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Fractional CMO Show

Fractional CMO Show

By: Casey Stanton
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 Marketers of the world! Why do we work hard to solve small problems? Why do we reinvent ourselves and our clients over and over, and why are we giving away marketing strategy for free? With advancements in AI, we’re all seeing the marketing department shrink from the bottom-up and companies need YOU to serve them as their Fractional Chief Marketing Officer. It’s time to solve bigger problems and bring home bigger paychecks. It’s time to create the lifestyle we deserve, and to make a greater impact. This is the Fractional CMO Show and I’m Casey Stanton. Join me as we explore this growing industry and learn to Solve Bigger Problems as marketing leaders The Fractional CMO Show is sponsored by CMOx, the number one company to teach you how to attract, convert and serve high-paying Fractional CMO clients on your terms.Copyright 2025 All rights reserved. Career Success Economics Marketing Marketing & Sales
Episodes
  • A Day in the Life of a Fractional CMO

    A Day in the Life of a Fractional CMO
    Sep 9 2025
    In this episode of The Fractional CMO Show, Casey Stanton takes you inside a real “day in the life” of a fractional CMO—pulling back the curtain on what it actually looks like to serve clients at the highest level without burning out. He explains why Mondays are heavy, Fridays are light, and why designing your week this way gives you both structure and freedom. Casey also digs into the mindset shift that separates successful CMOs from those stuck playing small: delegating everything except leadership, building teams around encouragement and outcomes, and practicing the lost art of predicting the future. He shares why solving bigger problems is the only path to higher pay and deeper impact—and why asymmetric upside deals (equity, phantom stock, revenue share) are often worth more than cash retainers alone. You’ll hear why the best Fractional CMOs aren’t micromanagers but vision-setters, why niching down unlocks real earning potential, and why this moment—amidst AI-driven marketing shakeups—is the perfect time to step into this role. Key Topics Covered: What a “day in the life” really looks like for a fractional CMO Why Mondays should be heavy and Fridays should be free How to delegate everything except leadership Building teams through encouragement and outcome-based management Creating bonus structures that foster collaboration and ownership The three pillars of great fractional leadership: solve bigger problems, delegate, predict the future Why niching down multiplies your value and credibility How to structure asymmetric upside deals (beyond retainers) Why now is the best time to enter the fractional CMO space 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
    Show More Show Less
    23 mins
  • Grow Your Authority and Income as a Fractional CMO

    Grow Your Authority and Income as a Fractional CMO
    Sep 2 2025

    In this episode of The Fractional CMO Show, Casey Stanton gets deeply personal—sharing how his father’s passing revealed the true freedom that comes with fractional leadership. He unpacks why building teams around trust, grace, and outcomes—not hours logged—creates a business that keeps moving even when life interrupts. Casey also walks through a counterintuitive client story: why niching down matters for outreach, but why you should never turn away an opportunity when it lands in your lap. And he makes the case for charging based on risk—not just revenue—so you stop underselling your expertise and start playing at the level your clients actually need.

    You’ll hear why the best fractional CMOs aren’t micromanagers but vision-setters, why specificity beats generalism when you’re building authority, and why premium pricing is the only way to align yourself with businesses that take growth seriously.

    Key Topics Covered:

    -The freedom fractional work provides during life’s hardest seasons

    -How absence can force teams to innovate and self-direct

    -Why outcome-based leadership beats hours-based management

    -The hidden downside of being a generalist CMO

    -Why you should niche for outreach but say yes to unexpected opportunities

    -Pricing based on risk vs. seed funding or revenue numbers

    -How premium positioning attracts clients who want to win big

    -The mindset shift that separates high-value CMOs from those stuck playing small



    🌟 Take the First Step Toward Growth with CMOx 🌟

    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

    📅 Schedule your call today:

    👉 CMOx.com/call

    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!



    🤝 Join the Fractional CMO Community 🤝

    Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

    👉 CMOx.com/community

    Looking forward to seeing you inside! 🚀



    🎙️ Stay Ahead with the Fractional CMO Show 🎙️

    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

    👉 CMOx.com/podcast

    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

    👉 FractionalCMOShow.com

    Subscribe today and start leveling up your marketing game!



    📚 Master the Game with These Must-Read Books 📚

    Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

    The Fractional CMO Method

    Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

    👉 CMOx.com/book

    Find Your CMO

    Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

    👉 CMOx.com/find-your-cmo

    Start reading and take control of your marketing future.



    Connect with Casey Stanton:

    LinkedIn: https://www.linkedin.com/in/caseystanton/

    Website: https://caseystanton.com/
    Show More Show Less
    40 mins
  • How to Prepare for Your Best Year Yet

    How to Prepare for Your Best Year Yet
    Aug 19 2025

    In this episode of The Fractional CMO Show, Casey Stanton lays down a wake-up call for marketers entering 2026. He explores the biggest trends reshaping the industry—from the over-adoption of AI and reliance on “black box” tools, to the fast-fashion era of SaaS and the rise of fractional leadership. Casey warns against outsourcing your thinking to AI, chasing shortcuts, or splitting your focus between a job hunt and fractional work. Instead, he challenges you to commit, pick a niche, and start talking to strangers—because the money you want is in their pockets.

    You’ll hear why Q4 is the most important time to build momentum, how to avoid undervaluing your expertise, and why the best fractional CMOs stop chasing “one trick” solutions and instead build real businesses through grit, clarity, and conviction.

    Key Topics Covered:

    - The hidden dangers of over-adopting AI in marketing and strategy

    - Why “black box” tools can erode your fundamentals

    - The fast-fashion SaaS trend—and why most of it is “beautiful garbage”

    - The rise of fractional roles across the C-suite

    - Why consultants fade but fractional CMOs stick

    - What you must ignore in 2026: seasonality, job reports, and reputation-killing AI shortcuts

    -The power of niches and why they make you unforgettable

    - Why all the money you want is in strangers’ pockets—and how to go get it

    🌟 Take the First Step Toward Growth with CMOx 🌟

    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

    📅 Schedule your call today:

    👉 CMOx.com/call

    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!



    🤝 Join the Fractional CMO Community 🤝

    Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

    👉 CMOx.com/community

    Looking forward to seeing you inside! 🚀



    🎙️ Stay Ahead with the Fractional CMO Show 🎙️

    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

    👉 CMOx.com/podcast

    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

    👉 FractionalCMOShow.com

    Subscribe today and start leveling up your marketing game!



    📚 Master the Game with These Must-Read Books 📚

    Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

    The Fractional CMO Method

    Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

    👉 CMOx.com/book

    Find Your CMO

    Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

    👉 CMOx.com/find-your-cmo

    Start reading and take control of your marketing future.



    Connect with Casey Stanton:

    LinkedIn: https://www.linkedin.com/in/caseystanton/

    Website: https://caseystanton.com/
    Show More Show Less
    57 mins
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