In Episode 4 of the Intentional AI series, Cole and Virgil move further into the content lifecycle and this time they are focusing on content management.

Once your content’s written, the real work begins. Editing, organizing, translating, tagging, all the behind-the-scenes steps that keep content consistent and usable. In this episode, the team looks at how AI can help streamline those tasks and where it still creates new challenges.

Joined by returning guest Chad, they break down where AI fits, where it fails, and what happens when you trust it to translate complex content on its own.

In this episode, they explore:

• How AI supports the content management stage of the lifecycle
• Common use cases like translation, auto-summary fields, and accessibility checks
• Where automation makes sense and where it doesn’t
• The biggest risks of AI content management, from oversimplification to data privacy
• Why good input (clear, readable content) still determines good output
• How readable, accessible writing improves both human and AI understanding

This episode also continues the real-world experiment from previous episodes.

Using the accessibility article originally created with Writesonic, the team tests how well three AI tools: Google Translate, DeepL, and ChatGPT, handle translating the piece into Spanish. The results reveal major differences in accuracy, tone, and overall usability across each model.

A downloadable Episode Companion Guide is available below. It includes key takeaways, tool comparisons, and practical advice for using AI in the content management stage.

DS-S3-E4-CompanionDoc.pdf

🦃 Note: We’re taking a short Thanksgiving break, the next episode will drop on December 2, 2025.

Upcoming episodes in the Intentional AI series:

• Dec 2, 2025 — Accessibility
• Dec 16, 2025 — SEO / AEO / GEO
• Jan 6, 2026 — Content Personalization
• Jan 20, 2026 — Front End Development & Wireframing
• Feb 3, 2026 — Design & Media
• Feb 17, 2026 — Back End Development
• Mar 3, 2026 — Conversational Search (with special guest!)
• Mar 17, 2026 — Chatbots & Agentic AI
• Mar 31, 2026 — Series Finale & Tool Review

Whether you’re managing websites, content workflows, or entire digital ecosystems, this conversation is about using AI intentionally, to work smarter without losing the human judgment that keeps content trustworthy.

New episodes every other Tuesday.

For more conversations about AI, digital strategy, and all the ways we get it wrong (and how to get it right), visit www.discussingstupid.com and subscribe on your favorite podcast platform.

Chapters

(0:00) - Intro

(0:50) - Today's focus: Content management with AI

(1:58) - Content management opportunities with AI

(6:18) - Recurring series theme: Trust

(8:34) - Refine your process one step at a time

(9:53) - Better content = better everything

(10:22) - We tested 3 AI translation tools

(12:02) - Cole's "elephant in the room" test

(14:28) - Poor content = poor translations

(16:58) - True translation happens between people

(18:45) - Closing takeaways

Subscribe for email updates on our website:

https://www.discussingstupid.com/

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Listen on Apple Podcasts,...

In Episode 3 of the Intentional AI series, Cole and Virgil move into the next stage of the content lifecycle: content creation.

AI can write faster than ever, but that doesn’t mean it writes well. From prompting and editing to maintaining voice and originality, AI-generated content still requires human effort and judgment. In this episode, the team explores where AI can help streamline production and where it can’t replace the creative process.

In this episode, they explore:

• How AI fits into the content creation stage of the lifecycle
• Why AI-generated content often takes just as much time as writing from scratch
• The key risks of AI content creation, including accuracy, effort, and authenticity
• How to maintain your voice, tone, and originality when using AI tools
• Why humans are still responsible for quality control and credibility
• What happens when you test the same research prompt across three writing tools

This episode also continues the real-world experiment from Episode 2. Using the research compiled with Perplexity, the team tests how three content-generation tools—Jenni AI, Perplexity Pro, and Writesonic—handle the same writing task. The results reveal just how differently each model performs when asked to create original, publishable content.

A downloadable Episode Companion Guide is available below. It includes key takeaways, tool comparisons, and practical advice for using AI in the content creation stage.

DS-S3-E3-CompanionDoc.pdf

Upcoming episodes in the Intentional AI series:

• Nov 11, 2025 — Content Management

• Dec 2, 2025 — Accessibility

• Dec 16, 2025 — SEO / AEO / GEO

• Jan 6, 2026 — Content Personalization

• Jan 20, 2026 — Front End Development & Wireframing

• Feb 3, 2026 — Design & Media

• Feb 17, 2026 — Back End Development

• Mar 3, 2026 — Conversational Search (with special guest!)

• Mar 17, 2026 — Chatbots & Agentic AI

• Mar 31, 2026 — Series Finale & Tool Review

Whether you’re a marketer, strategist, or developer, this conversation is about creating content intentionally and keeping your human voice at the center of it all.

New episodes every other Tuesday.

For more conversations about AI, digital strategy, and all the ways we get it wrong (and how to get it right), visit www.discussingstupid.com and subscribe on your favorite podcast platform.

Chapters

(0:00) - Intro

(0:30) - Smarter content creation with AI

(1:00) - Effort doesn't go away

(3:20) - Tool / LLM differences

(5:34) - Audience fit & voice

(7:44) - We tested 3 tools for AI content creation

(10:08) - Testing Jenni AI

(13:23) - Testing Perplexity

(14:55) - Testing Writesonic

(16:55) - Key Takeaways

Subscribe for email updates on our website:

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https://www.youtube.com/@discussingstupid

Listen on Apple Podcasts, Spotify, or Soundcloud:

https://podcasts.apple.com/us/podcast/discussing-stupid-a-byte-sized-podcast-on-stupid-ux/id1428145024

https://open.spotify.com/show/0c47grVFmXk1cco63QioHp?si=87dbb37a4ca441c0

In Episode 2 of the Intentional AI series, Cole and Virgil dive into the first real stage of the content lifecycle: research and analysis.

From brainstorming ideas to verifying data sources, AI is being used everywhere in the early stages of content creation. But how much of that information can you actually trust? In this episode, the team unpacks where AI helps, where it hurts, and why you still need to be the researcher of the research.

In this episode, they explore:

• How AI fits into the research and analysis stage of the content lifecycle
• The major risks of using AI for research, including accuracy, bias, and misinformation
• Why trust, verification, and validation are now part of your job
• Security and legal concerns around AI scraping and data usage
• How different tools handle citations, transparency, and usability
• Why you can’t skip the human role in confirming, editing, and contextualizing AI outputs

This episode also features the first step in a real experiment: researching a blog topic on digital accessibility using the tools Perplexity, ChatGPT, and Copilot. The results of that research will directly fuel the next episode on content creation.

A downloadable Episode Companion Guide is available below. It includes key episode takeaways, tool comparisons, and practical guidance on how to use AI responsibly during the research stage.

DS-S3-E2-CompanionDoc.pdf

Upcoming episodes in the Intentional AI series:

• Oct 28, 2025 — Content Creation
• Nov 11, 2025 — Content Management
• Dec 2, 2025 — Accessibility
• Dec 16, 2025 — SEO / AEO / GEO
• Jan 6, 2026 — Content Personalization
• Jan 20, 2026 — Front End Development & Wireframing
• Feb 3, 2026 — Design & Media
• Feb 17, 2026 — Back End Development
• Mar 3, 2026 — Conversational Search (with special guest!)
• Mar 17, 2026 — Chatbots & Agentic AI
• Mar 31, 2026 — Series Finale & Tool Review

Whether you’re a marketer, strategist, or developer, this conversation is about making AI adoption intentional and keeping your critical thinking sharp.

New episodes every other Tuesday.

For more conversations about AI, digital strategy, and all the ways we get it wrong (and how to get it right), visit www.discussingstupid.com and subscribe on your favorite podcast platform.

(0:00) - Intro

(1:44) - Better research with AI

(3:46) - Risk: Trust & reliability

(5:29) - Risk: Security/legal concerns

(7:04) - Risk: Hallucinations

(9:17) - We tested 3 tools for AI research

(11:03) - Testing Perplexity

(14:38) - Testing ChatGPT

(17:45) - Testing Copilot

(19:54) - Comparing the tools and key takeaways

(20:52) - Outro

Subscribe for email updates on our website:

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Watch us on YouTube:

https://www.youtube.com/@discussingstupid

Listen on Apple Podcasts, Spotify, or Soundcloud:

https://podcasts.apple.com/us/podcast/discussing-stupid-a-byte-sized-podcast-on-stupid-ux/id1428145024

https://open.spotify.com/show/0c47grVFmXk1cco63QioHp?si=87dbb37a4ca441c0

In the Season 3 premiere of Discussing Stupid, Cole and Virgil kick off the new series Intentional AI: a season-long dive into how AI fits (and sometimes doesn’t even fit) into the stages of the content lifecycle.

Organizations are rushing to hand entire workflows over to AI… but without a clear plan, the results are messy at best and risky at worst. Instead of asking “what can AI do?”, this episode flips the question to “where does AI actually help?” by breaking down the real process first.

This first episode sets the foundation for the whole series. In the weeks ahead, each stage of the content lifecycle gets its own dedicated episode with real examples of where AI shines, where it fails, and how to use it responsibly. By following the series, you’ll walk away with a complete picture of how to maximize AI in your digital workflows without falling into the common traps.

In this episode, they explore:

• Why you should map your workflow without AI before adding automation
• The 5 stages of the content lifecycle where AI could be useful (research & analysis, content creation, content management & accessibility, SEO/GEO/AEO, & content personalization)
• How to spot which stages AI supports well and which it doesn’t
• Why teaching AI and understanding your process are inseparable
• The dangers of unchecked automation, from bad content to legal risk

Upcoming episodes in the Intentional AI series:

• Oct 14, 2025 — Research & Analysis
• Oct 28, 2025 — Content Creation
• Nov 11, 2025 — Content Management & Accessibility
• Dec 2, 2025 — SEO / AEO / GEO
• Dec 16, 2025 — Content Personalization
• Jan 6, 2026 — Front End Development & Wireframing
• Jan 20, 2026— Design & Media
• Feb 3, 2026 — Back End Development
• Feb 17, 2026 — Conversational Search (with special guest!)
• Mar 3, 2026 — Chatbots & Agentic AI
• Mar 17, 2026 — Series Finale & Tool Review

Whether you’re a marketer, strategist, or developer, this conversation is about making AI adoption practical, intentional, and less stupid.

Season 3 of Discussing Stupid is here! New episodes every other Tuesday starting now.

For more conversations about AI, digital strategy, and all the ways we get it wrong (and how to get it right), visit www.discussingstupid.com and subscribe on your favorite podcast platform.

(0:00) - Intro

(1:17) - Organizations are rushing into AI without strategy

(3:25) - Effective AI requires training & process clarity

(4:37) - Series focus: Maximizing AI in your content process

(5:50) - Stage 1: Research & Analysis

(8:27) - Stage 2: Content Creation

(11:05) - Stage 3: Content Management & Accessibility

(13:10) - Stage 4: SEO, AEO, GEO

(16:10) - Stage 5: Content Personalization

(17:20) - Closing takeaways

(17:58) - Outro

Subscribe for email updates on our website:

https://www.discussingstupid.com/

Watch us on YouTube:

https://www.youtube.com/@discussingstupid

Listen on Apple Podcasts, Spotify, or Soundcloud:

https://podcasts.apple.com/us/podcast/discussing-stupid-a-byte-sized-podcast-on-stupid-ux/id1428145024

https://open.spotify.com/show/0c47grVFmXk1cco63QioHp?si=87dbb37a4ca441c0

“Stupid is as stupid does.” Forrest Gump said it best... and you don't have to look far in the digital world to see just how much stupid is out there.

Whether you're lost in the layers of a bloated website, juggling 5 different collaboration tools just to get ONE project done, or searching for a document you know exists but still can't find... we've all been there.

That’s why we started Discussing Stupid. This podcast is our way of calling out the bad digital practices we see every day - and giving you practical advice to fix them.

We are BACK for Season 3, building on the foundation we set last season. In Season 2, we tackled search, UX, accessibility, websites, and collaboration systems. This time around, we’re taking those same topics further - unpacking the details, workflows, and decisions that can make or break your digital experiences.

We’re kicking things off with a series called Intentional AI, and it is all about using artificial intelligence (AI) more purposefully in your workflow. Too many orgs are throwing it into their workflows without a plan - wasting money, tanking productivity, and getting frustrated when the tech doesn’t deliver.

To flip that script, we’re using the content lifecycle as our case study. It’s a process every digital team touches, from research and analysis, to content creation, to management, SEO, accessibility, and personalization - and it’s a perfect way to show how AI can actually work for you instead of against you.

In Episode 1, we’ll zoom out with a quick look at how AI could play a role in each stage, then go deep into the first part of the cycle: research and analysis. We’ll break down the good, the bad, and the ugly of AI in that stage, and how to avoid the traps we see so many orgs falling into.

If you work in digital experiences, this podcast will put you ahead of the curve - whether that's making smarter use of AI, cleaning up your search strategy, or building digital spaces that actually make sense for people.

Season 3 drops September 30th. Subscribe, share this with your team, and let’s make the digital world a little less stupid, one episode at a time.

Subscribe for email updates on our website:

https://www.discussingstupid.com/

Watch us on YouTube:

https://www.youtube.com/@discussingstupid

Listen on Apple Podcasts, Spotify, or Soundcloud:

https://podcasts.apple.com/us/podcast/discussing-stupid-a-byte-sized-podcast-on-stupid-ux/id1428145024

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In the Season 2 finale of Discussing Stupid, Virgil and Cole are joined by Ali Gillberg, a senior developer at High Monkey, to talk about one of the most broken (and misunderstood) parts of UX: form accessibility.

Using a real-world PowerApps project for the Minnesota Office of Accessibility, the team breaks down the invisible complexity of building forms that actually work for all users, including those using screen readers or assistive tech. Spoiler: most “accessible” forms aren’t.

In this episode, they dig into:

• The most common accessibility fails in forms (labeling, tab order, cryptic errors)
• Why Microsoft tools like PowerApps and SharePoint often work against accessibility
• How poor form validation breaks user experience and trust
• What it really takes to make dynamic forms work properly
• The tedious but necessary work behind making forms usable for everyone

Whether you’re designing a public-facing form or managing internal workflows, this episode will change how you think about accessibility, and show why most tools still fall short.

This wraps up Season 2 of Discussing Stupid. We’ll be back in September with new episodes, fresh rants, and more stupid digital decisions to unpack. Thanks for listening!

For more conversations about digital strategy, UX, accessibility, and all the ways we get it wrong (and how to get it right), visit www.discussingstupid.com and subscribe on your favorite podcast platform.

(0:00) - Intro

(3:13) - The form looks fine… but is it usable?

(4:57) - The false promise of built in accessibility

(6:08) - Inside a real accessible PowerApps build

(10:15) - What screen readers see (that you don't)

(12:12) - The workarounds nobody talks about

(16:33) - Why this problem isn't just Microsoft's fault

(17:38) - Outro

Subscribe for email updates on our website:

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Watch us on YouTube:

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Listen on Apple Podcasts, Spotify, or Soundcloud:

https://podcasts.apple.com/us/podcast/discussing-stupid-a-byte-sized-podcast-on-stupid-ux/id1428145024

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In this episode of Discussing Stupid, Virgil and Cole tackle a quiet killer of user experience: layout inconsistency.

From university websites that feel like ten different brands stitched together to internal systems that change button locations with every page, inconsistent layouts confuse users, break trust, and derail digital goals. This episode dives into why it happens, what it costs, and how to start fixing it.

They also explore:

• Why inconsistent layouts are often a sign of deeper organizational problems
• How users feel bad design before they can explain it
• The difference between visual theming and layout consistency
• What a consistent structure looks like across homepage, sections, and detail pages
• Why a style guide is your most underrated asset

Whether you’re building a public-facing site or an internal portal, this episode will help you recognize the hidden ways layout chaos is holding you back—and how to clean it up.

For more conversations about digital strategy, UX, accessibility, and all the ways we get it wrong (and how to get it right), visit www.discussingstupid.com and subscribe on your favorite podcast platform.

(0:00) - Intro

(2:22) - Where layour inconsistency happens the most

(4:57) - The difference between theming and consistency

(7:24) - Structuring consistency in layers

(10:57) - Why inconsistency hurts your organization

(13:12) - Layout chaos as a symptom of deeper issues

(15:22) - How to start fixing this issue

(16:51) - Outro

Subscribe for email updates on our website:

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Watch us on YouTube:

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Listen on Apple Podcasts, Spotify, or Soundcloud:

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In this episode of Discussing Stupid, Virgil sits down with High Monkey’s Senior Developer, Chad Heinle, to break down one of the most debated choices in modern digital strategy: headless vs traditional CMS.

While flashy features and buzzwords like “omnichannel” dominate vendor pitches, the real decision comes down to your organization’s resources, structure, and long-term goals. Chad and Virgil dive into the practical realities of each approach, helping you cut through the hype and avoid the biggest mistakes teams make when choosing a CMS.

They also explore:

• Why your internal team structure matters more than the CMS features
• The rise (and reality) of content hubs and static site generators
• What “freedom” really means in a headless setup
• How traditional and headless CMSs are merging in unexpected ways
• Why reuse and omnichannel content sound good—but rarely happen

Whether you’re in IT, marketing, or somewhere in between, this episode will help you make smarter, more grounded tech decisions.

For more conversations about digital strategy, UX, accessibility, and all the ways we get it wrong (and how to get it right), visit www.discussingstupid.com and subscribe on your favorite podcast platform.

(0:00) - Intro

(2:10) - It's not about the CMS, it's about your team

(4:44) - Headless gives you freedom - if you're ready for it

(6:36) - Traditional & headless are starting to look alike

(9:56) - Don't choose a CMS based on buzzwords

(12:00) - There's no perfect CMS - just the right one for you

(15:00) - Outro

Subscribe for email updates on our website:

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