What if your hobby or passion blog could sell for seven figures?

Most people laugh at that idea. "Passion blogs don't scale," they say. "They're just hobbies."

What if they're wrong?

I've brought in someone who's proven it over and over again. Fiona Laidlaw, Regional Director for Asia Pacific at Flippa, senior M&A broker, and absolute legend at selling seven-figure online businesses.

She's been in the trenches for years.

She's seen promising sites die on the vine.

She's also watched passion projects transform into multimillion-dollar exits.

The difference? Most blog owners miss this...

Today, Fiona's sharing the truth about passion-driven sites:

• Which ones actually become multimillion-dollar exits (and why)

• Which ones stay small forever (the warning signs are obvious once you know them)

• The unseen signals that separate a hobby from a real digital asset worth millions

There's a cautionary tale buried in this conversation. The kind that only comes from someone who's watched hundreds of deals unfold. Some that made fortunes. Others that crashed and burned.

If you're building a passion-driven site right now, this interview will either validate everything you're doing... or completely change your strategy.

If you're not building one yet? Today might be the day you start.

The opportunity is massive. And most people are missing it entirely.

Want To Learn How To Buy Websites for Income and Financial Independence?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2025): https://www.ebusinessinstitute.com.au/dip

What if you could turn $8,000 into $130,000 in just three months? That's exactly what today's guest, Chelsea Clarke, accomplished with a single website flip - and she made an additional $25,000 in revenue while she owned it.

Chelsea is the founder of Niche Investor, a boutique website marketplace that rejects 50% of submissions to maintain quality. She's also the founder of Her Paper Route and has been buying and selling websites for years, specializing in the $10K-$50K range that's perfect for beginners.

In this episode, Chelsea reveals her exact strategy for the legendary Black Friday flip, why email lists are more valuable than traffic, and the specific "diamond in the rough" indicators she looks for when buying websites.

If you're interested in website investing, digital asset flipping, or building semi-passive income through content sites, listen to this interview.

Want To Learn How To Buy Websites for Income and Financial Independence?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2025): https://www.ebusinessinstitute.com.au/dip

My guest today is short on time and didn't have the cash to invest in real estate, so what did he do? After listening to the Robert Kiyosaki Rich Dad podcast with Matt Raad, he decided to go the route of digital real estate and make small investments there, and gain some passive income. In less than 10 months, my guest's initial investment has paid for itself and while he's at his day job, with his kids, or sleeping, his digital real estate is making him money ($2,200/month). Tune in to hear how he found these websites, what kind of websites he bought, how much he paid for them, and what he did to fix them up using AI.

Want To Learn How To Buy Websites for Income and Financial Independence?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2025): https://www.ebusinessinstitute.com.au/dip

16-hour shifts. 3 kids. And no tech skills. That was Josh's reality. Yet, he still turned his spare time and days off into a nice $5,000 per month.

Today, you'll hear how he did it and what you can do today if you want to start a side business without quitting your full-time job.

Want To Learn How To Buy Websites for Income and Financial Independence?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2025): https://www.ebusinessinstitute.com.au/dip

Twelve months ago, Steph knew nothing about buying businesses. Today? She owns one - purchased for an amazing price - and she’s on track to pay off the investment in just a few months. In this episode of the Digital Investors Podcast, Steph breaks down exactly how she found the deal, handled negotiations, and made her first acquisition happen. She also shares her ambitious plan to hit $30k/month and retire her husband through business buying. If you’ve ever thought business acquisition was out of reach, Steph’s story will change your mind. All it takes is the right mentor and a clear process.

Want To Learn How To Buy Websites for Income and Financial Independence?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2025): https://www.ebusinessinstitute.com.au/dip

From gruelling 70+ hour police shifts to earning $60K in his first year building websites, working just 15 hours a week! Rhys walked away from the force to reclaim family time, launching a local digital agency that quickly ranked #1 through SEO and attracted 20+ clients. In this episode of the Digital Investors Podcast, Rhys reveals how focusing on regional areas and face-to-face connections lead to fast results, even with big-city competition. If you’re craving more balance, flexibility, and freedom, listen to Rhys' story to hear how he did it, so you can too.

Want To Learn How To Buy Websites for Income and Financial Independence?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2025): https://www.ebusinessinstitute.com.au/dip

The next great gold rush isn’t in crypto, AI, or NFTs…

It’s in small, high-margin digital agencies and the smart operators are quietly cashing in.

In this episode of the Digital Investors Podcast, Matt Raad interviews Fiona Laidlaw, senior M&A broker at Flippa, to reveal why digital agencies are fast becoming the hottest acquisition targets online. Hear:

• How a 23-year-old turned walked away with $350,000 USD from a business he built in just 3-4 years

• The agency model that’s selling for 4X EBITDA with 90% recurring revenue

• Why public companies and high-net-worth buyers are racing to acquire lean agencies

• What you need to build now to sell your business for life-changing money in 3–5 years

• How an owner sold his SEO agency for $565,000 - and get this - he was only charging $200/month per client!

Forget saturated markets and slow-growth startups.

The great digital gold rush is coming - tune in and pay attention to hear how you can cash in.

Want To Learn How To Buy Websites for Income and Financial Independence?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2025): https://www.ebusinessinstitute.com.au/dip

What if you could quit your job, work from home, and build a million-dollar business in just two years?

Derek and Courtney did exactly that, while raising two kids and starting from scratch with zero capital. In this episode, you'll hear how they left high-pressure corporate roles to launch a digital agency that hit $160K in its first year, scaled to $50K months in year two, and is now valued at seven figures.

Whether you're burned out in a day job or scaling your own agency, this is the roadmap for building real wealth and freedom, without sacrificing your family life.

Hit play and hear the raw, real story behind their million-dollar leap.

Want To Learn How To Buy Websites for Income and Financial Independence?

You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2025): https://www.ebusinessinstitute.com.au/dip