• 316. Opening a Gym: Franchise or Build Your Own Brand?
    Dec 21 2025

    In this episode, host Jack Thomas breaks down the real trade-offs between opening your own gym and buying into a franchise. He walks through the questions you need to ask yourself around risk, control, systems, creativity, and skillset, so you can find the path most likely to lead to success.



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    THE FIT GUIDE

    The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

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    18 mins
  • 315. The Voice Problem Shortening Coaching Careers and Impacting Revenue, with Susie Millen
    Dec 15 2025

    Host Jack Thomas is joined by Susie Millen, founder of My Vocal Fitness, to unpack how widespread vocal damage is in the fitness industry, why it happens, and why it should be on every coach and manager's radar.

    They break down how the voice actually works, what's going wrong when instructors shout to be heard, and the simple habits coaches can adopt to protect their voice before, during, and after sessions. Susie also shares practical guidance on being heard clearly without shouting, when to use a mic (and when you don't need one), and small changes managers can implement to protect their team, reduce burnout, and keep coaches performing at a high level.


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    THE FIT GUIDE

    The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

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    GUEST RESOURCES

    Susie Millen on LinkedIn

    Article from Perspectives of the ASHA Special Interest Groups- 2024

    Journal of the Voice- Group Fitness Questionnaire, 2013

    Extra reading on some basic vocal tips

    SOVT warm up straw- OOVO

    Wireless headset - Amazon

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    30 mins
  • 314. How to Raise Your Prices Without Losing Members (And Maximizing Sales)
    Dec 1 2025

    Host Jack Thomas takes you through a five-step process on exactly how to increase your prices so that you minimize complaints and maximize sales. January 1st is the best time to do it, so now is the last chance to prepare.



    SHOW SPONSORS

    Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

    Hapana, our preferred gym management software

    Ezypay, our preferred subscription and payment solution

    NEWSLETTER

    For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

    THE FIT GUIDE

    The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

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    16 mins
  • 313. Selling Your Gym: The Playbook for a High-Value Exit
    Nov 24 2025

    Jack Thomas welcomes Mitch McGinley of Boutique Fitness Broker, who specialises in helping boutique fitness studios sell their gym for the best price possible.

    Every gym owner must consider what selling looks like one day, so we dig into how to position your business for maximum value, what buyers and investors really look for, and the common mistakes and pitfalls.

    SHOW SPONSORS

    Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

    Hapana, our preferred gym management software

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    NEWSLETTER

    For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

    THE FIT GUIDE

    The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

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    Jack Thomas on LinkedIn

    Fitness Business Asia Website

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    GUEST RESOURCES

    Mitch McGinley on LinkedIn

    Boutique Fitness Broker

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    1 hr and 3 mins
  • 312. How to Turn Black Friday Into Your Biggest Sales Day of the Year
    Nov 10 2025

    Host Jack Thomas shares how you can turn Black Friday into one of their biggest sales days of the year. Jack breaks down his proven strategies to maximize revenue, create urgency without discounting too deeply, and build long-term loyalty, rather than short-term buzz.



    SHOW SPONSORS

    Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

    Hapana, our preferred gym management software

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    NEWSLETTER

    For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

    THE FIT GUIDE

    The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

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    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

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    16 mins
  • 311. A Vision To Build Asia's Biggest Personal Training Company — with CJ Lee of MOVE Private Fitness
    Nov 3 2025

    Grab your tickets for CJ's upcoming Fitness & Wellness Business Virtual Summit happening on the 15th - 16th November 2025

    Get Tickets Here:
    https://summit.movenation.asia/

    We welcome CJ Lee, co-founder of MOVE Private Fitness to the show to talk about how they've empowered coaches with ownership options to help fuel their vision of becoming Asia's biggest international personal training company.

    SHOW SPONSORS

    Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

    Hapana, our preferred gym management software

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    NEWSLETTER

    For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

    THE FIT GUIDE

    The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

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    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

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    GUEST RESOURCES

    CJ Lee on LinkedIn

    MOVE Private Fitness

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    1 hr and 16 mins
  • 310. Taking on the US Fitness Market & Singapore's Boutique Scene, with Fitstop Founder Pete Hull
    Oct 20 2025

    We welcome back Pete Hull, founder of Australian fitness franchise Fitstop. Joined by Singapore franchisee Clarence Teo, we discuss Fitstop's global growth, their push into the US that started in the heart of LA's fitness scene and the current state of Singapore's boutique fitness market.

    SHOW SPONSORS

    Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

    Hapana, our preferred gym management software

    Ezypay, our preferred subscription and payment solution

    NEWSLETTER

    For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

    THE FIT GUIDE

    The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

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    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    GUEST RESOURCES

    Pete Hull on LinkedIn

    Fitstop

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    48 mins
  • 309. My Gym Was 'Mystery Shopped'. Here's What It Revealed (The Whole Truth)
    Oct 13 2025

    Host Jack Thomas' gym went through a full, anonymous 'experience evaluation' by The Fit Guide. In this episode, Jack shares the full truth on what the report revealed and how it's helped him improve his gym's experience, training and systems.



    SHOW SPONSORS

    Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

    Hapana, our preferred gym management software

    Ezypay, our preferred subscription and payment solution

    NEWSLETTER

    For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

    THE FIT GUIDE

    The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

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    18 mins