In Episode 10 of Intentional AI, we are taking a short detour in our Intentional AI series to talk about the Super Bowl. Not the game. The ads. A noticeable chunk of them leaned hard into AI. On the surface, it felt like a big moment for the industry. But when you look closer, it raises a different question. Are we watching real progress, or just very expensive hype?

We unpack what was actually being sold, what was implied, and what gets left out when AI is positioned as effortless.

AI has value. We are not arguing that it does not. But it works best when it is used intentionally and within clear boundaries. When it is marketed as a replacement for thinking, planning, or strategy, that is where things fall apart.

If you are trying to separate signal from noise, this one is for you.

Previously in the Intentional AI series:

1. Episode 1: Intentional AI and the Content Lifecycle
2. Episode 2: Maximizing AI for Research and Analysis
3. Episode 3: Smarter Content Creation with AI
4. Episode 4: The role of AI in content management
5. Episode 5: How much can you trust AI for accessibility
6. Episode 6: You’re asking AI to solve the wrong problems for SEO, GEO, and AEO
7. Episode 7: Why AI can make your content personalization worse
8. Episode 8: The real value of AI wireframes is NOT the wireframes
9. Episode 9: Just because AI can create images doesn't mean you should use them

New episodes every other Tuesday.

For more conversations about AI, design, and digital strategy, visit www.discussingstupid.com and subscribe on your favorite podcast platform.

(0:00) - Intro

(0:42) - We had to talk about the Super Bowl

(2:05) - The numbers behind AI in the Super Bowl

(3:55) - How AI is marketed vs reality of AI

(7:30) - This is why we started Intentional AI

(8:30) - Reflections on the current realities of AI

(13:20) - Where does AI make the most sense?

(15:30) - Our reaction to the AI generated ads

(17:30) - Join us and learn to be responsible with AI

(19:00) - Outro

**Also disclaimer: there is a math error at 18:15 - the correct calculation is closer to $100-150 million.**

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