Summary

In this episode, we explore the journey of Caleb Mellas, a senior software engineer and tech lead at Olo Inc. Caleb shares his transition from landscaping to software engineering, the challenges of freelancing, and the impact of imposter syndrome on his career. He discusses his experiences at Wisely, the acquisition by Olo, and his recent shift into engineering management. Throughout the conversation, Caleb emphasizes the importance of continuous learning, building a strong professional network, and the value of soft skills in advancing one's career.

Takeaways

• Imposter syndrome can be a sign of growth.
• Starting as a landscaper, Caleb found his passion in tech.
• Freelancing taught him valuable lessons about income stability.
• Transitioning to full-time work brought new challenges.
• Building a strong network is crucial for career growth.
• Continuous learning is essential in the tech industry.
• The acquisition of Wisely led to new opportunities at Olo.
• Engineering management requires a different skill set than coding.
• Soft skills are vital for career advancement.
• Sharing experiences on LinkedIn can help others in their careers.

Chapters

00:00 Introduction to Caleb Mellis and His Journey

03:00 Transitioning from Landscaping to Software Engineering

05:55 Freelancing and Overcoming Imposter Syndrome

09:07 Navigating the Feast and Famine Cycle in Freelancing

12:05 From Freelance to Full-Time: The Shift in Mindset

14:59 Learning New Technologies and Overcoming Challenges

17:52 The Importance of Consistent Learning and Growth

21:12 Interviewing Strategies and Standing Out in the Tech Industry

24:39 Going Above and Beyond in Job Applications

27:15 The Importance of Relationship Development in Interviews

29:09 Navigating Early Career Challenges

32:41 Innovative Solutions in Restaurant Technology

35:01 Developing a Growth Mindset

37:31 Experiencing Company Acquisition

40:28 Transitioning from Engineer to Manager

44:51 Balancing Technical Skills and Leadership

47:16 Building a Professional Network on LinkedIn

Credits:

Hosted by Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this engaging conversation, Peter Murphy Lewis shares his entrepreneurial journey, emphasizing the importance of human connection, the role of AI in marketing, and the value of authenticity in building relationships. He discusses the challenges faced by businesses today and offers actionable strategies for small business growth, highlighting the significance of attention and the effective use of data. The dialogue also explores cultural insights gained from Peter's experiences in Latin America, reinforcing the idea that personal connections are vital in a tech-driven world.

Takeaways

• Peter's journey reflects the uncertainty many entrepreneurs face.
• Success often comes from being comfortable with being wrong.
• AI can enhance creativity but should not replace human insight.
• Building relationships is key to business success.
• Cultural experiences can shape personal and professional growth.
• Authenticity in marketing fosters true connections with customers.
• Attention is the most valuable currency in marketing today.
• Data should be used wisely to inform business strategies.
• Brick-and-mortar businesses have unique opportunities with AI.
• The future of marketing lies in perspective and human touch.

Chapters

00:00 Introduction to Peter Murphy Lewis and His Journey

03:05 The Uncertain Path of Entrepreneurship

05:51 Navigating AI in Creative Industries

08:46 The Importance of Human Connection

11:57 Cultural Insights from Latin America

15:10 Building Relationships in Business

17:55 Challenges in Business Strategy

22:02 Navigating Data in Marketing Strategies

25:03 The Role of AI in Marketing Execution

30:04 Human Insight vs. AI Automation

35:18 Identifying Opportunities in Brick and Mortar

37:35 Strategies for Growing Small Businesses

Links from the show:

strategicpete.com

Credits:

Hosted by Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this conversation, Ryan Roghaar interviews Logan Lyles, founder of DemandShift, about the evolution of webinars in B2B marketing. They discuss the importance of authenticity, delivering value, and building trust with audiences. Logan shares insights on creating engaging content, overcoming barriers to entry, and the technical aspects of running successful webinars. The conversation also covers the benefits of repurposing content, automation tools, and the differences between live and pre-recorded webinars. Logan emphasizes the need for marketers to adapt to new technologies and strategies to maximize their impact.

Takeaways

• Webinars should focus on thought leadership rather than just sales pitches.
• Delivering value is crucial for retaining audience attention.
• Building trust involves sharing expertise freely.
• The no-like-trust factor is essential in marketing.
• Repurposing content can significantly increase ROI.
• Automation tools can streamline webinar processes and save time.
• Live webinars allow for real-time audience engagement and feedback.
• You don't need expensive tech to start hosting webinars.
• Implementing a two-step signup process can boost conversion rates.
• A single webinar can generate multiple content pieces for future use.

Chapters

00:00 Introduction to DemandShift and Webinars

03:13 The Intentionality Behind Webinars

06:24 Delivering Value in Webinars

09:10 Building Trust and Relationships

12:08 The Balance of Thought Leadership and Conversion

15:04 Getting Started with Webinars

18:09 Repurposing Content for Maximum ROI

21:24 The Importance of Unique Perspectives

24:00 Becoming the Default Solution

26:56 Overcoming Self-Consciousness in Content Creation

32:24 Crafting a Content Strategy for Webinars

39:17 Live vs. Pre-Recorded Webinars: Pros and Cons

46:48 Advancements in Webinar Technology

49:25 The Power of Automation in Marketing

Links from the show:

ChatGPT Market Research Prompt: https://demandshift.co/prompt

14-Day Free Trial of HighLevel (with webinar snapshot): https://affiliates.gohighlevel.com/?fp_ref=logan-lyles&share=W5m179URIIQ3I4ExZ3Yz
Try Descript (AI-powered audio/video editor): https://get.descript.com/uy373esx9737

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar