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Fractional CMO Show

Fractional CMO Show

By: Casey Stanton
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 Marketers of the world! Why do we work hard to solve small problems? Why do we reinvent ourselves and our clients over and over, and why are we giving away marketing strategy for free? With advancements in AI, we're all seeing the marketing department shrink from the bottom-up and companies need YOU to serve them as their Fractional Chief Marketing Officer. It's time to solve bigger problems and bring home bigger paychecks. It's time to create the lifestyle we deserve, and to make a greater impact. This is the Fractional CMO Show and I'm Casey Stanton. Join me as we explore this growing industry and learn to Solve Bigger Problems as marketing leaders The Fractional CMO Show is sponsored by CMOx, the number one company to teach you how to attract, convert and serve high-paying Fractional CMO clients on your terms.Copyright 2025 All rights reserved. Career Success Economics Marketing Marketing & Sales
Episodes
  • How Real Fractional CMOs are Getting Rich Slowly

    How Real Fractional CMOs are Getting Rich Slowly
    Nov 4 2025
    In this episode of The Fractional CMO Show, Casey Stanton breaks down what it really looks like to "get rich slowly" as a fractional CMO—and why that's a far better goal than chasing quick wins or sprinting toward burnout. Drawing from real stories inside the Accelerator, Casey shares how members like Lisa, Ben, Sean, and Jennifer are building long-term, stable income by focusing on the fundamentals: selling high-value strategy (not cheap implementation), staying committed to a niche, and showing up with consistency and leadership—especially on their worst days. You'll hear how to move from overworked agency life to a calm, predictable business where one or two great clients can replace an entire salary. Casey unpacks what makes a "morally neutral or positive" business, how to price your work confidently, and why the right long-term contracts can eliminate money stress altogether. Along the way, he reminds us that freedom doesn't come from adrenaline or chasing every shiny offer—it comes from depth, focus, and relationships that compound over time. Whether you're just starting your fractional journey or ready to slow down and scale up, this episode is your roadmap to building wealth the sustainable way—one good client, one good contract, and one good year at a time. Key Topics Covered: -Why "getting rich slowly" is the real path to lasting success -The danger of chasing quick wins and constant reinvention -How long-term contracts create calm, predictable income -The shift from implementer to true marketing leader -Building a business that works even on your worst days -Why simplicity and focus outperform endless hustle -The power of working with "morally positive" clients -How real freedom comes from discipline and depth -What it means to grow steadily instead of sprinting to burnout -The mindset that turns short-term chaos into long-term wealth 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
    Show More Show Less
    36 mins
  • Is Being a Fractional CMO Even a Real Job?

    Is Being a Fractional CMO Even a Real Job?
    Oct 28 2025

    In this episode of The Fractional CMO Show, Casey Stanton tackles a question many marketers quietly ask: Is being a fractional CMO even a real job? Through sharp insights and personal reflection, Casey makes the case that the corporate “safety net” is long gone—and that the real opportunity lies in betting on yourself.

    He explores why today’s market pressures—from AI disruption to global competition—are pushing corporate marketers to rethink their path, and how the fractional CMO model offers freedom, financial stability, and long-term upside. Casey shares the story of his father’s career at IBM, lessons on mediating structures, and the mindset shift required to build your own future instead of relying on outdated systems.

    Whether you’re in a corporate seat wondering if you’re next on the layoff list or ready to lead multiple clients with confidence, this episode gives you a roadmap to independence, relevance, and sustainable growth.

    Key Topics Covered:

    -Why the corporate “safety net” is an illusion in 2025
    -The hidden dangers of staying too long in a corporate role
    -How AI and global labor shifts are transforming the marketing landscape
    -What it really means to be a fractional CMO (and why it’s safer than a 9–5)
    -Why commitment and community matter more than credentials
    -The future of fractional leadership—and why 2026 will be a breakout year
    -How to build long-term wealth and low-anxiety success as a CMO

    🌟 Take the First Step Toward Growth with CMOx 🌟

    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

    📅 Schedule your call today:

    👉 CMOx.com/call

    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!



    🤝 Join the Fractional CMO Community 🤝

    Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

    👉 CMOx.com/community

    Looking forward to seeing you inside! 🚀



    🎙️ Stay Ahead with the Fractional CMO Show 🎙️

    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

    👉 CMOx.com/podcast

    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

    👉 FractionalCMOShow.com

    Subscribe today and start leveling up your marketing game!



    📚 Master the Game with These Must-Read Books 📚

    Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

    The Fractional CMO Method

    Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

    👉 CMOx.com/book

    Find Your CMO

    Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

    👉 CMOx.com/find-your-cmo

    Start reading and take control of your marketing future.



    Connect with Casey Stanton:

    LinkedIn: https://www.linkedin.com/in/caseystanton/

    Website: https://caseystanton.com/
    Show More Show Less
    41 mins
  • Long Term Commitments

    Long Term Commitments
    Oct 21 2025
    In this episode of The Fractional CMO Show, Casey Stanton unpacks what it really means to build long-term commitments—in business, in life, and with your clients. He draws parallels between parenting, marriage, and marketing to show why real success as a fractional CMO doesn’t come from chasing quick wins or stacking short-term contracts—but from committing deeply to the right people and problems over time. Casey shares how marketers can shift from being short-term “consultants” to long-term “farmers”—building stable, profitable relationships with just a few high-value clients. He explains why focus and consistency outperform luck and adrenaline, how “time under load” creates mastery, and why a calm, predictable business beats boom-and-bust revenue cycles every time. Along the way, Casey offers a reality check on the myth of easy money, guidance on setting and holding big goals, and a reminder that true freedom comes from discipline and depth—not distraction. Whether you’re just starting your fractional journey or ready to stop reinventing yourself every 90 days, this episode is a must-listen roadmap to building a stable, fulfilling, and high-income practice for the long haul. Key Topics Covered: -Why short-term thinking keeps fractional CMOs stuck in reinvention -The shift from “consultant” to “farmer” and why long-term wins -How to build stable, multi-year client relationships -The power of “time under load” and deep mastery -Why three great clients beat 15 short-term ones -How focus and consistency outperform luck and hustle -The freedom that comes from calm, predictable revenue -Why discipline and commitment drive lasting success 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
    Show More Show Less
    33 mins
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