Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince sits down with SPF Mastermind member Jason Maher, who went from closing his first gym in San Diego to building a brand-new gym on the East Coast that generated over $500,000 in its first 12 months.

Jason shares his journey of burnout, lessons learned from failure, and how he used those lessons to scale faster than any other gym owner Vince has worked with—going from zero to $63K per month in just one year.

His story proves that even if you’ve struggled, sold, or stepped away from fitness, you can come back stronger and grow a thriving business with the right model, mindset, and mentors

5 Key Points

1. Burnout at the First Gym
   Jason did everything himself for three years—training, sales, marketing—and hit a ceiling around $18K–$20K a month before selling.
2. Second Chance, Smarter Play
   When he opened his new gym in Boston, he hired staff within the first month, instead of waiting years.
3. Marketing as the Game-Changer
   By investing in digital ads and presale systems, he launched with 40 members and profitability from day one.
4. Retention and Referrals
   With a 2% attrition rate and creative referral strategies like milestone rewards and black card giveaways, growth became sustainable.
5. $500K in 12 Months
   In his first year back in business, Jason’s gym did half a million in revenue, proving that the right playbook works—even if your first attempt fell short.

Next Step

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince dives into the brutal reality of Stage One—that zero-to-$25K revenue grind where the gym lives and dies on your back.
Fresh off selling his marketing agency and hammering out 17,000 words of his new book Eight Profit Levers, Vince shares the exact moves any gym owner can use to escape Stage One and hit $35K–$50K a month.

He explains why staying too long in Stage One leads to burnout, why money problems—not lack of hustle—keep owners stuck, and how a few high-impact “profit levers” can change everything.

5 Key Points

1. Stage One Is a Grind
   Running a $0–$25K gym is like being LeBron on the court with middle-schoolers—you’re carrying the whole game.
2. Money Is the Real Trap
   You can’t hire help if you don’t have cash flow. Profit levers fix that first.
3. Raise Prices, Ring the Register
   A single price move—done right—can add thousands in recurring revenue overnight.
4. Leads on Autopilot
   Simple Facebook ads at a small budget can turn $1K into $30K in lifetime value.
5. Get Out Fast or Burn Out
   The longer you stay in Stage One, the harder it is on your body, brain, and family.

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to get started:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince shares a big money idea that any gym owner can start using right away. Fresh off selling his marketing agency, Vince reveals how simply inviting the professional service providers already in your life—like lawyers, accountants, electricians, or even your dog groomer—to try your gym for free can spark new memberships, strengthen relationships, and create unexpected joint ventures. It’s a grassroots strategy that proves you don’t need fancy ads to drive serious growth.

5 Key Points

• Leverage Existing Relationships
  • Your lawyer, accountant, electrician, and other service providers already know and trust you—invite them in for a free month and start the conversation.
• Tap Into Their Networks
  • These professionals often have deep connections and can introduce you to dozens of potential members.
• Barter for Win–Win Deals
  • Trade training for services to save cash and create long-term partnerships.
• Think Local, Not Just Digital
  • Facebook ads are great, but your biggest opportunities are often right in your own community.
• Create Joint Ventures
  • A single invite can open the door to corporate deals—like an entire office relocating near your gym.

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to get started:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Ready to Break $25K in 60 Days? Click the link to learn how to get started:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Podcast Summary

In this no-fluff episode, Vince breaks down what struggling gym owners really need to hear if they’re making less than $25K a month. Drawing on his own experiences raising prices, visiting mastermind members, and testing tactics in his own gym, Vince keeps it real about the hard truth: scaling isn’t about fancy systems or endless cleaning—it’s about focusing on money-making activities every single day. From practical referral strategies to courageous price increases, Vince shows that getting past the $25K barrier isn’t magic—it’s consistent, courageous action on the things that actually grow the business.

5 Key Points

Focus on Customer Acquisition
Stop hiding behind busywork. Your number one job is getting new members through marketing, selling, and community outreach—not perfecting the gym floor.

Leverage Referrals and Past Clients
Give current clients easy tools (like referral cards or free-month gifts) to share with friends, and re-engage old members with comeback offers. Make it easy to say “yes.”

Increase Client Value
Simple upsells—like moving clients from 2x to 3x per week—can dramatically boost revenue without adding new members.

Smart Price Raises
If retention and conversion rates are strong, a strategic price increase is one of the fastest, most lucrative ways to break the $25K ceiling—if you have the courage to do it.

Adopt a Money-Making Mindset
Every day, ask yourself: “What am I doing today to ring the register?” Cut the distractions and double down on revenue-driving actions.

Ready to Break $25K in 60 Days? Click the link to learn how to get started:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Your Gym Can Earn More... Find Out How to Pass $25K in Just 60 Days!

Click the link below to learn more!

https://coaching.vincegabriele.com/gymbusinessaccelerator-60day

If you want to follow along with Vince’s slides from the event, click here:
https://get.vincegabriele.com/pb-slides-2025-372423

Podcast Summary

In this episode, Vince shares his presentation from the Perform Better Summit in Providence, Rhode Island, where he reveals five powerful strategies to attract and convert more small group training clients. He breaks down how gym owners can create compelling offers, refine their sales process, and leverage referrals to consistently fill their small group programs. Vince also highlights the mindset shifts and marketing systems needed to turn small group training into a reliable, long-term revenue stream. This talk is packed with practical, no-fluff tactics you can implement immediately to grow your client base and profitability.

Top 5 Points

1. Craft Irresistible Offers – Design entry points that make small group training the obvious choice for new prospects.
2. Leverage Referrals – Build structured referral systems that turn your best clients into your best marketers.
3. Follow a Proven Sales Process – Simplify the sales conversation to guide prospects toward small group commitments with confidence.
4. Maximize Retention – Focus on fostering community and accountability, helping clients stay longer and achieve better results.
5. Market with Consistency – Run ongoing campaigns that keep your pipeline full, rather than relying on one-off pushes.

Your Gym Can Earn More... Find Out How to Pass $25K in Just 60 Days!

Click the link below to learn more!

https://coaching.vincegabriele.com/gymbusinessaccelerator-60day

If you want to follow along with Vince’s slides from the event, click here: https://get.vincegabriele.com/pb-slides-2025-372423

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

If you want Vince’s book The Ultimate Guide to Hiring Version 2, click here.

Podcast Summary
In this episode, Vince breaks down the three fundamental ways to grow a gym and why most owners focus too heavily on just one of them. He shares strategies learned from years of consulting, live workshops, and his own fitness business experience. From raising prices to creating irresistible offers, building retention systems, and leveraging partnerships, Vince explains how gym owners can achieve clarity, profitability, and long-term growth without burning out or guessing what comes next.

Top 5 Points

1. Clarity Starts with Reality – Know your exact numbers (revenue, profit, clients, staff, and daily tasks) before you can plan growth.
2. The 3 Growth Levers – More clients, higher revenue per client, and longer retention. Most gyms over-focus on new leads but miss the other two.
3. Price is the Fastest Lever – Raising rates for current or new members immediately increases revenue and profit without additional cost.
4. Offers & Reactivations Drive Surges – Seasonal challenges, sweepstakes, and reactivation campaigns with past members or leads can create big wins.
5. Referrals & Partnerships Multiply Growth – Strategic partnerships and consistent referral systems turn customers and local businesses into ongoing lead sources.

If you want Vince’s book The Ultimate Guide to Hiring Version 2, click here.

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

If you want Vince’s book The Ultimate Guide to Hiring Version 2, click here.

Email Vince directly at: vince@gabrielefitness.com

Podcast Summary
In this episode, Vince shares the incredible story of Christoph, a 23-year-old SPF Mastermind member who went from earning $8,000 a month to $45,000 a month in less than a year. Despite running a small 900-square-foot gym, Christoph was able to scale rapidly by charging the right prices, creating an exciting and referable product, and protecting himself from burnout. Vince highlights the importance of understanding the four stages of fitness business success, charging enough to sustain growth, and focusing on product quality to fuel organic referrals. This episode is an inspiring look at what’s possible when gym owners make a few critical shifts in pricing, product delivery, and mindset.

Top 5 Points

1. Charge the Right Price – Undercharging keeps owners stuck in stage one. Aim to earn at least $200 per hour in your gym to create separation and profitability.
2. Product Must Be Good Enough – Your service doesn’t have to be world-class right away, but it must be referable and create excitement so clients spread the word.
3. Protect Against Burnout – Stage one requires long hours, but if the owner burns out, the business dies. Prioritize health, stress management, and fitness to maintain momentum.
4. Leverage Early-Stage Momentum – New businesses naturally generate buzz. Use that excitement to drive referrals and community engagement.
5. Get Inspired, Not Discouraged – Instead of comparing yourself negatively to others’ success, get curious about what they’re doing differently and apply those lessons.

If you want Vince’s book The Ultimate Guide to Hiring Version 2, click here.

Email Vince directly at: vince@gabrielefitness.com

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

If you want Vince’s book The Ultimate Guide to Hiring Version 2, click here.

To check out more about Jay Croft, click here: www.primefitcontent.com

Podcast Summary
In this special episode, Vince sits down with Jay Croft, founder of Prime Fit Content, to discuss one of the most overlooked yet powerful markets in the fitness industry—adults over 50. Jay explains why this demographic represents the fastest-growing and wealthiest client base, yet remains underserved in most gyms. Together, Vince and Jay explore how fitness professionals can shift their marketing to resonate with this group, the language and storytelling that actually works, and the long-term benefits of building programs that help people age well. Packed with practical tips, this episode will open your eyes to a market that can transform your business if you know how to reach it.

Top 5 Points

1. The 50+ Market is Massive – Adults over 50 make up the largest and wealthiest segment of the population, yet most gyms still market primarily to younger clients.
2. Focus on Function, Not Vanity – Marketing should emphasize independence, health, and quality of life over six-packs and aesthetics.
3. Tell Relatable Stories – Use testimonials and case studies from real clients in this demographic to make your marketing more authentic and trustworthy.
4. Language Matters – Avoid condescending terms like “elderly” or “senior”; instead, highlight strength, vitality, and active living.
5. Content is Leverage – Partnering with experts like Jay Croft and using resources such as Prime Fit Content can provide ready-to-use messaging tailored for this demographic.

If you want Vince’s book The Ultimate Guide to Hiring Version 2, click here.

To check out more about Jay Croft, click here: www.primefitcontent.com

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!