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Fractional CMO Show

Fractional CMO Show

By: Casey Stanton
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 Marketers of the world! Why do we work hard to solve small problems? Why do we reinvent ourselves and our clients over and over, and why are we giving away marketing strategy for free? With advancements in AI, we're all seeing the marketing department shrink from the bottom-up and companies need YOU to serve them as their Fractional Chief Marketing Officer. It's time to solve bigger problems and bring home bigger paychecks. It's time to create the lifestyle we deserve, and to make a greater impact. This is the Fractional CMO Show and I'm Casey Stanton. Join me as we explore this growing industry and learn to Solve Bigger Problems as marketing leaders The Fractional CMO Show is sponsored by CMOx, the number one company to teach you how to attract, convert and serve high-paying Fractional CMO clients on your terms.Copyright 2025 All rights reserved. Career Success Economics Marketing Marketing & Sales
Episodes
  • Bonus Coaching with Casey - Part 1

    Bonus Coaching with Casey - Part 1
    Dec 23 2025
    In this episode of The Fractional CMO Show, Casey opens up a raw coaching call with people who aren't fractional CMOs yet—but want to be. These are agency owners tired of the hamster wheel, strategists stuck doing execution, and full-time employees wondering if this fractional thing is actually real. Casey coaches through real deals happening this week: Eric transitioning from agency to targeting private equity exits, Roxy discovering clients keep telling her she's a "really strong strategist" but she's drowning in execution, Paul pitching a $30M company, and Ernesto trying to find IVF clinic owners who want marketing leadership instead of just need it. The conversation cuts through the noise—stop pitching, stop discounting, start having curious conversations that make fractional CMO services the obvious solution. Key Topics Covered: -The 3-5 client rule: Three is ideal—more clients means mixing up names like dating multiple people at once -Financial structure: Client pays your fee directly (~$9,700 of $10K), then separately pays for the team you build -Luxury pricing: They should say "that makes sense" not "can you discount?" -Warm outreach: Share your shift, ask "who should I meet?" not "will you hire me?" -The exit conversation: Surface if they're selling in 2 years—they won't tell their team but they'll tell you -Never pitch, discover: Ask questions until fractional CMO is obvious, then "what questions do you have?" -Agency owners can transition without shutting down—fractional work is separate -Discounting kills relationships: Clients who negotiate once nickel-and-dime forever -Find people who want to grow: Show them you're the bridge—they don't need to know fractional CMO exists yet 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with… Eric Lessman: https://www.linkedin.com/in/ericlessman/ Roxy Jahangeri: https://www.linkedin.com/in/roxyjahangeri/ Paul June: https://www.linkedin.com/in/pauljune/ Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
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    1 hr and 1 min
  • A Roundtable of Women, Succeeding as Fractional CMOs: Part 2

    A Roundtable of Women, Succeeding as Fractional CMOs: Part 2
    Dec 16 2025
    In this episode of The Fractional CMO Show, Casey continues the conversation with a dozen successful women from the CMOx accelerator boardroom. This is part two of a webinar series where these fractional CMOs get real about building six-figure practices on their own terms. These aren't beginners. These are women commanding $10K+ monthly retainers, managing teams of 30+ people across multiple clients, and turning down full-time job offers even when they didn't have paying clients yet. They come from automotive, financial services, SaaS, climate tech, life sciences, and consumer brands. The conversation digs into pricing psychology, imposter syndrome, getting ghosted by prospects, why portfolio obsession is a waste of time, and the counterintuitive truth that higher-paying clients are actually less demanding. Casey laser coaches through some tough questions about what's really holding people back from charging what they're worth and claiming the expert position they've already earned. Key Topics Covered: -Why higher-paying clients are less demanding and require less "keyboard time" while creating bigger impact -Stop competing on price—establish your rate and find clients who pay it, not clients you have to convince -Corporate conditioning taught you the finish line always moves—fractional work means you set the standards -You're not competing with other fractionals—your success lives in relationships with 20-50 people over your lifetime -Getting ghosted isn't personal until they explicitly say no—keep following up with creative persistence -Pitch decks are overrated—sell the bespoke solution, not a menu of services -Some deals close in a day, others take a year of showing up consistently in someone's world -Who's a good fit: committed, coachable, vulnerable people willing to do the work and hear no​​​​​​​​​​​​​​​​ 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with… Courtney Joaquin: https://www.toomuchconsulting.com/ Stacie Dauffenbach: https://www.linkedin.com/in/staciedauffenbach/ Lisa Ortscheid: https://www.driving4ward.com/ Mandy MacPhee: ca.linkedin.com/in/mandymacphee Laura Bassett: https://www.linkedin.com/in/lauralbassett/ Christy Poulos: https://www.linkedin.com/in/christinepoulos/ Lisa Perry: https://www.linkedin.com/in/lisaperrymarketing/ Brandi Tindall: https://www.branditindall.com/ Jessie Peters: https://www.linkedin.com/in/jessie-peters/ Erin McMahon: https://erin-mcmahon.mykajabi.com/ Lauren Howard: https://www.laurenmhoward.work/ Kim Snell: https://www.linkedin.com/in/kimsnell-ceo Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
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    53 mins
  • A Roundtable of Women, Succeeding as Fractional CMOs: Part 1

    A Roundtable of Women, Succeeding as Fractional CMOs: Part 1
    Dec 9 2025
    In this episode of The Fractional CMO Show, a dozen women from the CMOx accelerator boardroom come together to share their real experiences building successful fractional CMO practices. This is part one of a two-part series that started when member Courtney challenged Casey's solo episode—pointing out there was a whole perspective he couldn't see. These aren't theoretical success stories. These are women pulling in $10K+ per month in recurring revenue, with at least two hitting $50,000 months in November. They come from wildly different backgrounds: automotive, financial services, SaaS, climate tech, life sciences, and consumer brands. The group dig into what it's actually like—the double standards, the over-apologizing, the tendency to work above contract and undercharge, the corporate conditioning that taught them to fight for a seat at the table and then second-guess everything once they got there. But this isn't a grievance session. It's about what's possible on the other side: no politics, choosing your clients, charging what you're worth, and showing up as the expert you always were without making yourself smaller. Key Topics Covered: Why women undercharge and go "far above and beyond" contracts—and the conditioning behind it -The "too direct" double bind: male colleagues say it, they're leaders—you say it, you're a bitch -Your ideas get ignored until a guy repeats them five minutes later -Why clients let fractionals challenge them but shut down internal employees saying the exact same thing -The confidence gap: men apply at 30%, women wait for 90%—time to close it -Stop apologizing for things that aren't yours -As a fractional, you get to fire bad clients and set real boundaries—something full-time never allowed 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with… Courtney Joaquin: https://www.toomuchconsulting.com/ Stacie Dauffenbach: https://www.linkedin.com/in/staciedauffenbach/ Lisa Ortscheid: https://www.driving4ward.com/ Mandy MacPhee: ca.linkedin.com/in/mandymacphee Laura Bassett: https://www.linkedin.com/in/lauralbassett/ Christy Poulos: https://www.linkedin.com/in/christinepoulos/ Lisa Perry: https://www.linkedin.com/in/lisaperrymarketing/ Brandi Tindall: https://www.branditindall.com/ Jessie Peters: https://www.linkedin.com/in/jessie-peters/ Erin McMahon: https://erin-mcmahon.mykajabi.com/ Lauren Howard: https://www.laurenmhoward.work/ Kim Snell: https://www.linkedin.com/in/kimsnell-ceo Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
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    1 hr and 1 min
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