In this episode of Emotional Business, host Olga Skipper is joined by Jennifer Cabala — seasoned journalist, longtime tech storyteller, and now a communications coach helping founders and CEOs articulate the narratives behind who they are and what they build.
Jennifer enters this conversation with years spent on both sides of the story: crafting them as a journalist, and now guiding leaders as they shape the stories that define their companies, their leadership, and their public presence.
Together, Olga and Jennifer explore what it really means to build a narrative from the inside out — not as a branding exercise, but as a deeply emotional and strategic process rooted in identity, origin, and intention. This conversation goes far beyond messaging frameworks and dives into the internal dialogues, motivations, and self-perceptions that shape how founders show up in the world.
It’s a grounded, transparent look at the craft of storytelling as an emotional skill — iterative, vulnerable, and profoundly connected to how we see ourselves.
In this episode, we explore: • Understanding Your Origin Story — how childhood, environment, and early experiences form the emotional foundation of your narrative
• Personal Storytelling vs. Personal Branding — the crucial difference founders often miss
• Letting Your Story Evolve — why storytelling is iterative and changes as you change
• Communication as a Trainable Skill — not a talent you’re born with
• The Founder–Company Identity Loop — how to separate yourself from your company without disconnecting emotionally
• The Power of Self-Talk — how your internal voice shapes public confidence
• What a Storytelling Coach Actually Does — from shaping clarity to reducing narrative overwhelm
• Navigating Visibility and Public Persona — how to build a persona that feels authentic to you
• Balancing Personal and Professional Narratives — what belongs in the business story and what stays yours
Together, Olga and Jennifer go beneath the surface of “telling your story” and into the deeper emotional architecture founders rarely discuss publicly — identity, fear, motivation, upbringing, and the lifelong relationship we have with our own voice.
This episode is for founders, executives, and leaders who want to communicate with more clarity, presence, and authenticity — especially those navigating visibility, identity, and the vulnerable work of telling the world who they are.
So get comfortable and enjoy this reflective, warm, and insight-filled conversation.
Connect to Jennifer here
https://www.linkedin.com/in/jennifercabala/
https://jennifercabala.com/