Selling the Sizzle: Selling print to a new generation of customers
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Selling the Sizzle: Selling print to a new generation of customers
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About this listen
How can a traditional industry like print market itself to a new generation of buyers?
In this debut episode, Digital Printer editor Chris Brock sits down with Marine Kerivel-Brown (global head of marketing, Duplo), Andy Lydiatt (director of strategic growth, Pureprint Group), and Colin Sinclair McDermott (The Online Print Coach) to explore how printers can sell not just products, but ideas, emotion, and value.
From creative storytelling and sensory appeal to the psychology of buying, we uncover what it really takes to make customers fall in love with print again, and again, and again.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.