In this episode, Jeff Hamm sits down with Dee Strom, a high-producing Tampa Bay real estate agent whose career was shaped by grit, hospitality, and a deep commitment to service. What starts as a conversation about social media marketing quickly becomes a thoughtful look at what actually sustains a long-term real estate career.

Dee shares how she found her way into real estate almost by accident, how her hospitality background shaped her client-first mindset, and why consistency—not trends—is the real differentiator in marketing. She opens up about building a recognizable brand through layered marketing, blending old-school tactics like print, signage, and handwritten notes with modern social media strategy.

The conversation also explores why so many agents struggle early, the myth of “flexible schedules,” and what newer agents often misunderstand about success. Dee offers candid advice on boundaries, burnout, mentorship, and why improving the industry one transaction at a time matters more than chasing quick wins.

This episode is an honest, practical reminder that sustainable success is built through service, clarity, and showing up—consistently.

Connect with Dee: @dstromrealtor on Instagram and Facebook

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Epic Agents Podcast

Produced by:
AIDAwerks - Ranking Agents #1 in Google

Jeff heads back to Tampa Bay for a conversation with Connor and Tyler Loyd of Florida Executive Realty—second-generation agents who grew up in the business after their father founded the brokerage in 1991. They share why they chose real estate (impact, flexibility, and building something that’s truly theirs), plus how their “client first, commission second” mindset shapes the way they serve people in a high-trust, relationship-driven industry.

The guys also break down what they’re seeing on the ground in Tampa: a true “dual market,” with condos—especially in golf/HOA-heavy communities—feeling the pressure from Florida’s post-Surfside condo regulations and rising maintenance realities, while renovated family homes in hot pockets like Carrollwood and South Tampa still move fast (sometimes with multiple offers). They dig into what actually drives growth for agents (networking vs. marketing, consistency, and authenticity), including a smart, practical follow-up play—Tyler’s annual Thanksgiving pie drop-off—and creative partnership ideas like collaborating with large local employers (like USF) to support relocation and recruiting.

Connor Loyd
https://cloyd.floridaexecutiverealty.com/

Tyler Loyd
https://tloyd.floridaexecutiverealty.com/

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Epic Agents Podcast

Produced by:
AIDAwerks - Ranking Agents #1 in Google

In this episode of the Epic Agents Podcast, Jeff Hamm sits down with legendary Canadian real estate coach and team leader Dan Plowman to unpack what it really takes to transform from “just another agent” into a true real estate professional.

Dan shares his journey from building and selling an HVAC business in his early 20s to launching a real estate career in the brutal 1990 downturn—when interest rates hit 16–18% and half the agents in his market left the business. He explains how starting in a declining market forced him to build solid habits, track every activity, and focus relentlessly on dollar-productive work long before “systems” and “teams” were industry buzzwords.

Jeff and Dan dive into why most agents struggle in their first 2–5 years, how to survive shifting markets, and why the agents who win are ruthlessly honest about their daily patterns. Dan breaks down his time-tracking exercise, the power of disrupting unproductive habits, and why real success is a natural byproduct of doing the right things every single day.

They also talk about the role of digital marketing vs. personal outreach, why real conversations still beat algorithms, and how Dan’s Point One program gives solo agents access to top-tier coaching through 52 structured training calls and ongoing support.

Dan closes with practical book recommendations—from Atomic Habits to Earl Nightingale and Jim Rohn—and a reminder not to get overwhelmed: start small, implement a few key changes, and your business (and life) can change quickly.

To learn more about Dan’s coaching options, visit DanPlowmanTraining.com and DanPlowmanCoaching.com.

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Epic Agents Podcast

Produced by:
AIDAwerks - Marketing That Moves Real Estate

In this episode, Jeff sits down with Tampa Bay Realtor Karina Bell, whose real estate career stretches from New Mexico to Germany and now Florida’s Gulf Coast. Karina shares how an unexpected conversation at a bank launched her into real estate, how military life shaped her expertise, and why helping military families relocate—often sight unseen—has become her true calling.

From rebuilding her business after multiple moves to earning trust through transparency and meticulous virtual tours, her story is a masterclass in resilience, empathy, and intentional growth.

Jeff and Karina also dig into the realities of the Tampa Bay market, from post-hurricane insurance challenges to shifting affordability along the coast. Karina explains how social media and authentic storytelling fuel her business, why referrals remain her strongest lead source, and what new agents should focus on to build momentum.

Her advice is simple but powerful: be consistent, be human, and keep going—success often arrives right after the moments when most people quit.

Karina Bell Realtor
https://karinasellstampa.com/

IG: https://www.instagram.com/karinasellstampa/

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Epic Agents Podcast

Produced by:
AIDAwerks - Marketing That Moves Real Estate

On this episode, Jeff connects with Daniel Hulett, a former firefighter turned real estate advisor with ONE Sotheby’s International Realty, joining the conversation from the quiet, oak-lined charm of Amelia Island. Daniel shares how a single referral moment sparked his pivot into real estate—a move that quickly aligned with his background in home-watch services and his growing sphere of affluent second-home owners.

Jeff and Daniel dive into the nuances of the Amelia Island and Fernandina Beach markets, from strict short-term rental zones to a strong second-home culture that keeps demand healthy even in shifting economic conditions. Daniel explains why face-to-face networking remains the backbone of his business and how a simple habit—writing one handwritten note every morning—has become his most effective relationship-building tool.

The conversation expands into market trends, investing, the value of staying top-of-mind, and the role that luxury branding at Sotheby’s has played in Daniel’s rapidly growing production. Jeff and Daniel also compare notes across their coastal and lakefront markets, share stories about real estate careers that start with side gigs, and highlight why genuine value and personal connection continue to win in this industry.

Daniel Hulett
ONE Sotheby’s International Realty
904.583.1823

@danielhulettrealtor

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Epic Agents Podcast

Produced by:
AIDAwerks - Marketing That Moves Real Estate

West Point graduate, Army veteran, and Tampa broker-owner Sunny Alexander joins Jeff to share her winding road into real estate—and why she believes this business is the ultimate “no glass ceiling” career.

She opens up about serving during the Iraq War era, using that season to build the financial reserves needed to launch her real estate business the right way, and why she treats every client relationship like coaching: protecting, advising, and educating rather than “selling.”

Sunny and Jeff then dive into the systems and support that have helped her almost double her production— from starting with a simple spreadsheet and handwritten notes to partnering with Fusion Growth Partners, delegating marketing, and building a small but mighty team.

She talks about finding her “tribes” through West Point alumni and Rotary, networking with value, navigating Tampa’s shifting 2025 market, and why agents who stay authentic, keep learning, and show up consistently will thrive no matter what the market does.

Sunny Alexander

Red Sash Realty

Tampa, Florida

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Epic Agents Podcast

Produced by:
AIDAwerks - Marketing That Moves Real Estate

In this episode of the Epic Agents Podcast, Jeff sits down with Orange County Realtor and local podcaster Holly McDonald to unpack her winding journey from TV production and home-remodel reality shows to running a thriving real estate business in one of the most competitive markets in the country.

Holly shares what she thought real estate would be like from “the other side of the lens” — and what actually surprised her once she was fully in it: the reality of being self-employed, wearing every hat in the business, and finding ways to stand out in a sea of tens of thousands of agents. She talks about mentorship, learning the business from a powerhouse agent, the importance of truly serving clients, and why helping people plug into a community (not just a house) is still her favorite part of the job.

Holly and Jeff also dive deep into local podcasting as a marketing and community-building engine. Holly explains how her show, originally The Costa Mesa Pod and now rebranding as The OC Pod, has evolved into a hyper-local platform that spotlights small businesses, studios, gyms, hidden speakeasies, and the people shaping life in Orange County.

She shares the unexpected benefits of the podcast — authentic relationships, deeper trust, referrals, and guests who leave feeling truly seen and heard — plus practical encouragement for new and aspiring agents: don’t be a secret agent, stay close to your sphere, pick up the phone, and lead with service.

If you’ve ever wondered how to combine real estate, content, and community into one powerful strategy, this conversation will give you a fresh playbook and plenty of inspiration.

@realtorhollymcdonald

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Epic Agents Podcast

Produced by:
AIDAwerks - Marketing That Moves Real Estate

In this episode of the Epic Agents Podcast, Jeff sits down with Houston luxury real estate agent Heather Shepherd, an accomplished Douglas Elliman realtor who has built a thriving business through education-first marketing, genuine community relationships, and a deep understanding of Houston’s wildly unique neighborhoods.

Heather shares her journey from pre-K teacher to full-time luxury agent, and how her passion for helping people has shaped everything about her business. With nearly 15 years of experience (including four years full-time), Heather has carved out a niche as a trusted local expert in some of Houston’s most desirable luxury communities.

What sets Heather apart? Her Instagram strategy. She started with just 300 followers and committed to posting every day—mixing education, neighborhood insights, local businesses, luxury tours, and glimpses of her life as a mom of three. The result? A highly engaged audience, consistent inbound clients, and a recognizable personal brand that performs as well offline as it does online.

Jeff and Heather dive into:

• The state of the Houston luxury market

Why demand remains strong, how price-right homes still spark bidding wars, and what’s driving ongoing relocation interest.

• Heather’s unique path from educator to luxury agent

How teaching, empathy, and patience translate naturally into real estate success—especially in a massive market like Houston where clients rely on a knowledgeable guide.

• How Instagram transformed her business

Heather breaks down the exact content she posted, how she positioned herself as a luxury authority, why educational content always wins, and how collaborating with restaurants and local businesses helped her grow fast.

• Why showing your personal life matters

Heather explains why she uses one combined personal/business Instagram account—and why letting followers know the real you builds trust faster than any “just sold” post ever could.

• YouTube, Facebook, LinkedIn, and the platforms that actually move the needle

Jeff and Heather compare notes on what’s working for them and what they’ve abandoned (sorry, LinkedIn).

• Building a luxury niche by starting in your own neighborhood

Heather shares how being hyper-local, deeply knowledgeable, and relentlessly consistent helped her become the go-to luxury agent within her radius.

• Her advice for new agents

Honest, encouraging tips about Instagram, showing up consistently, embracing the hustle, setting expectations, and serving clients with empathy—even when the work isn’t glamorous.

Heather closes by sharing how listeners can connect with her and follow her continued success.

Connect with Heather Shepherd

Instagram: @HSHomesHouston

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Epic Agents Podcast

Produced by:
AIDAwerks - Marketing That Moves Real Estate