In this episode, Jake Madoff, a full-stack growth marketer, discusses various aspects of digital marketing, including scaling ad campaigns, choosing the right social media channels, testing ad campaigns, measuring ROI and attribution, the effectiveness of boosted posts, and the role of SEO in digital marketing. The conversation explores the impact of AI on content creation and marketing. It discusses the potential cheapening of information due to the rapid generation of AI-based content. The conversation also delves into the future of marketing and advertising in a world saturated with AI-generated content. It highlights the importance of human creativity and the potential dangers of relying too heavily on AI. The conversation concludes with actionable advice for small to mid-sized businesses on how to make the most of their marketing budget.

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Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar

In this conversation, Ryan Carson discusses the future of learning to code and the impact of AI on development. He shares insights on using AI as a personal tutor and the benefits of running AI models locally. The conversation also touches on privacy concerns and the integration of AI in Apple products. Ryan Carson also talks about his experience building an AI-based company and the use of APIs in deploying AI apps. In this conversation, Ryan Carson discusses his journey of learning TypeScript and Next.js, highlighting the ease of using these technologies. He also emphasizes the power of Tailwind CSS in simplifying front-end development. The conversation then shifts to the role of designers and developers, with a focus on the importance of the developer experience. Ryan shares insights on product thinking and vetting ideas, emphasizing the need to solve real problems and start with the user interface. The conversation also touches on the acquisition process and the benefits of building sustainable businesses. Finally, Ryan discusses the democratization of AI and the opportunities it presents for entrepreneurs.

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Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar

Josh Nielsen, founder and CEO of ZenCastr, shares the company's origin story and how it evolved to address the challenges of remote podcast recording. He discusses the importance of solving real problems for podcasters, such as poor audio quality and guest management. ZenCastr has expanded its services beyond recording to help podcasters with distribution, editing, and monetization. Nielsen emphasizes the need for podcast networks catering to small and large creators, providing cross-promotion and monetization options. He also highlights the importance of onboarding and engagement in helping podcasters navigate the complexities of the medium. Nielsen reflects on the growth pains of scaling the business and the value of having a co-founder to share the load and provide different perspectives. He acknowledges the transition from being a developer to a business leader and the challenges of social interaction in that role. In this conversation, Josh, the co-founder of Zencastr, shares his experience transitioning from being a solo developer to leading a company. He discusses the challenges and key takeaways of this transition, emphasizing the importance of continuous growth and learning. Josh also talks about the fundraising process and the decisions involved in scaling the business. He shares insights into the tech stack used in building the platform and the considerations for future-proofing the code. Additionally, he provides guidance on hiring the right people and finding a balance between programming and leadership roles.

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar

Hey everyone and welcome back to Eggs. Today’s special guest is Josh Little. Josh is the founder of four companies – Maestro, Bloomfire, Qzzr, and most recently Volley – that have collectively been used by hundreds of millions of people and featured by organizations like TechCrunch, Mashable, Entrepreneur, and Forbes. With two successful exits and a third anticipated, he’s currently on a mission to help remote team communication suck less with

his fourth creation, Volley–a video messaging app. Depending on what circle you run in, you may know Josh better for his pickles, performances, or projects–as he is a 5th generation pickler, a classically trained singer, and a mechanically-minded YouTuber.

Joining us today for a conversation about bringing the future of work into the present, how to 2x your team’s productivity, and how we can reduce the number of meetings in a business by up to 50% allowing us to meet less and communicate more. Please join us in welcoming to the show, Josh Little.

Our Guest:
Josh Little
https://www.volleyapp.com/

----
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://ryanroghaar.com

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar

Hey there and welcome back to Eggs. Today's guest is Vanessa Tierney.

Vanessa is a Remote Tech Entrepreneur with expertise in leading global remote teams, co-working, and international remote sourcing models in technology. She is the founder and CEO of Abodoo, the smart work platform where talent meets opportunity. Abodoo is a two-way street that helps both employers and prospective employees discover the best opportunities, people, and companies worldwide. She is also co-author of the very popular book Your Company with No Walls available now on amazon.com.

Here to talk about remote work, matching people and companies to opportunities around the globe, heat mapping talent, and so much more, please join me in welcoming Vanessa Tierney to the show.

Vanessa Tierney
Founder and CEO at Abodoo | Co-Author Your Company with No Walls
https://www.abodoo.com/

About Vanessa Tierney

Vanessa is a Remote Tech Entrepreneur with expertise in leading global remote teams, co-working, and international remote sourcing models in technology. She is the founder and CEO of Abodoo, the smart work platform where talent meets opportunity. Abodoo is a two-way street that helps both employers and prospective employees discover the best opportunities, people, and companies worldwide. She is also co-author of the very popular book Your Company with No Walls available now on amazon.com.

Vanessa's mission circles around creating sustainable solutions for government and business using technology that has a positive environmental impact. Results-driven with experience in setting business strategy, P&L responsibility, building/leading teams, and driving business growth. Primarily focused on revenue creation through online sales channels, strategic partnerships, and joint ventures.

Credits:
Hosted by: Michael Smith and Ryan Roghaar
Produced by: Michael Smith
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://ryanroghaar.com

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar

Summary
Mickey Kennedy, the founder of eReleases Press Release Distribution, discusses the fundamentals and strategic use of press releases for small businesses. He explains how press releases can be a valuable tool for gaining media coverage and building credibility. Kennedy also highlights the changes in the press release industry and the importance of staying relevant in local media. He provides insights on how small businesses can DIY their PR efforts and offers tips for choosing the right PR platform or service. In this conversation, Mickie Kennedy discusses the key factors to consider when choosing a press release distribution service. He emphasizes the importance of using reputable wires that have a wide reach and are trusted by journalists. Mickie also explains the SEO benefits of press releases, highlighting the value of original articles and links from respected publications. Additionally, he addresses the issue of fraudulent approaches in press release distribution, such as paid placements in Forbes and other magazines. The conversation concludes with Mickie providing his contact information for those interested in learning more about his services.

Takeaways

• Choose a press release distribution service that has a portal or journalist login and a practice of pulling content from reputable wires.
• The SEO benefit of press releases comes from original articles and links from respected publications.
• Beware of fraudulent approaches in press release distribution, such as paid placements in Forbes and other magazines.
• Contact Mickie Kennedy at e-releases.com for more information about his services.

Chapters

00:00 Introduction and Background
03:19 Fundamentals of Press Releases
08:18 Press Releases for Small Businesses
13:36 Strategic Press Releases
17:21 Changes in Press Releases and the Market
27:39 DIY PR and Staying Relevant in Local Media
34:31 Choosing a PR Platform or Service
44:28 Choosing the Right Press Release Distribution Service
48:12 SEO Benefits of Press Releases
52:08 Fraudulent Approaches in Press Release Distribution
55:38 Conclusion and Contact Information

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar

Hey everyone and welcome back to eggs. Today's special guest is Ken Ungar. Ken is the President & Founder of CHARGE. A company focused on unlocking the power of sponsorships to enhance the brands and grow the businesses of the C-suite, sales workforce, and nonprofit space alike.

Ken’s clients and collaborators have included Honda, Acura, the Los Angeles Dodgers, Coca-Cola, Disney, and more, in addition to fifty-plus professional athletes in the NFL, NASCAR, and IndyCar.

Here to talk about How can companies cut through the cluttered, oversaturated business marketing landscape, the most important factors to consider when choosing a corporate sponsor, how sponsorships play a role in enhancing the fan experience in sports, art, community events, and so much more. Please join me in welcoming to the show, Ken Ungar.

Our Guest:
Ken Ungar
Charge Sponsorship
chargesponsorship.com

FREE STUFF FOR OUR LISTENERS: chargesponsorship.com/freestuff

Twitter: @CHARGE_Agency
https://www.linkedin.com/in/kenungar/

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar