In this episode, Jeff heads back to one of his favorite coastal markets—Wilmington, North Carolina—for a conversation with Jacki Hedgecock, founder and principal of Jacki Hedgecock Real Estate, a boutique firm specializing in luxury real estate along the coast.

Jacki shares her path from corporate America to real estate, earning her license during COVID while seven months pregnant, and how her background in high-level sales and relationship management shaped the way she runs her business today. The conversation dives into what truly sets her apart in the luxury space: a relentless attention to detail, proactive communication, and a highly structured, intentional approach to marketing.

Jeff and Jacki explore the nuances of the Wilmington market, including why it continues to outperform national trends, even as other markets slow. Jacki offers an inside look at Landfall, one of Wilmington’s most desirable gated communities, breaking down why micro-market expertise matters—and why living where you specialize creates a competitive advantage most agents never achieve.

The episode also goes deep into Jacki’s YouTube-first marketing strategy, how she committed to long-form video for years before seeing results, and why consistency—not perfection—has been the key to building authority, trust, and inbound relocation clients. She explains how YouTube attracts highly analytical buyers, why those relationships are often long-term, and how she collaborates with agents in other markets to serve clients at the highest level.

Jacki closes by sharing candid advice for newer agents: expect the first year to be hard, commit to your niche, trust the long game, and keep showing up—even when no one seems to be watching.

This episode is a must-listen for agents interested in luxury real estate, relocation clients, micro-market specialization, and building long-term authority through video marketing.

https://www.jackihedgecock.com/

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Epic Agents Podcast
https://epicagentspodcast.com/

Produced by:
Jeff Hamm - SEO & Digital PR for Realtors
https://epicagentspodcast.com/epic-real-estate-marketing-services/