Ep. 79 | Kristin Marcum | Buying The Firm She Interned At | ECPR Texas
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About this listen
From college intern to agency owner, Kristin shares her remarkable journey leading ECPR Texas, one of Austin’s most respected PR and digital firms. What started as an internship turned into a decades-long career defined by mentorship, risk-taking, and learning how to lead with empathy. In this honest and inspiring conversation, Kristin opens up about the realities of business ownership — from buying the firm from her boss to managing growth, raising a family, and finding balance when work and life collide.
She also dives into the evolution of Austin’s business landscape — from light rail and major infrastructure projects to the rise of Austin FC — and explains how ECPR became known as a connector that brings organizations, communities, and causes together. Kristin shares how her team uses AI (“Liz”) as a strategic thought partner, why kindness is a non-negotiable in hiring, and what it truly means to build a purpose-driven company rooted in relationships, not just results.
LEARN MORE about Kristin Marcum
LinkedIn - https://www.linkedin.com/in/kristin-marcum-3036604/
Website - https://ecprtexas.com/
Instagram - https://www.instagram.com/ecprtexas/?hl=en
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