• Scent-sational Success: Creating Demand Before It Exists - with Tiffany Rose Goodyear.
    Oct 7 2025
    In this episode, Sean interviews Tiffany Rose Goodyear, the founder of ScentX, a pioneering company specialising in 'scentscaping' and fragrance experiences for events. Tiffany shares her unique journey from a background in advertising and baking to creating immersive scent experiences that elevate events by engaging all five human senses. She discusses the importance of olfaction in creating memorable experiences, the challenges of introducing a new service to clients, and the role of educational marketing in her business. KEY TAKEAWAYS Scent is often overlooked in event planning, yet it plays a crucial role in creating immersive experiences. Engaging all five senses, including olfaction, enhances the overall atmosphere and emotional impact of an event. As a pioneering entrepreneur in the scent industry, educating potential clients about the significance of scent is essential. This involves demonstrating how scent can elevate experiences and encouraging clients to consider it as a vital component of their events. The process of creating a scent for an event involves a detailed discovery call to understand the client's vision, followed by sending scent samples. This personalised approach helps clients select fragrances that align with the emotions and themes of their events. The company provides on-site fragrance technicians during events to ensure the scent is perfectly executed, taking into account variables like airflow and temperature. This hands-on approach differentiates the service from others in the industry. Building a business in a niche market requires a growth mindset and the ability to adapt to challenges. Embracing rejection as data and being open to change are vital traits for entrepreneurs, especially when introducing innovative concepts that may not yet be widely accepted. BEST MOMENTS "Scent, being the fifth one, probably the least understood, gets left off. But my argument is, no, it is not an immersive experience if you haven't considered all five sensory receptors." "It seems like a subtle aspect of an event, but it would really elevate the experience of the people who are participating." "Every room, every space, has a fragrance. If it's a bad smell, we recognise it, but that doesn't negate the fact that literally every single space has scent." "I think the more we get away from using our bodies in our life to live our lives, the less human we're becoming." "You're on the cutting edge of anything. Education is a huge part of it. There's kind of a lack of a palette there." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    49 mins
  • Crafting Quality: A Specialty Bakery Founder’s Guide to Purpose and Growth - with Arthur Chavez
    Sep 30 2025
    Sean sits down with Arthur Chavez today, the founder of No Cow Bakery, a unique business dedicated to creating delicious, allergy-friendly, gluten-free, dairy-free, and vegan treats. Arthur shares his inspiring journey from experimenting in his kitchen with friends to discovering the need for high-quality, healthy alternatives in the market. He recounts a transformative experience at a gluten fair that validated his mission and led to opportunities with major retailers. KEY TAKEAWAYS The journey of No Cow Bakery began from a desire to create delicious, allergy-friendly baked goods after witnessing the poor quality of existing options for those with dietary restrictions. This passion for solving a health problem drove the initial recipe development. The bakery not only serves customers with dietary restrictions but also creates a supportive community where individuals can share their stories and experiences. The emotional reactions from customers highlight the significant impact that quality food can have on people's lives. A commitment to high-quality ingredients is paramount. The bakery prioritises using fresh, speciality ingredients and avoids compromising on quality, even if it means facing challenges in sourcing and production. The business is poised for growth, with plans to expand distribution while maintaining product quality. The approach includes careful planning and a willingness to adapt to market demands, such as potentially opening a dedicated distribution centre if necessary. BEST MOMENTS "I knew our stuff was good, but for somebody to get that emotional over it... food is very emotional." "It's not that bad. If you're ever missing anything out there, just let us know, because we'd probably make it." "People don't talk anymore. They don't talk to their customers. We take time to talk to each person individually." "I just wanted the title of owner. I didn't want anything really to do with the business." "If you spread yourself too thin, you're not going to make it. So just one thing at a time." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    49 mins
  • Rethink Retirement: Become Your Own Nonprofit - with Eric Walker.
    Sep 23 2025
    On this episode, Sean interviews Eric Walker, a full-time servant adventurer and entrepreneur who has dedicated his life to living as a "one-man nonprofit". Instead of retiring, Eric chose to pursue a life of profound meaning and contribution, using his skills to help others around the world. KEY TAKEAWAYS A life focused on significance can be more fulfilling than one focused solely on success, especially in later years. You can create a nonprofit lifestyle without the administrative burden by partnering with an umbrella organization that handles the paperwork and finances. To find your passion, do a personal self-assessment and look at the needs of the world. You can start by getting additional training, such as an English teaching certification, which can open many doors. The digital age allows individuals to build a personal brand and connect directly with supporters, creating a more personal and authentic relationship than with large corporations. BEST MOMENTS "Half of all small businesses fail in their first five years, but you are not going to be one of them." "I for one, I want to live till I die." "Sometimes people can tend to live smaller lives than they are capable of." "I don't want to retreat in my later years, I want to advance." "I don't think there's that much to be afraid of. God's just as able to take care of me over there as he is over here." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    43 mins
  • Create a High-Performance Remote Team - with Zach Wright.
    Sep 16 2025
    Sean sits down with Zach Wright, founder and CEO of Grapevine Software. They look at the evolving dynamics of the workforce, particularly the tug-of-war between remote work, hybrid models, and the push for a return to the office. Zach shares insights from his expertise in business operations technology and remote work, discussing the challenges businesses face when building remote teams and how Grapevine addresses these issues. Entrepreneurs can apply for the Untangled Vines Community here: https://nm3ce.share.hsforms.com/2E2cJ6QqgQqaQKa91LkxZ1w KEY TAKEAWAYS The pandemic has led to a significant shift in workforce dynamics, with many employees preferring remote or hybrid work models. Companies are now navigating the balance between employee preferences and organisational demands, often leading to a hybrid approach being favoured. Entrepreneurs face challenges in building remote teams, including communication barriers, the need for centralised information, and maintaining employee engagement. Tools that streamline communication and provide a single source of truth are essential for overcoming these hurdles. A centralised platform can enhance company culture by fostering communication and collaboration among remote teams. This helps employees feel connected and engaged, which is crucial for retention and productivity. Utilising a comprehensive tool like Grapevine can significantly reduce time spent searching for information and duplicating work. By centralising resources and communication, companies can improve operational efficiency and reduce overhead costs. The future workforce may increasingly rely on technology that integrates augmented reality and AI, allowing for seamless communication and task management. This evolution aims to create a more flexible, inclusive, and fulfilling work environment. BEST MOMENTS "The big reason that this is such a debate is, in my opinion, is we see that return to office has been disguised as layoffs." "If I would have just went off of like stereotypes about Pakistan, then I would be like, 'Oh, maybe I shouldn't work with them.' But now that I've worked with the Pakistan team, they're literally like us." "One of the biggest issues in organisations today is the ability to search and find information that their company already has." "It sounds like based on what you're saying, the struggle is real, but it's going to land somewhere middle ground." "We want to be the element that is whenever you sign in and start your workday, it's in Grapevine." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    50 mins
  • To Optimize Your Business, Optimize You - with Diana Feinstein
    Sep 9 2025
    Today, Sean interviews Diana Feinstein, a former Wall Street finance professional turned health and self-optimization coach. Diana shares her transformative journey from the corporate world to launching Max Pact Health, driven by a deep desire to help others realize their highest potential. She discusses the pivotal moment in her childhood that inspired her entrepreneurial spirit and how her coaching goes beyond mere fitness goals to foster profound personal growth in her clients. https://www.maxpacthealth.com/ https://www.instagram.com/maxpacthealth/ KEY TAKEAWAYS Success in coaching relationships is largely determined by emotional resonance between the coach and the client. A strong connection fosters accountability and transformation. Effective transformation goes beyond physical goals; it involves addressing underlying beliefs and habits. By understanding the emotional and psychological aspects of behaviour, clients can achieve lasting change. Small, consistent changes can lead to significant improvements over time. Aiming for just 1% better each day can result in a 33% improvement by the end of the year. Cookie-cutter solutions are ineffective. Tailoring strategies to individual needs and circumstances is crucial for achieving optimal results in health and self-optimisation. Coaching can have a ripple effect, positively influencing not just the individual but also their family and future generations. Helping clients improve their well-being can lead to better outcomes for their loved ones. BEST MOMENTS "People won't always buy what you do. They will 100% buy why you do it." "The fitness goal is almost like the front door. They're often chasing the feeling or the experience that they have once they get to that goal." "Every behaviour is an attempt to solve a need." "I can want all of this in the world, but if they think I'm an asshole, this isn't going to work." "It really comes down to emotional resonance. 65% of their success is determined by how emotionally resonant they are with me." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    46 mins
  • Transforming Your Business Operations for Transformational Growth - with Jenna Monanhan
    Sep 3 2025
    In this episode, Sean interviews Jenna Monahan, a fractional COO and founder of Steady Ground Strategies. Jenna shares her unique journey from working in healthcare and retail jewellery to becoming a solopreneur dedicated to helping small businesses thrive. She discusses the importance of effective business operations, the value of understanding what to amplify in a company's messaging, and the critical role of team communication and clarity in driving success. KEY TAKEAWAYS Successful project execution, such as moving a hospital, requires meticulous planning and attention to detail. It's crucial to balance the granular details with the overall vision to ensure smooth operations. Effective communication and clarity of roles within a team are essential. Ensuring that all team members understand their responsibilities and the company's goals fosters a collaborative environment and reduces redundancy. Transitioning from a transactional to a transformational leadership style can significantly enhance a company's culture. Leaders should focus on creating a brand that employees and customers can connect with emotionally, leading to increased engagement and loyalty. Engaging subject matter experts in the planning and decision-making processes is vital. Their insights can lead to innovative solutions and improvements that may not be apparent to those outside their specific areas of expertise. Establishing consistent systems and processes is crucial for scaling a business. As companies grow, implementing structured operations allows founders to focus on strategic growth rather than getting bogged down in day-to-day tasks. BEST MOMENTS "Half of all small businesses fail in their first five years, but you are not going to be one of them." "There is no detail that's too small, but you can't get so insanely detailed that you're not seeing the bigger picture too." "The world has them. The world needs us, and we need to make sure that we get loud and amplify the things that make us unique." "If you don't have the right systems in place, you're going to be out of whack and waste and redundancy will occur." "Customers will never love your company until your employees do." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    50 mins
  • Create a Powerful Personal Brand - with TV & HBO Producer Flora White
    Aug 27 2025
    In this episode, Sean interviews Flora White, a seasoned television and documentary film producer turned entrepreneur. Flora shares her inspiring journey from working with iconic institutions like HBO, NBC, and National Geographic to launching her own successful business, Evolution Content. She discusses the importance of storytelling in building a brand and offers valuable insights into creating authentic narratives that resonate with audiences. KEY TAKEAWAYS Effective storytelling is crucial for entrepreneurs to connect with their audience. A well-crafted brand story can serve as a digital business card, helping potential clients understand the business's mission, values, and purpose without needing multiple introductory meetings. Early-stage entrepreneurs face significant challenges, particularly in the first five years. Providing practical knowledge and inspiration can help them achieve durable success and navigate these critical years more effectively. Authenticity in branding is increasingly important, as consumers are more likely to make purchasing decisions based on values alignment with a brand. Entrepreneurs should focus on conveying their true selves to attract like-minded clients. Engaging in volunteer roles or nonprofit work can create valuable connections and support systems for entrepreneurs. These relationships can lead to business opportunities and collaborations that enhance credibility and visibility. Entrepreneurs should view their brand story as a living document that evolves over time. Regularly updating and refining their narrative allows them to stay relevant and connected to their audience, ensuring that their messaging aligns with their current goals and experiences. BEST MOMENTS "I love hearing the behind-the-scenes story that nobody else gets. It doesn't have to be a minute and a half video production; it can just be a meaningful conversation." "When I started Evolution Content, I had just left my corporate role... I wanted to play again with cameras and tell stories." "My goal is to have a cultural shift toward a society that thinks first about self-reliance and helping other people." "Two out of three consumers make purchasing decisions based on values alignment with a brand. That is only going to become more and more true as time goes on." "It's about telling a human story, and it's done in a cinematic way, in a thoughtful way that is human-centric." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    48 mins
  • A Tech Entrepreneur Talks AI Threats, World-Class Customer Experience, and ROI - with Orion Stewart
    Aug 19 2025
    What does it really take to build a business where customer service isn’t just a buzzword, but the heartbeat of everything you do? In this episode, Sean O’Hara sits down with Orion Stewart, co-founder of MSP Shift, to unpack his entrepreneurial journey and the lessons he’s learned along the way. From knowing when it’s the right time to bring in IT support, to why outsourcing often makes more sense than hiring in-house, Orion shares honest, practical advice for business owners who want to scale the smart way. They also dive into the challenges every modern business faces—like the growing wave of AI-driven cybersecurity threats—and how to stay one step ahead. Whether you’re just starting out or looking to tighten up your IT and customer experience, this conversation is packed with real-world insights and tips you can put into practice right now. KEY TAKEAWAYS Customer Service as a Core Focus: Emphasizing that customer service should be the primary focus of any business, not just an add-on. Building strong relationships with customers is essential for long-term success. Importance of IT Support for Small Businesses: Many small businesses face challenges as they grow, particularly in IT. Outsourcing IT services can provide better ROI compared to hiring in-house staff, especially for companies that are scaling rapidly. Cybersecurity Threats: Small businesses are increasingly vulnerable to cybersecurity threats, with a significant rise in attacks reported. It's crucial for businesses to invest in proper IT support to safeguard against these risks. AI's Dual Role: While AI can enhance cybersecurity measures by identifying vulnerabilities, it also poses new threats as attackers can use AI to create more sophisticated phishing attacks. Business owners need to be cautious about the data they share with AI models. Building a Strong Team: A successful IT team should balance technical expertise with strong customer service skills. Hiring individuals who can connect with clients and understand their needs is vital for providing effective IT solutions. BEST MOMENTS "Customer service can't just be something that you slap on your website or put on your business card. It has to be the primary focus in whatever industry you're going into." "We are seeing a massive rise on attacks on the small business space. Cisco actually reported a 60% increase on the SMB space" "If you are using AI models within your business, make sure you're paying for a business license and whatever AI model that you're using isn't going to use your data for future learning models." "The scary part is if an AI bot is now beating some of the top security engineers in finding these bugs and vulnerabilities, if it's in the right hands, then that's amazing. The scary part is if it gets into the wrong hands." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    49 mins