From throwing underground events in Normandy to running a cross-continental creative agency — this is Eva Wolf’s journey of instinct, risk, and reinvention.

Eva didn’t plan to be an entrepreneur. A neighbour asked her to host a party; within a year she was running 20 events and working with the city. Then COVID hit and her entire business model collapsed overnight. Instead of stopping, she rebuilt — shifting from nightlife and culture to digital creative services, hiring globally, and building a 12-person agency serving France and the U.S.

She talks candidly about leaving her home country, learning English to survive in business, building and trusting a team, dealing with burnout, and losing $100K when a CTO vanished mid-product. This episode is raw founder truth — zero filters, real stakes, hard pivots, and a mission-driven approach to growth.

LEARN MORE about Eva Wolf

LinkedIn - https://www.linkedin.com/in/itsevawolf/

Website - https://www.askwolf.agency/the-founder-eva-wolf

Instagram - https://www.instagram.com/evawolf.fr/?hl=en

FOLLOW US on social media:

Instagram - https://instagram.com/2cmadeit/

Facebook - https://facebook.com/2CMadeIt

LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

From college intern to agency owner, Kristin shares her remarkable journey leading ECPR Texas, one of Austin’s most respected PR and digital firms. What started as an internship turned into a decades-long career defined by mentorship, risk-taking, and learning how to lead with empathy. In this honest and inspiring conversation, Kristin opens up about the realities of business ownership — from buying the firm from her boss to managing growth, raising a family, and finding balance when work and life collide.

She also dives into the evolution of Austin’s business landscape — from light rail and major infrastructure projects to the rise of Austin FC — and explains how ECPR became known as a connector that brings organizations, communities, and causes together. Kristin shares how her team uses AI (“Liz”) as a strategic thought partner, why kindness is a non-negotiable in hiring, and what it truly means to build a purpose-driven company rooted in relationships, not just results.

LEARN MORE about Kristin Marcum

LinkedIn - https://www.linkedin.com/in/kristin-marcum-3036604/

Website - https://ecprtexas.com/

Instagram - https://www.instagram.com/ecprtexas/?hl=en

FOLLOW US on social media

Instagram - https://instagram.com/2cmadeit/

Facebook - https://facebook.com/2CMadeIt

LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

After growing up in his father’s small pharmacy in Calgary, Arif knew entrepreneurship was in his DNA — he just didn’t know what form it would take. Years later, that foundation of hard work and service would fuel the creation of Qopia Financial, one of Alberta’s fastest-growing advisory firms.

In this conversation, Arif shares how early lessons in customer care shaped his leadership philosophy, why he quit his job after his first $11K commission, and how he scaled Qopia through trust, culture, and acquisitions. From hiring before burnout to building a “no Sunday Scaries” team culture, Arif opens up about balancing risk and intuition while leading with purpose.

He also dives into how Qopia Financial integrates AI and tech to streamline operations, the power of DISC in communication, and what it really means to build a company that lasts beyond its founder.

LEARN MORE about Arif Kanji

LinkedIn - https://www.linkedin.com/in/arifkanji/?originalSubdomain=ca

Website - https://qopiafinancial.ca/

Instagram - https://www.instagram.com/qopiafinancial/?hl=en

FOLLOW US on social media

Instagram - https://instagram.com/2cmadeit/

Facebook - https://facebook.com/2CMadeIt

LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

After decades leading Fortune 500 tech companies, Joel thought retirement would be fulfilling—until he realized he hated it. Searching for purpose led him to co-found Human, a company tackling cardiovascular health, the world’s #1 health issue.

In this conversation, Joel shares why building with purpose feels different than chasing profit, the lessons he brought from scaling Dell, and how Human earned credibility in a skeptical supplement market. From hiring as the “chief talent officer” to avoiding “hope-cast” financials, Joel reveals what it takes to adapt, grow, and stay true to a mission that changes lives.

LEARN MORE about Joel Kocher

LinkedIn - https://www.linkedin.com/in/jkocher/

Website - https://humann.com/blogs/explore/neo40-the-humann-origin-story?srsltid=AfmBOopA50VlkZorPX8xIwSuNunE0zLHJuyE0zQfjM4L3ths_zizC8LH

FOLLOW US on social media

Instagram - https://instagram.com/2cmadeit/

Facebook - https://facebook.com/2CMadeIt

LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

Casey is a father, musician, and biotech founder who turned heartbreak into hope. After years as a touring artist—and the ups and downs that came with it—his world shifted when his daughter Rose was diagnosed with a rare genetic disease. Faced with the words, “There’s nothing we can do,” Casey refused to accept the status quo.

Drawing on grit from his music career and the hard lessons of loss, sobriety, and rebuilding, he taught himself the science and business of drug development. He launched the Takira Rose Foundation, built Rare Labs to accelerate patient-specific treatments, and now leads Alpharose Therapeutics, a public benefit biotech company creating faster, more affordable therapies for ultra-rare diseases.

LEARN MORE about Casey McPherson

Instagram - https://www.instagram.com/casey.mcpherson/?hl=en

LinkedIn - https://www.linkedin.com/in/caseymcpherson/

Website - https://www.startengine.com/offering/alpharose

FOLLOW US on social media:

Instagram - https://instagram.com/2cmadeit/

Facebook - https://facebook.com/2CMadeIt

LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

A born-and-raised Austin founder, Mason is a chemical-engineer-turned-eco-entrepreneur who’s built (and rebuilt) companies around healthier food and a healthier planet. He shares the early wins and hard knocks—from a failed pizza venture in Spain to nearly bankrupting, then turning around and exiting his local-food startup—before launching CC’s Veggie Co. and now Small Potatoes, an acquisition-and-manufacturing platform for better-for-you CPG brands.

We get into luck vs. control in entrepreneurship, mental fitness (meditation, float tanks, intuition), why human health is the true north of sustainability, how to survive cash crunches, what great mentors actually do, and his upcoming framework/book, “The Puzzle,” about presence and self-reflection. Practical takeaways, founder scars, and a hopeful roadmap for building mission-driven businesses.

LEARN MORE about Mason Arnold

LinkedIn - https://www.linkedin.com/in/masonarnold?trk=public_post_feed-actor-name

Website - https://www.smallpotatoes.life/

FOLLOW US on social media:

Instagram - / 2cmadeit

Facebook - / 2cmadeit

LinkedIn - / 2cmadeit

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

Founder In Progress is a raw, real-time look into the journeys of founders who are building while still figuring it out. Each episode shares unpolished stories, honest conversations, and practical lessons from people in the trenches of entrepreneurship.

It’s not about polished exits or perfect success stories — it’s about progress over perfection. FIP captures the highs, lows, pivots, and moments of clarity that founders experience along the way.