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Durable Entrepreneurs

Durable Entrepreneurs

By: Sean O'Hara MBA
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 Welcome to Durable Entrepreneurs – the podcast built for those who don’t just want to succeed, but want to last. Entrepreneurship is tough, but you don’t have to go it alone. Each week, we bring you raw, real, and practical insights from battle-tested entrepreneurs and sharp industry experts who’ve been through the trenches – and came out stronger. From breakthrough stories to road-tested strategies, we share the tools, mindset, and grit you need to build a business that not only grows, but endures. No fluff. No fake hype. Just powerful conversations to help you thrive long-term. Let’s build something that lasts. Welcome to Durable Entrepreneurs. Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Scent-sational Success: Creating Demand Before It Exists - with Tiffany Rose Goodyear.

    Scent-sational Success: Creating Demand Before It Exists - with Tiffany Rose Goodyear.
    Oct 7 2025
    In this episode, Sean interviews Tiffany Rose Goodyear, the founder of ScentX, a pioneering company specialising in 'scentscaping' and fragrance experiences for events. Tiffany shares her unique journey from a background in advertising and baking to creating immersive scent experiences that elevate events by engaging all five human senses. She discusses the importance of olfaction in creating memorable experiences, the challenges of introducing a new service to clients, and the role of educational marketing in her business. KEY TAKEAWAYS Scent is often overlooked in event planning, yet it plays a crucial role in creating immersive experiences. Engaging all five senses, including olfaction, enhances the overall atmosphere and emotional impact of an event. As a pioneering entrepreneur in the scent industry, educating potential clients about the significance of scent is essential. This involves demonstrating how scent can elevate experiences and encouraging clients to consider it as a vital component of their events. The process of creating a scent for an event involves a detailed discovery call to understand the client's vision, followed by sending scent samples. This personalised approach helps clients select fragrances that align with the emotions and themes of their events. The company provides on-site fragrance technicians during events to ensure the scent is perfectly executed, taking into account variables like airflow and temperature. This hands-on approach differentiates the service from others in the industry. Building a business in a niche market requires a growth mindset and the ability to adapt to challenges. Embracing rejection as data and being open to change are vital traits for entrepreneurs, especially when introducing innovative concepts that may not yet be widely accepted. BEST MOMENTS "Scent, being the fifth one, probably the least understood, gets left off. But my argument is, no, it is not an immersive experience if you haven't considered all five sensory receptors." "It seems like a subtle aspect of an event, but it would really elevate the experience of the people who are participating." "Every room, every space, has a fragrance. If it's a bad smell, we recognise it, but that doesn't negate the fact that literally every single space has scent." "I think the more we get away from using our bodies in our life to live our lives, the less human we're becoming." "You're on the cutting edge of anything. Education is a huge part of it. There's kind of a lack of a palette there." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    49 mins
  • Crafting Quality: A Specialty Bakery Founder’s Guide to Purpose and Growth - with Arthur Chavez

    Crafting Quality: A Specialty Bakery Founder’s Guide to Purpose and Growth - with Arthur Chavez
    Sep 30 2025
    Sean sits down with Arthur Chavez today, the founder of No Cow Bakery, a unique business dedicated to creating delicious, allergy-friendly, gluten-free, dairy-free, and vegan treats. Arthur shares his inspiring journey from experimenting in his kitchen with friends to discovering the need for high-quality, healthy alternatives in the market. He recounts a transformative experience at a gluten fair that validated his mission and led to opportunities with major retailers. KEY TAKEAWAYS The journey of No Cow Bakery began from a desire to create delicious, allergy-friendly baked goods after witnessing the poor quality of existing options for those with dietary restrictions. This passion for solving a health problem drove the initial recipe development. The bakery not only serves customers with dietary restrictions but also creates a supportive community where individuals can share their stories and experiences. The emotional reactions from customers highlight the significant impact that quality food can have on people's lives. A commitment to high-quality ingredients is paramount. The bakery prioritises using fresh, speciality ingredients and avoids compromising on quality, even if it means facing challenges in sourcing and production. The business is poised for growth, with plans to expand distribution while maintaining product quality. The approach includes careful planning and a willingness to adapt to market demands, such as potentially opening a dedicated distribution centre if necessary. BEST MOMENTS "I knew our stuff was good, but for somebody to get that emotional over it... food is very emotional." "It's not that bad. If you're ever missing anything out there, just let us know, because we'd probably make it." "People don't talk anymore. They don't talk to their customers. We take time to talk to each person individually." "I just wanted the title of owner. I didn't want anything really to do with the business." "If you spread yourself too thin, you're not going to make it. So just one thing at a time." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    49 mins
  • Rethink Retirement: Become Your Own Nonprofit - with Eric Walker.

    Rethink Retirement: Become Your Own Nonprofit - with Eric Walker.
    Sep 23 2025
    On this episode, Sean interviews Eric Walker, a full-time servant adventurer and entrepreneur who has dedicated his life to living as a "one-man nonprofit". Instead of retiring, Eric chose to pursue a life of profound meaning and contribution, using his skills to help others around the world. KEY TAKEAWAYS A life focused on significance can be more fulfilling than one focused solely on success, especially in later years. You can create a nonprofit lifestyle without the administrative burden by partnering with an umbrella organization that handles the paperwork and finances. To find your passion, do a personal self-assessment and look at the needs of the world. You can start by getting additional training, such as an English teaching certification, which can open many doors. The digital age allows individuals to build a personal brand and connect directly with supporters, creating a more personal and authentic relationship than with large corporations. BEST MOMENTS "Half of all small businesses fail in their first five years, but you are not going to be one of them." "I for one, I want to live till I die." "Sometimes people can tend to live smaller lives than they are capable of." "I don't want to retreat in my later years, I want to advance." "I don't think there's that much to be afraid of. God's just as able to take care of me over there as he is over here." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    43 mins
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