaches through some tough questions about what's really holding people back from charging what they're worth and claiming the expert position they've already earned. Key Topics Covered: -Why higher-paying clients are less demanding and require less "keyboard time" while creating bigger impact -Stop competing on price—establish your rate and find clients who pay it, not clients you have to convince -Corporate conditioning taught you the finish line always moves—fractional work means you set the standards -You're not competing with other fractionals—your success lives in relationships with 20-50 people over your lifetime -Getting ghosted isn't personal until they explicitly say no—keep following up with creative persistence -Pitch decks are overrated—sell the bespoke solution, not a menu of services -Some deals close in a day, others take a year of showing up consistently in someone's world -Who's a good fit: committed, coachable, vulnerable people willing to do the work and hear no​​​​​​​​​​​​​​​​ 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with… Courtney Joaquin: https://www.toomuchconsulting.com/ Stacie Dauffenbach: https://www.linkedin.com/in/staciedauffenbach/ Lisa Ortscheid: https://www.driving4ward.com/ Mandy MacPhee: ca.linkedin.com/in/mandymacphee Laura Bassett: https://www.linkedin.com/in/lauralbassett/ Christy Poulos: https://www.linkedin.com/in/christinepoulos/ Lisa Perry: https://www.linkedin.com/in/lisaperrymarketing/ Brandi Tindall: https://www.branditindall.com/ Jessie Peters: https://www.linkedin.com/in/jessie-peters/ Erin McMahon: https://erin-mcmahon.mykajabi.com/ Lauren Howard: https://www.laurenmhoward.work/ Kim Snell: https://www.linkedin.com/in/kimsnell-ceo Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
    Show More Show Less
    53 mins
  • A Roundtable of Women, Succeeding as Fractional CMOs: Part 1

    A Roundtable of Women, Succeeding as Fractional CMOs: Part 1
    Dec 9 2025
    In this episode of The Fractional CMO Show, a dozen women from the CMOx accelerator boardroom come together to share their real experiences building successful fractional CMO practices. This is part one of a two-part series that started when member Courtney challenged Casey's solo episode—pointing out there was a whole perspective he couldn't see. These aren't theoretical success stories. These are women pulling in $10K+ per month in recurring revenue, with at least two hitting $50,000 months in November. They come from wildly different backgrounds: automotive, financial services, SaaS, climate tech, life sciences, and consumer brands. The group dig into what it's actually like—the double standards, the over-apologizing, the tendency to work above contract and undercharge, the corporate conditioning that taught them to fight for a seat at the table and then second-guess everything once they got there. But this isn't a grievance session. It's about what's possible on the other side: no politics, choosing your clients, charging what you're worth, and showing up as the expert you always were without making yourself smaller. Key Topics Covered: Why women undercharge and go "far above and beyond" contracts—and the conditioning behind it -The "too direct" double bind: male colleagues say it, they're leaders—you say it, you're a bitch -Your ideas get ignored until a guy repeats them five minutes later -Why clients let fractionals challenge them but shut down internal employees saying the exact same thing -The confidence gap: men apply at 30%, women wait for 90%—time to close it -Stop apologizing for things that aren't yours -As a fractional, you get to fire bad clients and set real boundaries—something full-time never allowed 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with… Courtney Joaquin: https://www.toomuchconsulting.com/ Stacie Dauffenbach: https://www.linkedin.com/in/staciedauffenbach/ Lisa Ortscheid: https://www.driving4ward.com/ Mandy MacPhee: ca.linkedin.com/in/mandymacphee Laura Bassett: https://www.linkedin.com/in/lauralbassett/ Christy Poulos: https://www.linkedin.com/in/christinepoulos/ Lisa Perry: https://www.linkedin.com/in/lisaperrymarketing/ Brandi Tindall: https://www.branditindall.com/ Jessie Peters: https://www.linkedin.com/in/jessie-peters/ Erin McMahon: https://erin-mcmahon.mykajabi.com/ Lauren Howard: https://www.laurenmhoward.work/ Kim Snell: https://www.linkedin.com/in/kimsnell-ceo Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
    Show More Show Less
    1 hr and 1 min
  • The REAL Reason You Didn't Close That Fractional CMO Client

    The REAL Reason You Didn't Close That Fractional CMO Client
    Dec 2 2025

    In this episode of The Fractional CMO Show, Casey Stanton breaks down exactly why deals fall apart—and why most of the time, it's not about you. Drawing from Eugene Schwartz's Breakthrough Advertising, Casey walks through the stages of prospect awareness and reveals the harsh truth: 20% of deals will never close, 20% are laydowns, and 60% require serious follow-up. He shares real stories from the field—prospects who ghosted after great calls, a doctor who chose a $500 AI tool over a fractional CMO, and deals that stalled despite perfect chemistry.

    Casey gets into the psychology of the sale: problem awareness, motivation, timing, and budget—and how to know when a "no" has nothing to do with your skills. He shares his own low points, like selling his car the day before a payment was due while rebuilding his business, and explains how staying steady and relentless—even when desperate—is what separates fractional CMOs who thrive from those who struggle.

    Key Topics Covered:


    -The stages of prospect awareness and why deals die before you pitch

    -Problem-aware but unmotivated prospects—and when to let them go

    -Why your pricing conversation should end with "that makes sense"

    -Getting to yes or no: why "maybe" and ghosting kill your pipeline

    -Staying steady and relentless even when you need the sale​​​​​​​​​​​​​​​​



    🌟 Take the First Step Toward Growth with CMOx 🌟

    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

    📅 Schedule your call today:

    👉 CMOx.com/call

    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!



    🤝 Join the Fractional CMO Community 🤝

    Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

    👉 CMOx.com/community

    Looking forward to seeing you inside! 🚀



    🎙️ Stay Ahead with the Fractional CMO Show 🎙️

    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

    👉 CMOx.com/podcast

    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

    👉 FractionalCMOShow.com

    Subscribe today and start leveling up your marketing game!



    📚 Master the Game with These Must-Read Books 📚

    Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

    The Fractional CMO Method

    Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

    👉 CMOx.com/book

    Find Your CMO

    Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

    👉 CMOx.com/find-your-cmo

    Start reading and take control of your marketing future.



    Connect with Casey Stanton:

    LinkedIn: https://www.linkedin.com/in/caseystanton/

    Website: https://caseystanton.com/
    Show More Show Less
    47 mins
  • What Implementation Work a Fractional CMO Should Do

    What Implementation Work a Fractional CMO Should Do
    Nov 25 2025

    In this episode of The Fractional CMO Show, Casey Stanton dives into what it really means to work as a fractional CMO—and why sometimes that means rolling up your sleeves and doing the work yourself. He's pulling from years of real client experience, from managing multi-million-dollar launches to helping clients navigate gaps in their teams, and he's calling out the patterns he sees: overextending yourself, letting scope creep happen, and trying to do everything instead of delegating strategically.

    Casey shares straight-up stories from his work—like stepping in when a key team member's paternity leave threatened a project, or designing a custom data workflow to connect a client's CRM systems. These examples show the fine line between having fun, experimenting, and solving problems that only you can solve as a CMO.

    Key Topics Covered:


    -How to handle scope creep without burning out

    -When it makes sense to roll up your sleeves—and when to delegate

    -Building systems and teams to work smarter, not harder

    -Using curiosity and play to maintain an edge and stay sharp

    -Leading through hard times, not just easy wins

    -Structuring fractional CMO engagements for maximum impact

    -Why fewer clients and bigger problems equal better outcomes and higher fees



    🌟 Take the First Step Toward Growth with CMOx 🌟

    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

    📅 Schedule your call today:

    👉 CMOx.com/call

    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!



    🤝 Join the Fractional CMO Community 🤝

    Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

    👉 CMOx.com/community

    Looking forward to seeing you inside! 🚀



    🎙️ Stay Ahead with the Fractional CMO Show 🎙️

    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

    👉 CMOx.com/podcast

    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

    👉 FractionalCMOShow.com

    Subscribe today and start leveling up your marketing game!



    📚 Master the Game with These Must-Read Books 📚

    Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

    The Fractional CMO Method

    Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

    👉 CMOx.com/book

    Find Your CMO

    Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

    👉 CMOx.com/find-your-cmo

    Start reading and take control of your marketing future.



    Connect with Casey Stanton:

    LinkedIn: https://www.linkedin.com/in/caseystanton/

    Website: https://caseystanton.com/
    Show More Show Less
    38 mins
  • For Women Only (Guys, Skip This One)

    For Women Only (Guys, Skip This One)
    Nov 18 2025
    In this episode of The Fractional CMO Show, Casey Stanton speaks directly to women in the marketing world who want to step into the fractional CMO role but often hold themselves back. Drawing from coaching over 200 women inside the Accelerator, Casey highlights the recurring patterns he sees — undercharging, over-justifying, second-guessing their expertise, and hesitating to bring in outside specialists. He walks through the dangers of discounting, the importance of choosing clients who can afford real marketing investment, and how to step into a CEO-level mindset where you orchestrate talent rather than trying to do everything yourself. From understanding EBITDA constraints to leveraging micro-experts on Upwork, Casey gives women a roadmap for charging premium rates and positioning themselves as strategic leaders. Whether you're a marketer trying to break out of "doer" mode or a fractional CMO struggling to own your value, this episode offers the mindset, frameworks, and permission you need to finally step into the role with confidence. Key Topics Covered: - Why Casey recorded this message specifically for women fractional CMOs - The pricing gap: why women tend to undercharge and overexplain - How to set rates based on the life you want, not what clients expect - The difference between declaring your price vs. justifying your price - How money stories and morality distort pricing decisions - Why you should only work with clients who can afford both you and a real marketing budget - The dangers of taking on low-EBITDA or discount clients - Leadership vs. strategy vs. implementation — and why implementation traps women - Why hiring experts is not a threat, but a superpower - How confidence is created through intention, not credentials - Using Upwork and micro-experts to multiply your effectiveness - Selling future outcomes instead of tactical deliverables - When to walk away from clients who cannot support growth 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
    Show More Show Less
    1 hr
  • The Secret to Making it as a Fractional CMO is FUN

    The Secret to Making it as a Fractional CMO is FUN
    Nov 12 2025

    In this episode of The Fractional CMO Show, Casey dives into the secret to thriving long-term as a fractional CMO: having fun. He shares why commitment and consistency matter, but also why enjoying the work you do is what fuels creativity, engagement, and lasting success.

    Drawing on his own experiences — from conversations with Jeff Walker, the enduring "Launch Guy," to experimenting with vibe coding, AI, and creative marketing projects — Casey shows how curiosity and play can lead to innovation and new opportunities. He explains why marketers who constantly reinvent themselves often burn out, and why committing to your craft while keeping it playful can help you solve bigger problems, create higher-value client relationships, and enjoy the journey along the way.

    Throughout the episode, Casey offers practical ways to bring fun into your work, whether that's experimenting with marketing strategies, pricing creatively, or just nerding out on the aspects of marketing that excite you most. This episode is a reminder that the most successful fractional CMOs are those who treat their career like a game — where engagement, joy, and curiosity drive both impact and income.

    Whether you're a seasoned fractional CMO or just starting out, this episode will help you rediscover the joy in your work, innovate without pressure, and create a career that's both high-performing and enjoyable.

    Key Topics Covered:

    - Why commitment and consistency are essential for long-term success

    - Lessons from Jeff Walker on staying focused and building enduring expertise

    - The danger of constant reinvention and chasing short-term wins

    - How "play" and curiosity fuel innovation and learning

    - Turning your marketing interests into fun experiments that enhance skills

    - Bringing joy and energy into client work, pricing, and problem-solving

    - Why being playful attracts clients, collaborators, and opportunities

    - How fun amplifies engagement, mastery, and long-term success

    🌟 Take the First Step Toward Growth with CMOx 🌟

    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

    📅 Schedule your call today:
    👉 CMOx.com/call

    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!

    🤝 Join the Fractional CMO Community 🤝

    Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

    👉 CMOx.com/community

    Looking forward to seeing you inside! 🚀

    🎙️ Stay Ahead with the Fractional CMO Show 🎙️

    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

    👉 CMOx.com/podcast

    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

    👉 FractionalCMOShow.com

    Subscribe today and start leveling up your marketing game!

    📚 Master the Game with These Must-Read Books 📚

    Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

    The Fractional CMO Method
    Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

    👉 CMOx.com/book

    Find Your CMO
    Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like — and how to find the right fit.

    👉 CMOx.com/find-your-cmo

    Start reading and take control of your marketing future.

    Connect with Casey Stanton:

    LinkedIn: https://www.linkedin.com/in/caseystanton/
    Website: https://caseystanton.com/
    Show More Show Less
    49 mins
  • How Real Fractional CMOs are Getting Rich Slowly

    How Real Fractional CMOs are Getting Rich Slowly
    Nov 4 2025
    In this episode of The Fractional CMO Show, Casey Stanton breaks down what it really looks like to "get rich slowly" as a fractional CMO—and why that's a far better goal than chasing quick wins or sprinting toward burnout. Drawing from real stories inside the Accelerator, Casey shares how members like Lisa, Ben, Sean, and Jennifer are building long-term, stable income by focusing on the fundamentals: selling high-value strategy (not cheap implementation), staying committed to a niche, and showing up with consistency and leadership—especially on their worst days. You'll hear how to move from overworked agency life to a calm, predictable business where one or two great clients can replace an entire salary. Casey unpacks what makes a "morally neutral or positive" business, how to price your work confidently, and why the right long-term contracts can eliminate money stress altogether. Along the way, he reminds us that freedom doesn't come from adrenaline or chasing every shiny offer—it comes from depth, focus, and relationships that compound over time. Whether you're just starting your fractional journey or ready to slow down and scale up, this episode is your roadmap to building wealth the sustainable way—one good client, one good contract, and one good year at a time. Key Topics Covered: -Why "getting rich slowly" is the real path to lasting success -The danger of chasing quick wins and constant reinvention -How long-term contracts create calm, predictable income -The shift from implementer to true marketing leader -Building a business that works even on your worst days -Why simplicity and focus outperform endless hustle -The power of working with "morally positive" clients -How real freedom comes from discipline and depth -What it means to grow steadily instead of sprinting to burnout -The mindset that turns short-term chaos into long-term wealth 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
    Show More Show Less
    36 mins