From throwing underground events in Normandy to running a cross-continental creative agency — this is Eva Wolf’s journey of instinct, risk, and reinvention.

Eva didn’t plan to be an entrepreneur. A neighbour asked her to host a party; within a year she was running 20 events and working with the city. Then COVID hit and her entire business model collapsed overnight. Instead of stopping, she rebuilt — shifting from nightlife and culture to digital creative services, hiring globally, and building a 12-person agency serving France and the U.S.

She talks candidly about leaving her home country, learning English to survive in business, building and trusting a team, dealing with burnout, and losing $100K when a CTO vanished mid-product. This episode is raw founder truth — zero filters, real stakes, hard pivots, and a mission-driven approach to growth.

LEARN MORE about Eva Wolf

LinkedIn - https://www.linkedin.com/in/itsevawolf/

Website - https://www.askwolf.agency/the-founder-eva-wolf

Instagram - https://www.instagram.com/evawolf.fr/?hl=en

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From college intern to agency owner, Kristin shares her remarkable journey leading ECPR Texas, one of Austin’s most respected PR and digital firms. What started as an internship turned into a decades-long career defined by mentorship, risk-taking, and learning how to lead with empathy. In this honest and inspiring conversation, Kristin opens up about the realities of business ownership — from buying the firm from her boss to managing growth, raising a family, and finding balance when work and life collide.

She also dives into the evolution of Austin’s business landscape — from light rail and major infrastructure projects to the rise of Austin FC — and explains how ECPR became known as a connector that brings organizations, communities, and causes together. Kristin shares how her team uses AI (“Liz”) as a strategic thought partner, why kindness is a non-negotiable in hiring, and what it truly means to build a purpose-driven company rooted in relationships, not just results.

LEARN MORE about Kristin Marcum

LinkedIn - https://www.linkedin.com/in/kristin-marcum-3036604/

Website - https://ecprtexas.com/

Instagram - https://www.instagram.com/ecprtexas/?hl=en

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After growing up in his father’s small pharmacy in Calgary, Arif knew entrepreneurship was in his DNA — he just didn’t know what form it would take. Years later, that foundation of hard work and service would fuel the creation of Qopia Financial, one of Alberta’s fastest-growing advisory firms.

In this conversation, Arif shares how early lessons in customer care shaped his leadership philosophy, why he quit his job after his first $11K commission, and how he scaled Qopia through trust, culture, and acquisitions. From hiring before burnout to building a “no Sunday Scaries” team culture, Arif opens up about balancing risk and intuition while leading with purpose.

He also dives into how Qopia Financial integrates AI and tech to streamline operations, the power of DISC in communication, and what it really means to build a company that lasts beyond its founder.

LEARN MORE about Arif Kanji

LinkedIn - https://www.linkedin.com/in/arifkanji/?originalSubdomain=ca

Website - https://qopiafinancial.ca/

Instagram - https://www.instagram.com/qopiafinancial/?hl=en

FOLLOW US on social media

Instagram - https://instagram.com/2cmadeit/

Facebook - https://facebook.com/2CMadeIt

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Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact