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Do Change Marketing Now

Do Change Marketing Now

By: Matthias Riedl
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 Welcome to Do Change Marketing Now – the podcast for marketers, founders, and brand builders who are tired of the same old playbook. Hosted by Matthias Riedl, CEO of DCMN and pioneer of Brandformance Marketing, this show is your backstage pass to bold strategies and smart leadership insights that actually move the needle. Matthias has helped over 400 digital brands scale with a unique mix of performance and brand thinking. Whether you’re building awareness, expanding internationally, or trying to break through a saturated market. He’s been there, done that, and is ready to share what works now. Each monthly episode delivers punchy perspectives and honest takes on modern marketing – from cutting through the noise to making people actually care about your brand. What to Expect: Monthly Drops: One high-impact episode per month, perfect for your commute, coffee break, or strategy reset. Brandformance-First: Deep dives into combining brand and performance for sustainable growth. Expert Interviews: Occasional conversations with industry leaders and proven marketers. Real Talk: No fluff. Just sharp thinking, practical frameworks, and bold ideas. Subscribe now and join the change-makers redefining what good marketing looks like. www.dcmn.com www.linkedin.com/in/matthiasriedl/DCMN Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • #4 Benelux Unlocked

    #4 Benelux Unlocked
    Oct 29 2025
    Cracking the Code of a Small but Mighty Market. Why Belgium and the Netherlands punch above their weight and what global brands can learn. These two compact countries have become powerhouses for digital and D2C brands. In this episode, Matthias Riedl and Jos Lakeman uncover why Benelux is the ultimate testing ground for global players like HelloFresh and Zalando, and what marketers need to know before expanding there. From cultural nuances to media landscapes and CTV opportunities, discover what makes Benelux one of Europe’s smartest markets to grow in. In this episode of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, sits down with Jos Lakeman, Country Manager Benelux, to explore what makes the Netherlands and Belgium such powerful markets for digital and D2C brands. They discuss why these small but mighty countries have become key testing grounds for global players like HelloFresh and Zalando, and what every marketer should know before expanding there. Together, they unpack the cultural nuances, media landscapes, and CTV opportunities that make Benelux unique, plus the biggest mistakes brands should avoid when entering the region. You’ll learn: Why Belgium and the Netherlands are ideal test markets How localisation goes beyond translation (and why “septante” matters) What drives media efficiency and trust in Benelux How CTV and addressable TV are evolving And why now is the perfect time to launch there A must-listen for marketing leaders, brand builders, and anyone curious about how to grow smart in Europe’s most underestimated region.
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    22 mins
  • #3 Escape the CAC Trap

    #3 Escape the CAC Trap
    Sep 3 2025
    Rising CAC. Dropping ROAS. Stuck in the Meta–Google loop? 🎯 In this episode, discover how Total Video Brandformance helps ambitious brands escape the CAC trap – scaling smarter across every screen. Customer acquisition costs are spiralling. Meta ROAS is falling. Search is shifting to AI. And your audience has seen your best ads far too many times. For many DTC brands, growth has become more expensive – and less predictable. In this episode of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, explains how Total Video Brandformance helps brands escape the CAC trap. Instead of relying only on Meta and Google, this approach turns video into a full-funnel growth engine – scalable, measurable, and designed to lower your acquisition costs. What you’ll learn in this episode: Why depending on Meta and Google alone no longer works. How Total Video Brandformance combines creative, audience design, and integrated media to drive growth. The Big Screen Trust Effect – why TV & CTV instantly build credibility and conversions. How to scale beyond the duopoly with YouTube, TikTok, CTV, and TV. A real-world case study: how a travel app reached 58M unique users and cut cost per install by 58%. Practical steps to start testing Total Video Brandformance from €50,000. If your CAC is climbing, your ROAS is unpredictable, and you’re stuck in the Meta–Google loop, this episode is for you. Next step: Book a free strategy session at dcmn.com/totalvideo or drop us an email at podcast@dcmn.com. Do Change Marketing Now is the podcast for ambitious marketers who want to adapt, grow, and win in a fast-changing world. Hosted by Matthias Riedl, CEO of DCMN.
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    10 mins
  • #2 Insight over Instinct

    #2 Insight over Instinct
    May 14 2025
    Moving fast is tempting. But skipping the research step often leads to expensive mistakes. In episode #2 of Do Change Marketing Now, Matthias Riedl speaks with Kornelia Wroblewska, Head of Insights at DCMN, about why real audience understanding is the key to building campaigns that actually perform. They discuss the most common pitfalls brands face when they rely on gut feeling, what audience design really means, and how research can sharpen both creative and media strategy. Kornelia also shares how market insights help make Connected TV campaigns more effective and what KPIs marketers should focus on beyond brand awareness. From campaigns that accidentally boosted the competition to bold decisions backed by data, this episode reveals how research can be your most powerful tool. It is a sharp and honest look at how insights drive impact and why taking the time to ask the right questions pays off. If you care about relevance, results and getting your message right, Insight over Instinct is for you.
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    28 mins
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