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Fitness Business Asia Podcast

Fitness Business Asia Podcast

By: Jack Thomas
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About this listen

Welcome to the Fitness Business Asia podcast, hosted by BASE founder and CEO Jack Thomas - a show with a strong and powerful mission to raise the standards of Asia's fitness industry. If you're an ambitious gym owner, fitness manager, investor in the wellness industry or a coach that wants to get into the business side of fitness, this weekly resource will help you raise your game. Economics Leadership Management Management & Leadership
Episodes
  • 316. Opening a Gym: Franchise or Build Your Own Brand?
    Dec 21 2025

    In this episode, host Jack Thomas breaks down the real trade-offs between opening your own gym and buying into a franchise. He walks through the questions you need to ask yourself around risk, control, systems, creativity, and skillset, so you can find the path most likely to lead to success.



    SHOW SPONSORS

    Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

    Hapana, our preferred gym management software

    Ezypay, our preferred subscription and payment solution

    NEWSLETTER

    For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

    THE FIT GUIDE

    The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    Show More Show Less
    18 mins
  • 315. The Voice Problem Shortening Coaching Careers and Impacting Revenue, with Susie Millen
    Dec 15 2025

    Host Jack Thomas is joined by Susie Millen, founder of My Vocal Fitness, to unpack how widespread vocal damage is in the fitness industry, why it happens, and why it should be on every coach and manager's radar.

    They break down how the voice actually works, what's going wrong when instructors shout to be heard, and the simple habits coaches can adopt to protect their voice before, during, and after sessions. Susie also shares practical guidance on being heard clearly without shouting, when to use a mic (and when you don't need one), and small changes managers can implement to protect their team, reduce burnout, and keep coaches performing at a high level.


    SHOW SPONSORS

    Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

    Hapana, our preferred gym management software

    Ezypay, our preferred subscription and payment solution


    NEWSLETTER

    For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter


    THE FIT GUIDE

    The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram


    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram


    GUEST RESOURCES

    Susie Millen on LinkedIn

    Article from Perspectives of the ASHA Special Interest Groups- 2024

    Journal of the Voice- Group Fitness Questionnaire, 2013

    Extra reading on some basic vocal tips

    SOVT warm up straw- OOVO

    Wireless headset - Amazon

    Show More Show Less
    30 mins
  • 314. How to Raise Your Prices Without Losing Members (And Maximizing Sales)
    Dec 1 2025

    Host Jack Thomas takes you through a five-step process on exactly how to increase your prices so that you minimize complaints and maximize sales. January 1st is the best time to do it, so now is the last chance to prepare.



    SHOW SPONSORS

    Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

    Hapana, our preferred gym management software

    Ezypay, our preferred subscription and payment solution

    NEWSLETTER

    For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

    THE FIT GUIDE

    The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    Show More Show Less
    16 mins
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