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Digital Printer Podcast

Digital Printer Podcast

By: Chris.b
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About this listen

 The Digital Printer Podcast brings you inside the world of print innovation — from cutting-edge production technology to the creative applications that shape visual communication today. Each episode features insightful conversations with industry leaders, print professionals, and technology experts exploring new ideas, industry trends, hot topics, and the future of print.Chris.b Economics
Episodes
  • Selling the Sizzle: Selling print to a new generation of customers

    Selling the Sizzle: Selling print to a new generation of customers
    Oct 22 2025

    How can a traditional industry like print market itself to a new generation of buyers?

    In this debut episode, Digital Printer editor Chris Brock sits down with Marine Kerivel-Brown (global head of marketing, Duplo), Andy Lydiatt (director of strategic growth, Pureprint Group), and Colin Sinclair McDermott (The Online Print Coach) to explore how printers can sell not just products, but ideas, emotion, and value.

    From creative storytelling and sensory appeal to the psychology of buying, we uncover what it really takes to make customers fall in love with print again, and again, and again.
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    53 mins
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