Episodes

  • #3 Escape the CAC Trap

    #3 Escape the CAC Trap
    Sep 3 2025
    Rising CAC. Dropping ROAS. Stuck in the Meta–Google loop? 🎯 In this episode, discover how Total Video Brandformance helps ambitious brands escape the CAC trap – scaling smarter across every screen. Customer acquisition costs are spiralling. Meta ROAS is falling. Search is shifting to AI. And your audience has seen your best ads far too many times. For many DTC brands, growth has become more expensive – and less predictable. In this episode of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, explains how Total Video Brandformance helps brands escape the CAC trap. Instead of relying only on Meta and Google, this approach turns video into a full-funnel growth engine – scalable, measurable, and designed to lower your acquisition costs. What you’ll learn in this episode: Why depending on Meta and Google alone no longer works. How Total Video Brandformance combines creative, audience design, and integrated media to drive growth. The Big Screen Trust Effect – why TV & CTV instantly build credibility and conversions. How to scale beyond the duopoly with YouTube, TikTok, CTV, and TV. A real-world case study: how a travel app reached 58M unique users and cut cost per install by 58%. Practical steps to start testing Total Video Brandformance from €50,000. If your CAC is climbing, your ROAS is unpredictable, and you’re stuck in the Meta–Google loop, this episode is for you. Next step: Book a free strategy session at dcmn.com/totalvideo or drop us an email at podcast@dcmn.com. Do Change Marketing Now is the podcast for ambitious marketers who want to adapt, grow, and win in a fast-changing world. Hosted by Matthias Riedl, CEO of DCMN.
    Show More Show Less
    10 mins
  • #2 Insight over Instinct

    #2 Insight over Instinct
    May 14 2025
    Moving fast is tempting. But skipping the research step often leads to expensive mistakes. In episode #2 of Do Change Marketing Now, Matthias Riedl speaks with Kornelia Wroblewska, Head of Insights at DCMN, about why real audience understanding is the key to building campaigns that actually perform. They discuss the most common pitfalls brands face when they rely on gut feeling, what audience design really means, and how research can sharpen both creative and media strategy. Kornelia also shares how market insights help make Connected TV campaigns more effective and what KPIs marketers should focus on beyond brand awareness. From campaigns that accidentally boosted the competition to bold decisions backed by data, this episode reveals how research can be your most powerful tool. It is a sharp and honest look at how insights drive impact and why taking the time to ask the right questions pays off. If you care about relevance, results and getting your message right, Insight over Instinct is for you.
    Show More Show Less
    28 mins
  • #1 The Battle of Attention

    #1 The Battle of Attention
    Apr 4 2025
    Welcome to the very first episode of Do Change Marketing Now! Kicking things off with one of the biggest challenges facing marketers today: The Battle of Attention. With thousands of ads hitting consumers daily, your biggest enemy isn’t bad creatives or even bad budgets, it’s invisibility. Matthias Riedl breaks down why performance marketing alone won’t cut it anymore, and how to break through the noise using what he calls Brandformance: the perfect storm of brand building and performance. In this episode, you'll hear stories from DCMN’s early days, how brands like Zalando and Urban Sports Club won attention in unconventional ways, and why understanding your customer better than anyone else is still the ultimate advantage.
    Show More Show Less
    11 mins