How can a traditional industry like print market itself to a new generation of buyers?
In this debut episode, Digital Printer editor Chris Brock sits down with Marine Kerivel-Brown (global head of marketing, Duplo), Andy Lydiatt (director of strategic growth, Pureprint Group), and Colin Sinclair McDermott (The Online Print Coach) to explore how printers can sell not just products, but ideas, emotion, and value.
From creative storytelling and sensory appeal to the psychology of buying, we uncover what it really takes to make customers fall in love with print again, and again, and again.
53 mins